---
title: "Shimmer Lipstick — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shimmer-lipstick"
last_updated: "2026-08-06T16:23:14.548Z"
locale: en
meta:
description: "Niche score 51/100 · $106K/yr market · 248K searches/yr · $14.11 avg price. Soft demand (-9.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $106K/yr market · 248K searches/yr · $14.11 avg price. Soft demand (-9.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shimmer Lipstick — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **shimmer lipstick**
**Worth a look**
Shows low returns (1.3%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Market size 26Growth 20Conversion 38Competition 70Returns 89Price range 62Avg price 68Brand share 49Review moat 20Quality gap 81
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.11**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.06–$38.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$106K**
$106K/yr · 248K searches
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,857.39**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shimmer lipstick is a $106K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shimmer lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$113K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 79%
**Open market**
**21%**
- Runway Rogue55% - Rimmel10% - Anglicolor4% - L.A. COLORS4% - REVLON4% - NYX PROFESSIONAL MAKEUP3%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -9.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shimmer-lipstick/trend)
## **Top shimmer lipstick search terms**
- **runway rogue lipsticks**53K/yr-8.5%3.1% conv. - **metallic lipstick**64K/yr-11.2%1.0% conv. - **shimmer lipstick**35K/yr-11.0%1.1% conv. - **runway rogue**20K/yr-4.9%1.9% conv. - **runaway rogue lipsticks**10K/yr+5.3%2.5% conv. - **metallic lipstick long lasting**7K/yr+23.7%1.0% conv. - **runway rogue lipstick**8K/yr-18.3%1.8% conv. - **runway rouge lipstick**6K/yr+4.7%2.1% conv. - **iridescent lipstick**8K/yr-15.8%1.2% conv. - **holographic lipstick**6K/yr-10.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shimmer-lipstick/search-terms)
## **Top shimmer lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$13K16%$17K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Runway Rogue Pearl Glam Long Wear Shimmer Liquid Lipstick Metallic Nude/Pale-Pink Lipstick with Silver and Gold Shimmer Soft Box**Runway Rogue**$25.79**4.0★1,050 rev](https://www.amazon.com/dp/B0B9VJBX66) [2**Runway Rogue Pearl Glam Long Wear Shimmer Liquid Lipstick Metallic Pale-Mauve Lipstick with Silver and Gold Shimmer Boss Babe**Runway Rogue**$25.64**4.0★1,050 rev](https://www.amazon.com/dp/B0B9TBXVZT) [3**Runway Rogue Silk Glam Liquid Lipstick Long Wear Frosted Pale-Pink Lipstick Trophy Wife**Runway Rogue**$25.36**4.1★1,014 rev](https://www.amazon.com/dp/B0B1KR2H1N) [4**Lasting Finish Lipstick Pearl Shimmer**Rimmel**$5.41**4.4★23,920 rev](https://www.amazon.com/dp/B09ZYTKVYC) [5**Runway Rogue 90s Vibe Lipstick Moisturizing Matte Nude Lipstick Guest List**Runway Rogue**$28.12**4.2★443 rev](https://www.amazon.com/dp/B0B1KLZ1SJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wugbc Purple Lipstick Makeup Holographic Glitter Lip Stick Metallic Shine Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage Sparkling Shimmer Chameleon Lipstick for Women**Wugbc**$6.87**40 rev11mo ago](https://www.amazon.com/dp/B0FL2LTQRC) [**Depuplum Nude Lipsticks for Women Metallic Glitter Long Lasting Lipstick**Depuplum**$9.81**1,161 rev1y ago](https://www.amazon.com/dp/B0F4XQNS4M) [**Kaely 2-in-1 Mauve Metallic Lipstick and Lip Liner Makeup Shimmer Liquid Metallic Lipsticks for Women Glitter Lip Gloss Stain Long Lasting Waterproof Smudge Proof 24 Hour Vegan & Cruelty-Free 16**Kaely**$7.89**3,771 rev1y ago](https://www.amazon.com/dp/B0F13H2319) [**Runway Rogue Try Me x 3 Mini Long Wear Limited Edition Liquid Lipstick Set Melrose Trio (Boss Babe Call Back Trophy Wife)**Runway Rogue**$38.00**142 rev1y ago](https://www.amazon.com/dp/B0DM9QHQ98) [**L.A. COLORS Metal Lipstick Iced Mocha CML564**L.A. COLORS**$3.51**519 rev1y ago](https://www.amazon.com/dp/B0DHFW97M5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wugbc Purple Lipstick Makeup Holographic Glitter Lip Stick Metallic Shine Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage Sparkling Shimmer Chameleon Lipstick for Women**Wugbc**$6.87**4.2★**▲ 306%**](https://www.amazon.com/dp/B0FL2LTQRC) [**Runway Rogue 90s Vibe Lipstick Moisturizing Matte Nude Lipstick Guest List**Runway Rogue**$28.12**4.2★**▲ 119%**](https://www.amazon.com/dp/B0B1KLZ1SJ) [**L.A. COLORS Metal Lipstick Iced Mocha CML564**L.A. COLORS**$3.51**4.2★**▲ 107%**](https://www.amazon.com/dp/B0DHFW97M5) [**Runway Rogue Pearl Glam Long Wear Shimmer Liquid Lipstick Metallic Pale-Mauve Lipstick with Silver and Gold Shimmer Boss Babe**Runway Rogue**$25.64**4.0★**▲ 87%**](https://www.amazon.com/dp/B0B9TBXVZT) [**Runway Rogue LuxGloss Lip Gloss High-Pigment Shimmery Muted-Rose Lip Gloss Strike a Pose**Runway Rogue**$26.01**3.9★**▲ 78%**](https://www.amazon.com/dp/B0B1KH7NGX)
**~~View all trending →~~**
## **What buyers say about shimmer lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Beautiful colors”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**6%
*“Adequate lipstick”*
**Soft Feel**5%
*“Soft and creamy”*
**Brightness/Shine/Glow**5%
*“Beautiful shine”*
**Moist/Dry**4%
*“Pretty and moisturizing”*
**Durability**4%
*“Good durability”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Ease Of Application**1%
*“Applies very well”*
**Texture/Consistency-Overall**1%
*“smooth texture”*
### **What buyers complain about **
**Color**26%
*“Awful color”*
**Moist/Dry**9%
*“It doesn't moisturize”*
**Durability**9%
*“Did not last”*
**Smell**8%
*“Unpleasant smell”*
**Advertised Vs Actual Product**5%
*“picture is misleading”*
**Quality-Overall**5%
*“Terrible product”*
**Value For Money**4%
*“Not worth the price”*
**Adhesion/Stickiness**4%
*“the stick is getting stuck when pulling it out”*
**Texture/Consistency-Overall**1%
*“Weird texture”*
**Functionality-Overall**1%
*“It doesn't do the job”*
### **Top return reasons **
**Color**58%
**Advertised Vs Actual Product**13%
**Moist/Dry**6%
**Smell**4%
**Brightness/Shine/Glow**2%
**Functionality-Overall**2%
**Adhesion/Stickiness**2%
**Texture/Consistency-Overall**2%
**Product Condition**2%
**Durability**1%
## **Common questions**
- **Is shimmer lipstick profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the shimmer lipstick niche?**
- 22 brands and 102 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in shimmer lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.3%.
- **When does demand for shimmer lipstick peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the shimmer lipstick niche?**
- Listings span $1.06–$38.00; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 12,857 reviews — the moat a new listing must climb.
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