---
title: "Single Lashes — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/single-lashes"
last_updated: "2026-08-10T06:05:15.350Z"
locale: en
meta:
description: "Niche score 49/100 · $229K/yr market · 346K searches/yr · $12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $229K/yr market · 346K searches/yr · $12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Lashes — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **single lashes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 34Conversion 60Competition 53Returns 94Price range 44Avg price 57Brand share 0Review moat 49Quality gap 62
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.84**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,570.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.28–$22.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$229K**
$229K/yr · 346K searches
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, single lashes is a $229K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single lashes market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$257K–$321K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#372**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**0%**
- Ardell72% - LAUBESS19% - LAUBESS LASH5% - WONSIS3% - Goddvenus2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Oct, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/single-lashes/trend)
## **Top single lashes search terms**
- **ardell lash clusters**85K/yr+12.4%2.9% conv. - **ardell press on lashes**56K/yr-5.9%5.2% conv. - **laubess cluster lashes**67K/yr-19.2%7.1% conv. - **underlash eyelashes**9K/yr+195.8%1.2% conv. - **ardell press on lash clusters**8K/yr+68.1%5.5% conv. - **ardell seamless underlash extensions**16K/yr-4.1%5.2% conv. - **ardell cluster lashes**15K/yr+6.7%3.6% conv. - **lash clusters ardell**11K/yr+14.6%3.1% conv. - **ardell lashes clusters**12K/yr-15.8%3.5% conv. - **laubess**11K/yr-11.1%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/single-lashes/search-terms)
## **Top single lashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$23K15%$34K20%$46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cluster Lashes 40D Eyelash Clusters Mixed Tray Wispy Lash Clusters Extensions D Cluster Eyelash Extensions Individual Lashes DIY Lash Extension (40D-0.07D-9-16mm)**LAUBESS**$8.99**4.4★11,326 rev](https://www.amazon.com/dp/B09YYVHWSL) [2**Ardell Naked Clusters 437 Lightweight Human Hair Natural Cluster Lashes with Invisiband Mixed Length 814 mm DIY Lash Extensions 50 Lash Clusters**Ardell**$10.95**4.5★465 rev](https://www.amazon.com/dp/B0D9R8KQZR) [3**Ardell Seamless Eyelash Extensions Refill Kit Wispies - 32 Assorted Wispy Strip Cluster Lengths Customizable DIY Lash Clusters for Natural Look Lashes 1 Pack**Ardell**$5.28**4.6★327 rev](https://www.amazon.com/dp/B0CFS95FWS) [4**Ardell Press On Lashes Wispies Pre Glued Self Adhesive Lash Clusters 60 ct**Ardell**$14.91**4.5★108 rev](https://www.amazon.com/dp/B0DFFJ5HZ6) [5**Ardell Naked Press On Lashes Lash Clusters Self Adhesive Eyelashes 1 Pack**Ardell**$8.75**4.0★806 rev](https://www.amazon.com/dp/B0CKH1971Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ardell Seamless Underlash Faux Mink Lash Clusters Faux Mink D Curl Cluster Lashes Natural Eyelash Clusters with Invisiband Cluster Eyelash Extensions DIY Lash Extension 32 ct**Ardell**$5.95**33 rev3mo ago](https://www.amazon.com/dp/B0FTDPHFC5) [**Ardell Seamless Underlash Extensions Light As Air Lightweight Wispy Lash Clusters Natural Lash Extension Multi-Length with Invisible Band DIY Cluster Eyelash Extensions 1 Pack**Ardell**$18.92**4 rev9mo ago](https://www.amazon.com/dp/B0FVB45YD9) [**Ardell Press On Lashes Faux