---
title: "Skin Aqua Sunscreen — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/skin-aqua-sunscreen"
last_updated: "2026-08-10T12:13:12.506Z"
locale: en
meta:
description: "Niche score 61/100 · $1.9M/yr market · 1.3M searches/yr · $25.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.9M/yr market · 1.3M searches/yr · $25.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Skin Aqua Sunscreen — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **skin aqua sunscreen**
**Launch it**
A $1.9M/yr market growing +71.2% this quarter with returns at 0.5% — clears our launch bar.
Market size 94Growth 79Conversion 66Competition 11Returns 98Price range 93Avg price 95Brand share 0Review moat 60Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.32**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.9M**
$1.9M/yr · 1.3M searches
**Price range**
**Great****$13.98–$47.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+71.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,083.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skin aqua sunscreen is a $1.9M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skin aqua sunscreen market data**
- **Units sold / yr**
- **60K–80K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#1,329**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Bioré68% - SKIN AQUA17% - PURITO10% - Ghibili3% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +71.2% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/skin-aqua-sunscreen/trend)
## **Top skin aqua sunscreen search terms**
- **biore uv aqua rich**126K/yr+202.0%7.4% conv. - **biore sunscreen**217K/yr+39.0%5.8% conv. - **japanese sunscreen**159K/yr+73.7%2.2% conv. - **biore uv**107K/yr+25.5%5.8% conv. - **skin aqua sunscreen**116K/yr+33.7%4.8% conv. - **purito sunscreen**101K/yr+42.8%5.2% conv. - **biore uv aqua rich spf 50**29K/yr+455.9%10.0% conv. - **bemotrizinol**19K/yr>1,000%0.4% conv. - **biore uv aqua rich watery essence spf 50**110K/yr-9.1%5.5% conv. - **skin aqua**47K/yr+44.1%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/skin-aqua-sunscreen/search-terms)
## **Top skin aqua sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$289K30%$579K45%$868K60%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biore UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50 | Oil Free Sunscreen & Primer for Makeup with Hyaluronic Acid No White Cast Non-Comedogenic For Sensitive Skin PA++++ 1.7 Oz**Bioré**$13.98**4.4★3,682 rev](https://www.amazon.com/dp/B0C69Z5LSP) [2**Skin Aqua UV Super Moisture Gel Hydrating Sunscreen SPF50+/PA++++ - 110g - Pack of 2**SKIN AQUA**$28.23**4.8★220 rev](https://www.amazon.com/dp/B0DX6XRNMF) [3**Biore UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50 Oil Free Sunscreen & Primer for Makeup with Hyaluronic Acid No White Cast Non-Comedogenic For Sensitive Skin PA++++ 1.7 Oz 3pck**Bioré**$36.23**4.4★3,682 rev](https://www.amazon.com/dp/B0C9CB8CG7) [4**Bior UV Aqua Rich Glow Enhancing Moisturizer with SPF Daily Moisturizer with SPF 50 1% Niacinamide Facial Sunscreen 1.7 Oz**Bioré**$16.10**4.3★256 rev](https://www.amazon.com/dp/B0FK6LWGD7) [5**PURITO Korean Sunscreen SPF 50 | Lightest Texture No White Cast Broad Spectrum UVA/UVB | Oil-Free Vegan For All Skin Types | Daily Lightweight Sun Protection | Korean Skincare 50mL 1.69 fl.oz**PURITO**$14.36**4.4★1,034 rev](https://www.amazon.com/dp/B0DWXHG9L8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURITO Korean Sunscreen SPF 50 | Lightest Texture No White Cast Broad Spectrum UVA/UVB | Oil-Free Vegan For All Skin Types | Daily Lightweight Sun Protection Korean Skincare 60mL 2.02 fl.oz**PURITO**$13.99**1,034 rev1mo ago](https://www.amazon.com/dp/B0H4TLVRBG) [**Sunscreen UV Aqua Rich Watery Essence SPF 50+ PA++++ Lightweight Water-resistant Based UV Protection for Face Oil-Free Non-Greasy Sensitive Skin Safe 2.46oz/70g (3 Pack Essence)**Generic**$47.56**12 rev3mo ago](https://www.amazon.com/dp/B0GTL5ZHK6) [**Skin Aqua Super Moisture UV Gel 165g - SPF50+/PA++++**SKIN AQUA**$21.57**162 rev11mo ago](https://www.amazon.com/dp/B0CT5DTJBD) [**Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2**Ghibili**$25.60**141 rev11mo ago](https://www.amazon.com/dp/B0FLH6KVQJ) [**Bior UV Aqua Rich Glow Enhancing Moisturizer with SPF Daily Moisturizer with SPF 50 1% Niacinamide Facial Sunscreen 1.7 Oz**Bioré**$16.10**256 rev1y ago](https://www.amazon.com/dp/B0FK6LWGD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURITO Korean Sunscreen SPF 50 | Lightest Texture No White Cast Broad Spectrum UVA/UVB | Oil-Free Vegan For All Skin Types | Daily Lightweight Sun Protection Korean Skincare 60mL 2.02 fl.oz**PURITO**$13.99**4.4★**▲ 123%**](https://www.amazon.com/dp/B0H4TLVRBG) [**Skin Aqua Super Moisture UV Gel 165g - SPF50+/PA++++**SKIN AQUA**$21.57**4.6★**▲ 120%**](https://www.amazon.com/dp/B0CT5DTJBD) [**Sunscreen UV Aqua Rich Watery Essence SPF 50+ PA++++ Lightweight Water-resistant Based UV Protection for Face Oil-Free Non-Greasy Sensitive Skin Safe 2.46oz/70g (3 Pack Essence)**Generic**$47.56**4.7★**▲ 120%**](https://www.amazon.com/dp/B0GTL5ZHK6) [**Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2**Ghibili**$25.60**4.7★**▲ 57%**](https://www.amazon.com/dp/B0FLH6KVQJ) [**Biore UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50 Oil Free Sunscreen & Primer for Makeup with Hyaluronic Acid No White Cast Non-Comedogenic For Sensitive Skin PA++++ 1.7 Oz 3pck**Bioré**$36.23**4.4★**▲ 35%**](https://www.amazon.com/dp/B0C9CB8CG7)
**~~View all trending →~~**
## **What buyers say about skin aqua sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**12%
*“Amazing moisturizer”*
**Suitability Combination Skin**12%
*“Works well on very sensitive skin”*
**Weight Light**9%
*“Lightweight and Easy to Use”*
**Smell**7%
*“The scent is light”*
**Quality-Overall**6%
*“I'll be completely honest about these products: they are flawless”*
**Suitability Dry Skin**5%
*“So moisturizing for my dry skin”*
**Absorbency**4%
*“absorbs well”*
**Protection**4%
*“sun protection”*
**Soft Feel**3%
*“smooth it goes on”*
**Texture/Consistency-Overall**3%
*“The consistency is perfect”*
### **What buyers complain about **
**Smell**14%
*“Not fragrance free”*
**Allergies**11%
*“Skin irritation”*
**Color**5%
*“There's a slight tint when putting it on”*
**Oily/Greasy**3%
*“A little oily”*
**Skin Health**3%
*“sort of heavy on my skin”*
**Size-Overall**3%
*“Smallish tubes,”*
**Moist/Dry**3%
*“It is very drying”*
**Suitability Oily Skin**2%
*“Not good for oily skin”*
**Sensitivity-Overall**2%
*“I guess I have super sensitive skin”*
**Thickness**2%
*“doesnt feel thick”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Smell**9%
**Ingredients-Overall**6%
**Value For Money**6%
**Oily/Greasy**5%
**Size-Overall**4%
**Motor Power**4%
**Functionality-Overall**4%
**Skin Health**3%
**Moist/Dry**3%
## **Common questions**
- **Is skin aqua sunscreen profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +71.2%. Flapen's verdict: Launch it (61/100).
- **How competitive is the skin aqua sunscreen niche?**
- 5 brands and 86 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skin aqua sunscreen?**
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.5%.
- **When does demand for skin aqua sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the skin aqua sunscreen niche?**
- Listings span $13.98–$47.56; the average listing price is $25.32 (sweet spot $15–$100). The average incumbent carries 1,084 reviews — the moat a new listing must climb.
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