---
title: "Trend — silver hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/silver-hair-dye/trend"
last_updated: "2026-08-10T09:17:35.830Z"
locale: en
meta:
  description: "Niche score 53/100 · $245K/yr market · 733K searches/yr. A deep review moat (18,130 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $245K/yr market · 733K searches/yr. A deep review moat (18,130 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — silver hair dye - Flapen"
---

# **silver hair dye**

**Worth a look**

Shows low returns (0.9%), but a deep review moat (18,130 avg reviews) keeps it on the watch list.

Market size 46Growth 18Conversion 31Competition 56Returns 96Price range 63Avg price 61Brand share 55Review moat 17Quality gap 94

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.95–$27.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.36**

avg listing price — sweet spot $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$245K**

$245K/yr · 733K searches

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****18,130.05**

avg incumbent reviews — the moat a new listing must climb

## Trend