---
title: "Silk Scrunchies — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/silk-scrunchies"
last_updated: "2026-08-10T08:07:47.421Z"
locale: en
meta:
description: "Niche score 61/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silk Scrunchies — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **silk scrunchies**
**Worth a look**
Shows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 89Growth 22Conversion 80Competition 65Returns 91Price range 80Avg price 95Brand share 44Review moat 22Quality gap 30
**Avg price**
**Incredible****$24.14**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.7M**
$1.7M/yr · 846K searches
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.03–$109.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,860.37**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silk scrunchies is a $1.7M/yr Amazon United States market (846K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silk scrunchies market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**405**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**17%**
- SLIP34% - Kitsch21% - SEMRUE9% - DEMAZALO8% - Ivyu6% - OLESILK4% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/silk-scrunchies/trend)
## **Top silk scrunchies search terms**
- **silk hair ties**505K/yr-11.6%8.4% conv. - **slip hair ties**116K/yr+2.2%6.7% conv. - **slip scrunchies**52K/yr-19.1%3.9% conv. - **silk hair tie**28K/yr+4.8%6.3% conv. - **silk scrunchies for hair sleep**16K/yr+98.5%5.8% conv. - **slip silk scrunchies**20K/yr+15.8%4.1% conv. - **slip hair ties for women**21K/yr+4.3%7.5% conv. - **slip silk**16K/yr+10.0%0.4% conv. - **slip hair**9K/yr+13.1%2.6% conv. - **silk hair ties for sleeping**8K/yr-22.7%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/silk-scrunchies/search-terms)
## **Top silk scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$67K8%$135K12%$202K16%$269K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics**SLIP**$24.95**4.7★498 rev](https://www.amazon.com/dp/B0DTJK473N) [2**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**$9.12**4.6★52,229 rev](https://www.amazon.com/dp/B0BJS1NVKM) [3**SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black**SEMRUE**$8.79**4.7★854 rev](https://www.amazon.com/dp/B0CT91ZY36) [4**6Pcs Silk Hair Ties 100% Pure Mulberry Silk Scrunchies for Women Girls**DEMAZALO**$9.37**4.7★1,274 rev](https://www.amazon.com/dp/B0CSSK91K8) [5**Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs**Kitsch**$7.21**4.6★52,229 rev](https://www.amazon.com/dp/B0798RWHC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWPGZKPQ) [**Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women**YANIBEST**$9.56**529 rev1y ago](https://www.amazon.com/dp/B0F6ST3SRG) [**SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics**SLIP**$24.95**498 rev1y ago](https://www.amazon.com/dp/B0DTJK473N) [**SLIP Silk Hair Ties Skinny Scrunchies No Damage No Crease Anti-Breakage | 100% Mulberry Silk | All Hair Types | Made with Proprietary Slipsilk | Set of 3 Amazon Exclusive Sea**SLIP**$24.75**498 rev1y ago](https://www.amazon.com/dp/B0DTJLTNVN) [**Mulberry Silk Scrunchies 4 Pack - Non Slip Black Small Thin Silk Scrunchies for Women Sleepy Ties for Thick Hair**Kafteri**$6.79**336 rev2y ago](https://www.amazon.com/dp/B0D8S763S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SLIP Pure Silk Turban - Pink | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort**SLIP**$94.33**4.1★**▲ 285%**](https://www.amazon.com/dp/B083G93G77) [**Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women**YANIBEST**$9.56**4.8★**▲ 200%**](https://www.amazon.com/dp/B0F6ST3SRG) [**16 Scrunchies for Women - Satin Hair Ties and Bands Big Ponytail Holders for Thick Curly Hair Cute No-Crease Pony Tails No Damage**Ivyu**$8.03**4.7★**▲ 146%**](https://www.amazon.com/dp/B0CJC226Q2) [**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**4.7★**▲ 86%**](https://www.amazon.com/dp/B0FWPGZKPQ) [**Kitsch Satin Scrunchies for Women - No Crease Hair Ties for Girls | Scrunchies For All Hair Types and Textures Perfect for Day or Night | Ideal Gifts for Women - 6 Pcs Terracotta**Kitsch**$9.11**4.6★**▲ 35%**](https://www.amazon.com/dp/B0BVC256Q1)
**~~View all trending →~~**
## **What buyers say about silk scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good variety”*
**Soft Feel**12%
*“They are smooth”*
**Color**12%
*“Cute colors”*
**Value For Money**7%
*“Money well spent”*
**Stretchability/Expandability/Elasticity**6%
*“Nice stretch”*
**Suitability Straight Hair**5%
*“Perfect for fine hair”*
**Comfort-Overall**5%
*“So comfortable”*
**Hair Styling**4%
*“Excellent hair accessory”*
**Durability**4%
*“they are holding up well”*
**Advertised Vs Actual Product**3%
*“Exactly as shown”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**11%
*“No elasticity”*
**Size-Overall**9%
*“Too tight”*
**Quality-Overall**8%
*“Low quality”*
**Hair Related**7%
*“Pulls my hair out”*
**Durability**7%
*“broke very easily”*
**Material Quality**6%
*“To be honest the material wasnt I expected”*
**Value For Money**4%
*“NOT WORTH THE PRICE”*
**Suitability Short Hair**4%
*“Not great for hair that isn't thick”*
**Thickness**3%
*“the band is a little bit thicker”*
**Hard Feel**2%
*“Not very soft”*
### **Top return reasons **
**Size-Overall**44%
**Material Quality**9%
**Suitability Long Hair**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Color**5%
**Stretchability/Expandability/Elasticity**4%
**Suitability Short Hair**4%
**Value For Money**3%
**Thin**2%
## **Common questions**
- **Is silk scrunchies profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 38 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the silk scrunchies niche?**
- 18 brands and 405 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in silk scrunchies?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **When does demand for silk scrunchies peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the silk scrunchies niche?**
- Listings span $5.03–$109.34; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 9,860 reviews — the moat a new listing must climb.
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