---
title: "Silicone Hair Tie — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/silicone-hair-tie"
last_updated: "2026-08-10T06:51:01.671Z"
locale: en
meta:
description: "Niche score 45/100 · $37K/yr market · 92K searches/yr · $6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $37K/yr market · 92K searches/yr · $6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silicone Hair Tie — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone hair tie**
**Skip it**
Prices mostly outside the sweet spot ($3.28–$13.12) — this niche doesn't clear our bar today.
Market size 9Growth 51Conversion 65Competition 78Returns 98Price range 0Avg price 19Brand share 17Review moat 24Quality gap 42
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+21.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,306.91**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$37K**
$37K/yr · 92K searches
**Price range**
**Bad****$3.28–$13.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, silicone hair tie is a $37K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone hair tie market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$56K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#710**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **58%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**11 **—flat
**Sellers**
**112**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 75%
**Open market**
**4%**
- Scunci57% - Conair14% - GOODY10% - Mia7% - PENTA ANGEL5% - Hotop2% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/silicone-hair-tie/trend)
## **Top silicone hair tie search terms**
- **silicone hair ties**21K/yr+32.6%5.8% conv. - **scunci scrunchies**20K/yr+7.8%3.5% conv. - **scunci no slip grip hair ties**7K/yr+109.4%7.7% conv. - **silicone hair bands**8K/yr+18.1%3.3% conv. - **scunci hair bands**6K/yr+38.3%2.6% conv. - **scunci thick hair ties**7K/yr-20.6%6.1% conv. - **scunci no damage hair ties**5K/yr+2.0%3.1% conv. - **scunci elastic hair ties**4K/yr+35.4%4.8% conv. - **scrunci**5K/yr+4.8%3.9% conv. - **scunci hair**4K/yr-25.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/silicone-hair-tie/search-terms)
## **Top silicone hair tie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scunci Black Gel Elastics No-Slip Grip Strong Hold-Ponytailers 14 Pcs per Pack (3-Pack)**Scunci**$9.40**4.7★4,260 rev](https://www.amazon.com/dp/B01DL7K2HO) [2**Scunci Black Gel Elastics No Slip Grip Strong Hold-Ponytailers 14 Count (Pack of 1)**Scunci**$5.76**4.7★4,260 rev](https://www.amazon.com/dp/B00H3R27XG) [3**Scunci Thick Hair Black Elastics All day strong hold No-Damage 5mm thickness 24-Pieces per pack (2-Pack)**Scunci**$7.81**4.6★1,534 rev](https://www.amazon.com/dp/B00YW8IHSI) [4**Scnci The Original Waffle Knit No-Damage Scrunchies**Conair**$10.46**4.6★5,005 rev](https://www.amazon.com/dp/B07S3KGBHL) [5**Scunci Value Pack No Damage Scrunchies - 10 Pcs.**Scunci**$5.51**4.6★1,985 rev](https://www.amazon.com/dp/B07LC3N7CY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Penta Angel Silicone Jelly Hair Tie Bracelet 60Pcs Adult Size Retro Solid Neon 80s Style Costume Wrist Band Elastics for Men Women Party Favors (60)**PENTA ANGEL**$6.77**396 rev2y ago](https://www.amazon.com/dp/B0D4QLG1C6) [**Scunci by Conair Hair Ties - Clear Elastics - Hair Accessories for Women - Black Clear & Multi-color - 2000 Count**Conair**$7.37**16,908 rev3y ago](https://www.amazon.com/dp/B0C2NHMPY4) [**Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types**GOODY**$3.75**4,853 rev4y ago](https://www.amazon.com/dp/B09T3K3XLV) [**scunci 6 pcs scrunchies Black Gray White 33459**Scunci**$7.48**83 rev4y ago](https://www.amazon.com/dp/B09KP1R8P5) [**Hotop 100 Pcs 80s Multicolor Silicone Jelly Rubber Bracelets Hair Ties Women Mixed Style Random Color**Hotop**$9.28**1,069 rev6y ago](https://www.amazon.com/dp/B07VD6RXBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scunci Black Elastic Hair Bands 0.3 Oz**Scunci**$7.70**3.6★**▲ 137%**](https://www.amazon.com/dp/B001SXWQJQ) [**Penta Angel Silicone Jelly Hair Tie Bracelet 60Pcs Adult Size Retro Solid Neon 80s Style Costume Wrist Band Elastics for Men Women Party Favors (60)**PENTA ANGEL**$6.77**4.6★**▲ 121%**](https://www.amazon.com/dp/B0D4QLG1C6) [**Mia Silkies Silicone Hair Elastics In Convenient Zippered Reusable Pouch Hair Ties for Women Teens Athletes Girls - Translucent Black 10pcs**Mia**$8.96**4.5★**▲ 89%**](https://www.amazon.com/dp/B01LW6V1SV) [**Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types**GOODY**$3.75**4.3★**▲ 56%**](https://www.amazon.com/dp/B09T3K3XLV) [**Scunci Black Gel Elastics No-Slip Grip Strong Hold-Ponytailers 14 Pcs per Pack (3-Pack)**Scunci**$9.40**4.7★**▲ 33%**](https://www.amazon.com/dp/B01DL7K2HO)
**~~View all trending →~~**
## **What buyers say about silicone hair tie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality, as described and arrived quickly”*
**Value For Money**11%
*“Good value for money”*
**Durability**10%
*“Stays all day”*
**Stretchability/Expandability/Elasticity**9%
*“Nice and stretchy”*
**Suitability Straight Hair**8%
*“Perfect for my hair”*
**Advertised Vs Actual Product**7%
*“Exactly what I ordered”*
**Hair Styling**7%
*“They are perfect to hold my unruly curls”*
**Color**6%
*“Cute colors”*
**Ease Of Use**5%
*“Easy off”*
**Efficiency**2%
*“Working ok”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**18%
*“No stretch”*
**Durability**16%
*“break after a few uses”*
**Size-Overall**15%
*“Smaller than expected”*
**Quality-Overall**7%
*“Awful quality”*
**Suitability Short Hair**4%
*“Not thick hair friendly”*
**Hair Related**3%
*“it was pulling out hair”*
**Thickness**3%
*“The plastic is thinner”*
**Color**3%
*“White is actually off pink”*
**Strength**2%
*“Not very strong”*
**Value For Money**2%
*“Could have been a little cheaper”*
### **Top return reasons **
**Size-Overall**35%
**Suitability Long Hair**12%
**Advertised Vs Actual Product**9%
**Stretchability/Expandability/Elasticity**7%
**Material Quality**5%
**Color**5%
**Suitability Short Hair**3%
**Suitability Straight Hair**3%
**Quality-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is silicone hair tie profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the silicone hair tie niche?**
- 11 brands and 112 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in silicone hair tie?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Durability, Size-Overall. The return rate is 0.4%.
- **When does demand for silicone hair tie peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the silicone hair tie niche?**
- Listings span $3.28–$13.12; the average listing price is $6.97 (sweet spot $15–$100). The average incumbent carries 6,307 reviews — the moat a new listing must climb.
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