Mink Natural Pre-Glued Underlash Extensions DIY Lash Clusters No Glue Needed Cluster Eyelash Extensions 100 ct**Ardell**$22.77**21 rev9mo ago](https://www.amazon.com/dp/B0FTTQZWMQ) [**Ardell Seamless Underlash Extensions Wispies Wispy Lash Clusters Natural False Eyelashes Lash Extension DIY Cluster Eyelash Extensions 100 ct**Ardell**$18.91**35 rev9mo ago](https://www.amazon.com/dp/B0FTTS5579) [**Ardell Press On Lashes Naked Natural Pre-Glued Underlash Extensions DIY Lash Clusters No Glue Needed Cluster Eyelash Extensions 100 ct**Ardell**$21.52**46 rev9mo ago](https://www.amazon.com/dp/B0FTTMS4KJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ardell Seamless Underlash Extensions Wispies Wispy Lash Clusters Natural False Eyelashes Lash Extension DIY Cluster Eyelash Extensions 100 ct**Ardell**$18.91**4.9★**▲ 244%**](https://www.amazon.com/dp/B0FTTS5579) [**Ardell Seamless Underlash Extensions Light As Air Lightweight Wispy Lash Clusters Natural Lash Extension Multi-Length with Invisible Band DIY Cluster Eyelash Extensions 1 Pack**Ardell**$18.92**5.0★**▲ 220%**](https://www.amazon.com/dp/B0FVB45YD9) [**Ardell Seamless Underlash Faux Mink Lash Clusters Faux Mink D Curl Cluster Lashes Natural Eyelash Clusters with Invisiband Cluster Eyelash Extensions DIY Lash Extension 32 ct**Ardell**$5.95**4.7★**▲ 150%**](https://www.amazon.com/dp/B0FTDPHFC5) [**Ardell Seamless Underlash Extensions Refill - Faux Mink Undies Customizable Individual Lash Clusters Natural Looking Lashes DIY Cluster Eyelash Extension 32 Assorted Lengths**Ardell**$5.65**4.3★**▲ 109%**](https://www.amazon.com/dp/B0CFSK561R) [**Ardell False Eyelashes Individual Lashes Multipack - DIY Lash Clusters Customizable Cluster Eyelash Extensions Knot-Free Lash Extension 2 Pack**Ardell**$13.44**4.4★**▲ 97%**](https://www.amazon.com/dp/B07S4BZ1D4)
**~~View all trending →~~**
## **What buyers say about single lashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**31%
*“Nice lash,”*
**Adhesion/Stickiness**10%
*“Easy to stick”*
**Ease Of Use**10%
*“easy to handle”*
**Ease Of Application**7%
*“Easy to Apply”*
**Quality-Overall**7%
*“Solid quality for the price”*
**Value For Money**4%
*“Best price”*
**Durability**4%
*“Amazing and Durable”*
**Weight Light**3%
*“The clusters are lightweight”*
**Soft Feel**2%
*“They're soft”*
**Comfort-Overall**2%
*“They are very comfortable”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Adhesive is terrible”*
**Eyelash Quality**12%
*“Eyelash wouldnt stay”*
**Durability**8%
*“Didn't hold up”*
**Moist/Dry**7%
*“Dried Out”*
**Ease Of Use**4%
*“Difficult to use”*
**Quality-Overall**4%
*“Complete garbage”*
**Allergies**3%
*“Very itchy”*
**Value For Money**3%
*“Waste of Money”*
**Size-Overall**2%
*“They are small”*
**Functionality-Overall**2%
*“Doesnt work”*
### **Top return reasons **
**Adhesion/Stickiness**30%
**Advertised Vs Actual Product**13%
**Eyelash Quality**10%
**Functionality-Overall**7%
**Size-Overall**7%
**Quality-Overall**4%
**Moist/Dry**4%
**Shape/Style**3%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is single lashes profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the single lashes niche?**
- 5 brands and 29 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in single lashes?**
- Top complaints mined from reviews: Adhesion/Stickiness, Eyelash Quality, Durability. The return rate is 1.1%.
- **When does demand for single lashes peak?**
- Demand peaks in Jun–Jul–Aug–Oct–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the single lashes niche?**
- Listings span $5.28–$22.77; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 1,571 reviews — the moat a new listing must climb.
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