---
title: "Trend — shiseido eye cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shiseido-eye-cream/trend"
last_updated: "2026-08-10T12:23:58.081Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.3M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.3M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shiseido eye cream - Flapen"
---

# **shiseido eye cream**

**Worth a look**

Shows a $2.3M/yr market, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 95Growth 22Conversion 82Competition 34Returns 94Price range 58Avg price 86Brand share 9Review moat 28Quality gap 47

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 374K searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$70.09**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$14.73–$162.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,701.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend