---
title: "Shiseido Benefiance Wrinkleresist24 — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shiseido-benefiance-wrinkleresist24"
last_updated: "2026-08-10T06:55:33.831Z"
locale: en
meta:
description: "Niche score 41/100 · $47K/yr market · 12K searches/yr · $81.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $47K/yr market · 12K searches/yr · $81.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shiseido Benefiance Wrinkleresist24 — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **shiseido benefiance wrinkleresist24**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 59Conversion 56Competition 17Returns 94Price range 58Avg price 82Brand share 0Review moat 73Quality gap 24
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$81.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****573.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+34.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$49.37–$136.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$47K**
$47K/yr · 12K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, shiseido benefiance wrinkleresist24 is a $47K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shiseido benefiance wrinkleresist24 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$61K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#1,377**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Shiseido100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.4% search growth over the last 90 days.
700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shiseido-benefiance-wrinkleresist24/trend)
## **Top shiseido benefiance wrinkleresist24 search terms**
- **shiseido benefiance**11K/yr+35.2%6.0% conv. - **shiseido benefiance wrinkleresist24**683/yr+101.9%3.3% conv. - **shiseido wrinkle resist 24**720/yr-20.7%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shiseido-benefiance-wrinkleresist24/search-terms)
## **Top shiseido benefiance wrinkleresist24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shiseido Benefiance Wrinkle Smoothing Eye Cream - 15 mL - Visibly Improves Five Types of Eye Wrinkles Dark Circles & Puffiness - 48-HR Hydration - All Skin Types - Non-Comedogenic**Shiseido**$58.46**4.6★1,064 rev](https://www.amazon.com/dp/B0C9RXV1VY) [2**Shiseido Benefiance Wrinkle Smoothing Day Cream - 50 mL - Broad-Spectrum SPF 23 Anti-Aging Moisturizer - Visibly Corrects Wrinkles & Intensely Hydrates - Non-Comedogenic**Shiseido**$72.08**4.7★1,656 rev](https://www.amazon.com/dp/B07MZ6X83Q) [3**Shiseido Benefiance Wrinkle Smoothing Cream - 50 mL - Anti-Aging Moisturizer for Normal & Combination Skin - Visibly Corrects Wrinkles & Intensely Hydrates - Non-Comedogenic**Shiseido**$74.69**4.7★422 rev](https://www.amazon.com/dp/B07PV7CDPC) [4**Shiseido Benefiance WrinkleResist24 - Pure Retinol Express Smoothing Eye Mask - 12 Sets of Two Eye Masks - Reduces Appearance of Wrinkles in 15 Minutes**Shiseido**$70.80**4.6★424 rev](https://www.amazon.com/dp/B00IEKXZ5U) [5**Shiseido Benefiance Overnight Wrinkle Resisting Cream - 50 mL - Anti-Aging Night Cream for Normal to Dry Skin - Visibly Improves Wrinkles for Smooth Rested Skin**Shiseido**$92.20**4.7★644 rev](https://www.amazon.com/dp/B08GW8JSJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shiseido Benefiance Brightening and Wrinkle Smoothing Cream - 50 mL - Moisturizer Visibly Improves Dark Spots & Wrinkles with Plant-Based Retinol - 24HR Hydration - Non-Comedogenic All Skin Types**Shiseido**$90.20**38 rev5mo ago](https://www.amazon.com/dp/B0GHT63N47) [**Shiseido Benefiance Dark Spot and Wrinkle Smoothing Face Serum - 50 mL - Visibly Improves Dark Spots & Wrinkles with Niacinamide & Plant-Based Retinol - 8HR Hydration - Non-Comedogenic All Skin Types**Shiseido**$136.00**28 rev5mo ago](https://www.amazon.com/dp/B0GHT74KHH) [**Shiseido Benefiance Dark Spot and Wrinkle Smoothing Face Serum - 30 mL - Visibly Improves Dark Spots & Wrinkles with Niacinamide & Plant-Based Retinol - 8HR Hydration - Non-Comedogenic All Skin Types**Shiseido**$87.41**28 rev5mo ago](https://www.amazon.com/dp/B0GHSWGTW8) [**Shiseido Benefiance Wrinkle Smoothing Eye Cream - 15 mL - Visibly Improves Five Types of Eye Wrinkles Dark Circles & Puffiness - 48-HR Hydration - All Skin Types - Non-Comedogenic**Shiseido**$58.46**1,064 rev3y ago](https://www.amazon.com/dp/B0C9RXV1VY) [**Shiseido Essential Energy Hydrating Cream - 50 mL - Visibly Reduces the Look of Pores & Fine Lines - With Hyaluronic Acid - 24-Hour Hydration - Vegan - All Skin Types**Shiseido**$49.37**672 rev4y ago](https://www.amazon.com/dp/B09SBSPXTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shiseido Benefiance Dark Spot and Wrinkle Smoothing Face Serum - 30 mL - Visibly Improves Dark Spots & Wrinkles with Niacinamide & Plant-Based Retinol - 8HR Hydration - Non-Comedogenic All Skin Types**Shiseido**$87.41**4.5★**▲ 148%**](https://www.amazon.com/dp/B0GHSWGTW8) [**Shiseido Benefiance Brightening and Wrinkle Smoothing Cream - 50 mL - Moisturizer Visibly Improves Dark Spots & Wrinkles with Plant-Based Retinol - 24HR Hydration - Non-Comedogenic All Skin Types**Shiseido**$90.20**4.5★**▲ 146%**](https://www.amazon.com/dp/B0GHT63N47) [**Shiseido Benefiance Dark Spot and Wrinkle Smoothing Face Serum - 50 mL - Visibly Improves Dark Spots & Wrinkles with Niacinamide & Plant-Based Retinol - 8HR Hydration - Non-Comedogenic All Skin Types**Shiseido**$136.00**4.5★**▲ 120%**](https://www.amazon.com/dp/B0GHT74KHH) [**Shiseido Benefiance Wrinkle Smoothing Cream - 50 mL - Anti-Aging Moisturizer for Normal & Combination Skin - Visibly Corrects Wrinkles & Intensely Hydrates - Non-Comedogenic**Shiseido**$74.69**4.7★**▲ 41%**](https://www.amazon.com/dp/B07PV7CDPC) [**Shiseido Essential Energy Hydrating Cream - 50 mL - Visibly Reduces the Look of Pores & Fine Lines - With Hyaluronic Acid - 24-Hour Hydration - Vegan - All Skin Types**Shiseido**$49.37**4.7★**▲ 11%**](https://www.amazon.com/dp/B09SBSPXTY)
**~~View all trending →~~**
## **What buyers say about shiseido benefiance wrinkleresist24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Always makes my face feel so hydrated”*
**Quality-Overall**16%
*“feels like a quality product from a reliable brand”*
**Suitability Combination Skin**8%
*“I also appreciate that it's gentle enough for my skin”*
**Suitability Dry Skin**7%
*“This serum is an absolute lifesaver for dry sensitive skin types”*
**Soft Feel**7%
*“Goes on smooth”*
**Value For Money**5%
*“Worth the money”*
**Wrinkle**5%
*“Reduce and eliminate eye wrinkles”*
**Texture/Consistency-Overall**4%
*“the texture feels luxurious”*
**Smell**4%
*“clean scent to it”*
**Brightness/Shine/Glow**3%
*“It gives a nice soft glow”*
### **What buyers complain about **
**Value For Money**16%
*“It's a little overpriced”*
**Allergies**8%
*“got an allergic reaction to a product”*
**Wrinkles**5%
*“the wrinkle-smoothing results were subtle rather than dramatic”*
**Moist/Dry**4%
*“found them to be drying”*
**Symptom Reduction**4%
*“Didnt like it didnt see results didnt stay on my face”*
**Smell**3%
*“It does have a mild scent”*
**Functionality-Overall**3%
*“It doesnt work”*
**Weight Heavy**2%
*“Its definitely a heavy cream”*
**Suitability Dry Skin**2%
*“Despite all the sunscreen and after-swim washes I use, my skin constantly feels dry and crackly”*
**Absorbency**2%
*“is not easily absorbed”*
### **Top return reasons **
**Product Condition**18%
**Advertised Vs Actual Product**12%
**Smell**12%
**Value For Money**11%
**Size-Overall**7%
**Functionality-Overall**6%
**Oily/Greasy**6%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
**Moist/Dry**2%
## **Common questions**
- **Is shiseido benefiance wrinkleresist24 profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the shiseido benefiance wrinkleresist24 niche?**
- 1 brands and 5 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shiseido benefiance wrinkleresist24?**
- Top complaints mined from reviews: Value For Money, Allergies, Wrinkles. The return rate is 1.1%.
- **When does demand for shiseido benefiance wrinkleresist24 peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the shiseido benefiance wrinkleresist24 niche?**
- Listings span $49.37–$136.00; the average listing price is $81.05 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)