---
title: "Trend — sheila stotts brush - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sheila-stotts-brush/trend"
last_updated: "2026-08-06T23:44:21.792Z"
locale: en
meta:
  description: "Niche score 37/100 · $30K/yr market · 21K searches/yr · $32.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $30K/yr market · 21K searches/yr · $32.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — sheila stotts brush - Flapen"
---

# **sheila stotts brush**

**Skip it**

Soft demand (-43.9% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 3Conversion 53Competition 20Returns 57Price range 89Avg price 95Brand share 35Review moat 46Quality gap 63

**Avg price**

**Incredible****$32.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.18–$98.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,902.62**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$30K**

$30K/yr · 21K searches

**Growth**

**Bad****-43.9%**

90-day search growth — must beat 0% to launch

## Trend