---
title: "Single Foil Shaver — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/single-foil-shaver"
last_updated: "2026-08-10T10:46:17.936Z"
locale: en
meta:
description: "Niche score 43/100 · $1.1M/yr market · 377K searches/yr · $68.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $1.1M/yr market · 377K searches/yr · $68.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Foil Shaver — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **single foil shaver**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 79Growth 22Conversion 51Competition 16Returns 33Price range 67Avg price 87Brand share 4Review moat 25Quality gap 80
**Avg price**
**Great****$68.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$1.1M**
$1.1M/yr · 377K searches
**Price range**
**Good****$25.07–$137.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,736.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, single foil shaver is a $1.1M/yr Amazon United States market (377K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single foil shaver market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$850K–$1.0M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Wahl Professional67% - Wahl22% - Andis6% - BaBylissPRO2% - MANSCAPED2% - Supreme Trimmer2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/single-foil-shaver/trend)
## **Top single foil shaver search terms**
- **wahl shaver**134K/yr-3.4%2.5% conv. - **wahl foil shaver**49K/yr-5.6%2.5% conv. - **wahl shavers for men**41K/yr-2.5%2.2% conv. - **wahl vanish**20K/yr+15.9%3.7% conv. - **wahl super close shaver**18K/yr-15.2%3.8% conv. - **shaver wahl**15K/yr-3.6%0.7% conv. - **wahl vanish shaver**15K/yr-26.5%3.2% conv. - **foil shaver wahl**9K/yr-7.0%2.5% conv. - **wahl shaver shaper**10K/yr-33.1%5.2% conv. - **wahl electric shaver**10K/yr+21.1%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/single-foil-shaver/search-terms)
## **Top single foil shaver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$105K20%$211K30%$316K40%$421K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wahl Professional 5 Star Vanish Shaver Cordless Lithium-Ion Battery Pop-Out Foil Bars Ergonomic Design 100+ Minute Runtime**Wahl Professional**$117.64**4.3★1,964 rev](https://www.amazon.com/dp/B0BL1BBDX8) [2**Wahl Professional 5 Star Series Shaver/Shaper Cord/Cordless Finishing Tool Rechargeable NiCad Battery Up to 60 Minutes Runtime Bump-Free Ultra-Close Shave**Wahl Professional**$87.49**4.2★14,946 rev](https://www.amazon.com/dp/B01EG4G7BQ) [3**Wahl Bump-Free Rechargeable Foil Shaver with Hypoallergenic Titanium Cutters for Close Smooth Shaving - Model 7339-300**Wahl**$55.40**3.8★2,087 rev](https://www.amazon.com/dp/B01N0RG89A) [4**Wahl Compact Rechargeable Lithium Ion Shaver Kit with Hygienic Rinseable Foils & Cutter Bar with Dual Flexible Foils that Move with the Contours of Your Face - 7065**Wahl**$46.58**4.3★907 rev](https://www.amazon.com/dp/B09BRHKQGS) [5**Wahl Professional Micro Power Shaver Cordless Ultra-Close Finishing Professional Foil Shaver for Precision Grooming 2 Hour Runtime**Wahl Professional**$63.54**4.1★141 rev](https://www.amazon.com/dp/B0F1DCTMQ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wahl Professional Micro Power Shaver Cordless Ultra-Close Finishing Professional Foil Shaver for Precision Grooming 2 Hour Runtime**Wahl Professional**$63.54**141 rev1y ago](https://www.amazon.com/dp/B0F1DCTMQ3) [**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**MANSCAPED**$62.08**4,583 rev2y ago](https://www.amazon.com/dp/B0C9LKH31T) [**Supreme Trimmer Crunch Lite STF600 | Professional Double Foil Shaver for Men | Cordless & Corded 60 Min Runtime Hidden LED Display | Barber Face & Head Finishing Razor**Supreme Trimmer**$35.74**871 rev3y ago](https://www.amazon.com/dp/B0C5F6X3VT) [**Wahl Professional 5 Star Vanish Shaver Cordless Lithium-Ion Battery Pop-Out Foil Bars Ergonomic Design 100+ Minute Runtime**Wahl Professional**$117.64**1,964 rev3y ago](https://www.amazon.com/dp/B0BL1BBDX8) [**Andis TS-1 17235 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Gray**Andis**$65.22**3,113 rev3y ago](https://www.amazon.com/dp/B0BJ185758)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wahl Bump-Free Rechargeable Foil Shaver with Hypoallergenic Titanium Cutters for Close Smooth Shaving - Model 7339-300**Wahl**$55.40**3.8★**▲ 57%**](https://www.amazon.com/dp/B01N0RG89A) [**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**MANSCAPED**$62.08**4.3★**— 9%**](https://www.amazon.com/dp/B0C9LKH31T) [**Wahl Professional Micro Power Shaver Cordless Ultra-Close Finishing Professional Foil Shaver for Precision Grooming 2 Hour Runtime**Wahl Professional**$63.54**4.1★**— 8%**](https://www.amazon.com/dp/B0F1DCTMQ3) [**Wahl Professional 5 Star Vanish Shaver Cordless Lithium-Ion Battery Pop-Out Foil Bars Ergonomic Design 100+ Minute Runtime**Wahl Professional**$117.64**4.3★**— 8%**](https://www.amazon.com/dp/B0BL1BBDX8) [**Supreme Trimmer Crunch Lite STF600 | Professional Double Foil Shaver for Men | Cordless & Corded 60 Min Runtime Hidden LED Display | Barber Face & Head Finishing Razor**Supreme Trimmer**$35.74**4.2★**— 3%**](https://www.amazon.com/dp/B0C5F6X3VT)
**~~View all trending →~~**
## **What buyers say about single foil shaver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent Product”*
**Cutting/Trimming**16%
*“Best Shaver”*
**Value For Money**10%
*“Money well spent”*
**Ease Of Use**6%
*“easy to transport”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**5%
*“This thing delivers a very smooth shave”*
**Charging**4%
*“Holds charge for months”*
**Battery Life**3%
*“Battery life is solid”*
**Durability**3%
*“durable”*
**Ease Of Cleaning**2%
*“No mess”*
### **What buyers complain about **
**Durability**18%
*“broke after a few months”*
**Charging**11%
*“Will not charge”*
**Allergies**10%
*“Irritates skin”*
**Quality-Overall**9%
*“Complete garbage”*
**Functionality-Overall**8%
*“Barely works at all”*
**Value For Money**8%
*“Not worth the price”*
**Suitability Short Hair**2%
*“It does NOT work on fine hair”*
**Sensitivity-Overall**2%
*“Razor burn rough on the skin”*
**Skin Health**2%
*“it TORE my skin up”*
**Hair Related**2%
*“It leaves some hairs”*
### **Top return reasons **
**Functionality-Overall**29%
**Advertised Vs Actual Product**10%
**Charging**9%
**Suitability Short Hair**7%
**Damage/Burn Hair**7%
**Defective Material/Parts**7%
**Value For Money**5%
**Quality-Overall**4%
**Size-Overall**4%
**Product Condition**3%
## **Common questions**
- **Is single foil shaver profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 11 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the single foil shaver niche?**
- 6 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in single foil shaver?**
- Top complaints mined from reviews: Durability, Charging, Allergies. The return rate is 4.3%.
- **When does demand for single foil shaver peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the single foil shaver niche?**
- Listings span $25.07–$137.02; the average listing price is $68.01 (sweet spot $15–$100). The average incumbent carries 4,737 reviews — the moat a new listing must climb.
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