---
title: "Single Bar Soap — $691K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/single-bar-soap"
last_updated: "2026-08-10T17:27:49.027Z"
locale: en
meta:
description: "Niche score 49/100 · $691K/yr market · 424K searches/yr · $15.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $691K/yr market · 424K searches/yr · $15.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Bar Soap — $691K/yr Amazon US Niche (2026) - Flapen"
---
# **single bar soap**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 24Conversion 88Competition 21Returns 99Price range 66Avg price 77Brand share 5Review moat 24Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.78**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$691K**
$691K/yr · 424K searches
**Price range**
**Good****$3.54–$37.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,646.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, single bar soap is a $691K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single bar soap market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$631K–$789K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#1,394**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**152**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Caress68% - Dial21% - Olay3% - Unilever3% - Dove2% - Generic2%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -1.8% search growth over the last 90 days.
10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/single-bar-soap/trend)
## **Top single bar soap search terms**
- **caress bar soap**206K/yr+5.7%5.8% conv. - **caress soap**44K/yr-9.4%5.5% conv. - **dial white bar soap**22K/yr+4.2%6.3% conv. - **caress bar soap original scent**15K/yr+38.3%1.5% conv. - **dial bar soap white**12K/yr+15.9%6.5% conv. - **caress soap bar 12 pack**15K/yr-28.9%5.3% conv. - **caress soap bar**12K/yr+23.7%3.5% conv. - **dove bar soap 2 pack**11K/yr-14.0%2.2% conv. - **dove soap bar 2 pack**10K/yr-24.6%3.2% conv. - **dial white antibacterial bar soap**9K/yr-7.3%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/single-bar-soap/search-terms)
## **Top single bar soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$69K20%$138K30%$207K40%$276K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caress Beauty Bar Soap For Noticeably Silky Soft Skin Daily Silk Extract and Floral Oil Essence 3.15 oz 3 Bars**Caress**$3.54**4.6★2,049 rev](https://www.amazon.com/dp/B00UVNN8BE) [2**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.95**4.8★13,752 rev](https://www.amazon.com/dp/B0C2XFBN7H) [3**Caress Beauty Bar Soap For Women Daily Silk With Silk Extract and Floral Oil Essence Moisturizing Body Soap for Silky Soft Skin 3.75 oz 2 Bath Bars**Caress**$4.31**4.6★2,608 rev](https://www.amazon.com/dp/B000053038) [4**Caress Beauty Bar Daily Silk 4 oz 10 Bar**Caress**$23.16**3.6★86 rev](https://www.amazon.com/dp/B01N9A4J4D) [5**Caress Beauty Bar Daily Silk 4 oz 12 Bar (Pack of 2)**Caress**$37.56**4.6★1,580 rev](https://www.amazon.com/dp/B001ET78KG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caress Soap Daily Silk Beauty Bar White Peach & Orange Blossom 3.75 Ounce 16 Count**Generic**$22.29**1 rev1y ago](https://www.amazon.com/dp/B0GSMW338S) [**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.95**13,752 rev3y ago](https://www.amazon.com/dp/B0C2XFBN7H) [**Caress Beauty Bar Soap for Women Daily Silk Extract and Floral Oil Essence Moisturizing Body Soap for Noticeably Silky Soft Skin 3.15 oz 48 Bath Bars**Caress**$25.77**221 rev6y ago](https://www.amazon.com/dp/B07X35RWZS) [**Caress Beauty Bar Daily Silk 4 oz 10 Bar**Caress**$23.16**86 rev9y ago](https://www.amazon.com/dp/B01N9A4J4D) [**Caress Daily Silk Moisturizing Soap White Peach & Orange Blossom 3.75 oz 6 Bars - 3 Pack**Caress**$28.37**28 rev10y ago](https://www.amazon.com/dp/B01BLSH50W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caress Soap Daily Silk Beauty Bar White Peach & Orange Blossom 3.75 Ounce 16 Count**Generic**$22.29**5.0★**▲ 313%**](https://www.amazon.com/dp/B0GSMW338S) [**Caress Daily Silk Moisturizing Soap White Peach & Orange Blossom 3.75 oz 6 Bars - 3 Pack**Caress**$28.37**4.3★**▲ 270%**](https://www.amazon.com/dp/B01BLSH50W) [**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.95**4.8★**▲ 52%**](https://www.amazon.com/dp/B0C2XFBN7H) [**Dove Beauty Bar Sensitive & Original Variety 2-Pack #1 Dermatologist Recommended Moisturizing Soap for Soft Smooth Skin 2.6 Oz Ea**Dove**$5.31**4.8★**▲ 34%**](https://www.amazon.com/dp/B004KY2XR0) [**Dial White Deodorant Soap Bars 4 Ounce 3 Count**Dial**$9.36**4.6★**▲ 32%**](https://www.amazon.com/dp/B000VAWY7Q)
**~~View all trending →~~**
## **What buyers say about single bar soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Light scent”*
**Value For Money**13%
*“Awesome price”*
**Moist/Dry**10%
*“It is great moisturizer”*
**Quality-Overall**9%
*“Good quality ingredients”*
**Soft Feel**8%
*“Makes my skin softer”*
**Cleansing**6%
*“Cleans really well”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Suitability Combination Skin**4%
*“Best for face and skin”*
**Lather**4%
*“It creates a nice creamy lather”*
**Suitability Dry Skin**3%
*“Good soap for dry skin”*
### **What buyers complain about **
**Smell**44%
*“Smells weird”*
**Size-Overall**6%
*“although the size isn't what I expected”*
**Moist/Dry**5%
*“Don't like the moisturizing”*
**Allergies**4%
*“Causes allergic reaction”*
**Value For Money**3%
*“HATE the price jump”*
**Lather**3%
*“It does not lather up”*
**Texture/Consistency-Overall**2%
*“Was not smooth”*
**Sensitivity-Overall**1%
*“Not for my eczema skin”*
**Durability**1%
*“Does not last at all”*
**Advertised Vs Actual Product**1%
*“Definitely not the same”*
### **Top return reasons **
**Smell**49%
**Advertised Vs Actual Product**28%
**Size-Overall**4%
**Value For Money**3%
**Color**3%
**Moist/Dry**3%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Product Condition**1%
**Lather**1%
## **Common questions**
- **Is single bar soap profitable to sell on Amazon United States?**
- The niche generates $691K/yr across 14 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the single bar soap niche?**
- 6 brands and 152 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in single bar soap?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 0.2%.
- **What does it cost to enter the single bar soap niche?**
- Listings span $3.54–$37.56; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 6,647 reviews — the moat a new listing must climb.
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