---
title: "Skin Cream for Men — $690K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skin-cream-for-men"
last_updated: "2026-08-10T09:15:15.740Z"
locale: en
meta:
description: "Niche score 50/100 · $690K/yr market · 499K searches/yr · $13.43 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $690K/yr market · 499K searches/yr · $13.43 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skin Cream for Men — $690K/yr Amazon US Niche (2026) - Flapen"
---
# **skin cream for men**
**Worth a look**
Shows low returns (0.4%), but soft demand (-11.9% this quarter) keeps it on the watch list.
Market size 68Growth 19Conversion 88Competition 41Returns 98Price range 60Avg price 62Brand share 24Review moat 24Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$690K**
$690K/yr · 499K searches
**Avg price**
**Good****$13.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.44–$29.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****6,701.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skin cream for men is a $690K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skin cream for men market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$672K–$806K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#287**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**182**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 93%
**Open market**
**7%**
- Old Spice43% - Vaseline20% - NIVEA MEN17% - Gold Bond7% - Bath & Body Works3% - Native2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -11.9% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/skin-cream-for-men/trend)
## **Top skin cream for men search terms**
- **old spice lotion**67K/yr-6.1%9.1% conv. - **mens lotion body**68K/yr-11.4%8.8% conv. - **nivea men lotion**43K/yr+4.5%8.7% conv. - **old spice lotion for men**40K/yr-9.0%12.3% conv. - **vaseline mens lotion**26K/yr-6.9%9.0% conv. - **crema para hombre**27K/yr-6.1%2.6% conv. - **mens lotion scented**25K/yr+6.9%3.2% conv. - **vaseline lotion for men**23K/yr-20.5%6.7% conv. - **mens scented lotion**19K/yr-14.5%3.4% conv. - **gold bond mens lotion**18K/yr-21.4%20.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/skin-cream-for-men/search-terms)
## **Top skin cream for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$35K10%$69K15%$104K20%$138K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN Real Madrid Limited Edition Design Maximum Hydration 48-Hour Moisture Body Lotion for Dry Skin Aloe Vera Lotion for Men 3-in-1 Body Face and Hands 16.9 Fl Oz Bottle**NIVEA MEN**$7.59**4.7★24,982 rev](https://www.amazon.com/dp/B00DEX61A8) [2**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz**Old Spice**$6.70**4.7★6,505 rev](https://www.amazon.com/dp/B0D8LGWHKV) [3**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Brown Sugar + Cocoa Butter Scent 16 oz**Old Spice**$9.23**4.7★6,505 rev](https://www.amazon.com/dp/B0D8K2J63M) [4**Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3**Vaseline**$18.61**4.7★9,196 rev](https://www.amazon.com/dp/B01J9S17NW) [5**Gold Bond Mens Essentials Everyday Moisture Daily Body & Hand Lotion With Vitamin C Hydrating Lotion Formulated for Mens Dry Skin Value Size 24 oz.**Gold Bond**$12.68**4.7★20,167 rev](https://www.amazon.com/dp/B0CWW84SW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz**Old Spice**$11.69**1,379 rev6mo ago](https://www.amazon.com/dp/B0FX5PDSZ2) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz**Old Spice**$6.70**6,505 rev2y ago](https://www.amazon.com/dp/B0D8LGWHKV) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Lavender + Mint Cream Scent 16 oz**Old Spice**$7.86**6,505 rev2y ago](https://www.amazon.com/dp/B0D8LFYT1B) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Brown Sugar + Cocoa Butter Scent 16 oz**Old Spice**$9.23**6,505 rev2y ago](https://www.amazon.com/dp/B0D8K2J63M) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Captain with Bergamot Scent 16 oz**Old Spice**$6.75**6,505 rev2y ago](https://www.amazon.com/dp/B0D8K462XJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz**Old Spice**$11.69**4.4★**▲ 99%**](https://www.amazon.com/dp/B0FX5PDSZ2) [**Old Spice Hand & Body Lotion for Men Daily Hydration 24/7 Hydration 24/7 Replenishing Rich Moisture for Dry Skin Lightweight Formula Captain with Vitamin E Scent 16 fl oz (Pack of 4)**Old Spice**$25.71**4.7★**▲ 50%**](https://www.amazon.com/dp/B08PCQTRZF) [**Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz**Native**$12.54**4.6★**▲ 49%**](https://www.amazon.com/dp/B0D484X4RL) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Captain with Bergamot Scent 16 oz**Old Spice**$6.75**4.7★**▲ 42%**](https://www.amazon.com/dp/B0D8K462XJ) [**Bevel All Day Body Lotion for Men with Shea Butter and Argan Oil Lightweight Formula Softens and Smoothes Skin 16 Oz (Packaging May Vary)**Bevel**$9.85**4.6★**▲ 32%**](https://www.amazon.com/dp/B0859LBY9C)
**~~View all trending →~~**
## **What buyers say about skin cream for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Clean smell”*
**Moist/Dry**12%
*“long lasting moisturizer”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**5%
*“Great deal”*
**Soft Feel**4%
*“Makes my skin soft”*
**Absorbency**2%
*“Great absorbency”*
**Advertised Vs Actual Product**2%
*“just as advertised”*
**Suitability Dry Skin**2%
*“works well helps dry skin”*
**Suitability Combination Skin**1%
*“it really is good for your skin”*
**Cleansing**1%
*“It cleans your skin”*
### **What buyers complain about **
**Smell**33%
*“Do not like smell”*
**Moist/Dry**5%
*“Very dry skin”*
**Motor Power**4%
*“the pump doesnt work properly”*
**Value For Money**3%
*“high price”*
**Lather**3%
*“lackluster lather”*
**Leak-Proof**3%
*“leaked out in bag”*
**Allergies**2%
*“Causes irritation”*
**Ease Of Use**2%
*“Unable to use”*
**Thickness**2%
*“It doesnt have that mildly thickness like Johnsons once did”*
**Size-Overall**2%
*“Small bottles”*
### **Top return reasons **
**Smell**46%
**Motor Power**18%
**Leak-Proof**8%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Defective Material/Parts**2%
**Dispensing Mechanism**2%
**Moist/Dry**2%
**Value For Money**2%
**Functionality-Overall**1%
## **Common questions**
- **Is skin cream for men profitable to sell on Amazon United States?**
- The niche generates $690K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the skin cream for men niche?**
- 11 brands and 182 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in skin cream for men?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.4%.
- **When does demand for skin cream for men peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the skin cream for men niche?**
- Listings span $5.44–$29.32; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 6,701 reviews — the moat a new listing must climb.
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