---
title: "Trend — shu uemura shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shu-uemura-shampoo/trend"
last_updated: "2026-08-10T09:06:40.905Z"
locale: en
meta:
  description: "Niche score 57/100 · $552K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $552K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shu uemura shampoo - Flapen"
---

# **shu uemura shampoo**

**Worth a look**

Shows a sweet-spot price point ($45.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 19Conversion 70Competition 71Returns 82Price range 87Avg price 95Brand share 4Review moat 82Quality gap 53

**Avg price**

**Incredible****$45.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.19–$94.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****361.5**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$552K**

$552K/yr · 191K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend