---
title: "Silver Eyeliner — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/silver-eyeliner"
last_updated: "2026-08-10T09:00:10.023Z"
locale: en
meta:
description: "Niche score 49/100 · $41K/yr market · 60K searches/yr · $7.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $41K/yr market · 60K searches/yr · $7.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silver Eyeliner — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **silver eyeliner**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 24Conversion 81Competition 55Returns 96Price range 39Avg price 22Brand share 53Review moat 23Quality gap 80
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.33–$23.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,990.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.96**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$41K**
$41K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, silver eyeliner is a $41K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silver eyeliner market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$48K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **65%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**22%**
- NYX PROFESSIONAL MAKEUP43% - wet n wild10% - evpct9% - Erinde6% - ONarisae6% - SHEGLAM5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/silver-eyeliner/trend)
## **Top silver eyeliner search terms**
- **silver eyeliner**43K/yr-1.4%7.6% conv. - **silver glitter eyeliner**6K/yr+10.9%6.5% conv. - **silver liquid eyeliner**7K/yr+0.5%5.5% conv. - **silver eyeliner pencil**4K/yr-27.9%9.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/silver-eyeliner/search-terms)
## **Top silver eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil Silver**NYX PROFESSIONAL MAKEUP**$7.23**4.4★25,719 rev](https://www.amazon.com/dp/B005G9E9IE) [2**NYX PROFESSIONAL MAKEUP Epic Ink Glitz Liner Waterproof Metallic Liquid Eyeliner with Vegan Formula - Flashy Flare (Shimmer Light Grey)**NYX PROFESSIONAL MAKEUP**$10.05**4.0★722 rev](https://www.amazon.com/dp/B0DX2JCF3R) [3**wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism**wet n wild**$5.91**4.5★2,024 rev](https://www.amazon.com/dp/B0DQ9T3JRS) [4**evpct 1Pcs Silver Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara**evpct**$7.99**4.2★836 rev](https://www.amazon.com/dp/B0GVWJ6MGC) [5**NYX PROFESSIONAL MAKEUP Epic Wear Metallic Liquid Liner Long-Lasting Waterproof Eyeliner - Silver Metal**NYX PROFESSIONAL MAKEUP**$11.17**4.4★14,911 rev](https://www.amazon.com/dp/B092D7NSX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**evpct 1Pcs Silver Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara**evpct**$7.99**836 rev3mo ago](https://www.amazon.com/dp/B0GVWJ6MGC) [**SHEGLAM Boldline Longwear Multi-Function Gel Liner-Silver**SHEGLAM**$6.91**108 rev6mo ago](https://www.amazon.com/dp/B0GDD1LSB5) [**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 16 Silver Shock (Metallic Silver)**NYX PROFESSIONAL MAKEUP**$12.36**960 rev7mo ago](https://www.amazon.com/dp/B0FZCDPH8M) [**L.A. Girl Glitter Liner Silver Sparkles G97915**L.A. Girl**$6.62**11 rev1y ago](https://www.amazon.com/dp/B0F1X56773) [**NYX PROFESSIONAL MAKEUP Epic Ink Glitz Liner Waterproof Metallic Liquid Eyeliner with Vegan Formula - Flashy Flare (Shimmer Light Grey)**NYX PROFESSIONAL MAKEUP**$10.05**722 rev1y ago](https://www.amazon.com/dp/B0DX2JCF3R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**evpct 1Pcs Silver Glitter Sparkling Liquid Eyeliner Metallic Shimmer Light Silver Eyeliner Liquid Eye Liner Eyeshadow Pencil Face Body Glitter Makeup Longwear Waterproof Fake Eyelashes Mascara**evpct**$7.99**4.2★**▲ 321%**](https://www.amazon.com/dp/B0GVWJ6MGC) [**SHEGLAM Boldline Longwear Multi-Function Gel Liner-Silver**SHEGLAM**$6.91**4.1★**▲ 247%**](https://www.amazon.com/dp/B0GDD1LSB5) [**L.A. Girl Glitter Liner Silver Sparkles G97915**L.A. Girl**$6.62**4.5★**▲ 145%**](https://www.amazon.com/dp/B0F1X56773) [**BANGFENG Ultra-Pigmented Silver Eyeliner delineador de ojos for Bold Goth-Inspired Looks Waterproof & Smudge-Proof Formula Long-Lasting & Intense Color for Dramatic and Smoky Eyes Makeup**BANGFENG**$5.02**4.0★**▲ 92%**](https://www.amazon.com/dp/B0DYDRCSPN) [**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 16 Silver Shock (Metallic Silver)**NYX PROFESSIONAL MAKEUP**$12.36**4.2★**▲ 69%**](https://www.amazon.com/dp/B0FZCDPH8M)
**~~View all trending →~~**
## **What buyers say about silver eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“The color is bright”*
**Value For Money**8%
*“definitely worth price”*
**Quality-Overall**8%
*“These are very high quAlity”*
**Brightness/Shine/Glow**7%
*“Love the shine”*
**Ease Of Application**7%
*“Easy application”*
**Eyeliner Quality**7%
*“Great eyeliner”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**4%
*“Creamy and glide on eyeshadow”*
**Durability**3%
*“Fairly durable,”*
**Ease Of Use**2%
*“Very easy to use”*
### **What buyers complain about **
**Color**17%
*“Color is unexpected”*
**Durability**14%
*“Breakable”*
**Moist/Dry**6%
*“They are almost dried up”*
**Water Resistance**5%
*“Will not go on to even a dry waterline”*
**Smudge Resistance**4%
*“smudge a ton”*
**Value For Money**4%
*“Not worth it”*
**Quality-Overall**4%
*“Horrible quality”*
**Ease Of Use**2%
*“It comes off real easily”*
**Product Condition**2%
*“As I opened each one, one of them looked like it was opened and taped back”*
**Advertised Vs Actual Product**2%
*“This is not as shown at all”*
### **Top return reasons **
**Eyeliner Quality**33%
**Color**24%
**Advertised Vs Actual Product**9%
**Functionality-Overall**5%
**Quality-Overall**4%
**Moist/Dry**3%
**Brightness/Shine/Glow**3%
**Adhesion/Stickiness**2%
**Size-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is silver eyeliner profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the silver eyeliner niche?**
- 18 brands and 62 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in silver eyeliner?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.7%.
- **When does demand for silver eyeliner peak?**
- Demand peaks in Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the silver eyeliner niche?**
- Listings span $1.33–$23.71; the average listing price is $7.96 (sweet spot $15–$100). The average incumbent carries 6,990 reviews — the moat a new listing must climb.
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