---
title: "Sheglam Primer — $652K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sheglam-primer"
last_updated: "2026-08-10T11:07:00.988Z"
locale: en
meta:
description: "Niche score 44/100 · $652K/yr market · 490K searches/yr · $13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $652K/yr market · 490K searches/yr · $13.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sheglam Primer — $652K/yr Amazon US Niche (2026) - Flapen"
---
# **sheglam primer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 66Growth 5Conversion 85Competition 27Returns 94Price range 62Avg price 66Brand share 0Review moat 20Quality gap 40
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$652K**
$652K/yr · 490K searches
**Avg price**
**Good****$13.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.35–$29.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****12,293.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-39.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sheglam primer is a $652K/yr Amazon United States market (490K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sheglam primer market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$417K–$556K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- SHEGLAM41% - Benefit34% - MAYBELLINE20% - Smashbox3% - TOUCH IN SOL1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.1% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 21.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sheglam-primer/trend)
## **Top sheglam primer search terms**
- **sheglam primer**143K/yr-59.6%5.8% conv. - **benefit porefessional pore primer**65K/yr-9.7%7.1% conv. - **porefessional primer**36K/yr+3.1%8.6% conv. - **baby skin primer**23K/yr+14.2%18.1% conv. - **benefit primer**21K/yr+7.6%3.6% conv. - **baby skin**20K/yr-7.8%15.7% conv. - **benefit porefessional**16K/yr-6.1%3.7% conv. - **she glam primer**18K/yr-53.5%7.1% conv. - **porefessional**15K/yr-14.0%4.6% conv. - **maybelline baby skin instant pore eraser**10K/yr+24.3%15.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sheglam-primer/search-terms)
## **Top sheglam primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65K20%$130K30%$196K40%$261K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin**SHEGLAM**$8.94**4.4★505 rev](https://www.amazon.com/dp/B0FNRJJY18) [2**Benefit Cosmetics the POREfessional Pore Minimizing Face Primer 0.75 Ounce**Benefit**$29.12**4.7★6,171 rev](https://www.amazon.com/dp/B003OIPJZ6) [3**Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce**MAYBELLINE**$6.35**4.6★825 rev](https://www.amazon.com/dp/B00YOQY3L8) [4**Benefit Cosmetics POREfessional Pro Balm Face Primer Pore Minimizer .75 Ounce**Benefit**$29.03**4.7★6,171 rev](https://www.amazon.com/dp/B01N6MSWUE) [5**SHEGLAM Pore No More Primer Photo Finish Smooth & Blur Makeup Primer For Long-lasting Makeup Wear Vegan & Cruelty-free**SHEGLAM**$7.84**4.4★756 rev](https://www.amazon.com/dp/B0DKJBB5CJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEGLAM Melt Touch Ultra-Hydrating Primer**SHEGLAM**$8.01**129 rev6mo ago](https://www.amazon.com/dp/B0GDWNZ1XZ) [**SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin**SHEGLAM**$8.94**505 rev10mo ago](https://www.amazon.com/dp/B0FNRJJY18) [**SHEGLAM Melon Melt Niacinamide Serum Primer Smooth Skin Deep Moisturizing for Perfect Makeup**SHEGLAM**$9.76**172 rev1y ago](https://www.amazon.com/dp/B0FH9C83BK) [**SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Primer Gel Smooth Fine Lines Oil And Silicone-Free Face -Blueberry + Aha-Purple**SHEGLAM**$8.84**719 rev1y ago](https://www.amazon.com/dp/B0DMVRZ1MR) [**SHEGLAM Good Grip Hydrating Primer Oil Control Moisturizing Primer Gel Smooth Fine Lines Oil And Silicone-Free Face Primer-Green**SHEGLAM**$8.65**719 rev1y ago](https://www.amazon.com/dp/B0DMSQL39R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce**MAYBELLINE**$6.35**4.6★**▲ 64%**](https://www.amazon.com/dp/B00YOQY3L8) [**SHEGLAM Melt Touch Ultra-Hydrating Primer**SHEGLAM**$8.01**4.5★**▲ 59%**](https://www.amazon.com/dp/B0GDWNZ1XZ) [**SHEGLAM Camera On Smooth & Blur Primer Mattifying Makeup Base Primer for Smoothing Skin**SHEGLAM**$8.94**4.4★**▲ 34%**](https://www.amazon.com/dp/B0FNRJJY18) [**Benefit Cosmetics the POREfessional Pore Minimizing Face Primer 0.75 Ounce**Benefit**$29.12**4.7★**▲ 34%**](https://www.amazon.com/dp/B003OIPJZ6) [**Benefit Cosmetics The Porefessional Pro Balm Primer For Women 0.75 oz**Benefit**$29.17**4.7★**— 6%**](https://www.amazon.com/dp/B004HZ5D7E)
**~~View all trending →~~**
## **What buyers say about sheglam primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Feels good”*
**Suitability Combination Skin**15%
*“feels great on your skin”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**7%
*“Excellent price”*
**Moist/Dry**5%
*“Very moisturizing”*
**Smell**3%
*“Very light fragrance”*
**Advertised Vs Actual Product**3%
*“as is advertised”*
**Suitability Dry Skin**3%
*“Wonderful primer for dry skin”*
**Texture/Consistency-Overall**2%
*“Velvety texture”*
**Efficiency**2%
*“It worked well”*
### **What buyers complain about **
**Size-Overall**14%
*“the tube is quite small”*
**Value For Money**13%
*“Expensive”*
**Functionality-Overall**10%
*“It does not work well”*
**Oily/Greasy**5%
*“Too greasy”*
**Quality-Overall**4%
*“Not as good as it says”*
**Skin Health**4%
*“I got burns on my face after one use”*
**Allergies**2%
*“Caused irritation”*
**Suitability Oily Skin**2%
*“But it just doesnt do anything for my oily skin”*
**Smell**2%
*“Bad smell”*
**Durability**2%
*“caused breakouts”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**19%
**Advertised Vs Actual Product**13%
**Oily/Greasy**4%
**Value For Money**4%
**Product Condition**3%
**Texture/Consistency-Overall**3%
**Coverage**2%
**Smell**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is sheglam primer profitable to sell on Amazon United States?**
- The niche generates $652K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the sheglam primer niche?**
- 5 brands and 77 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sheglam primer?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.1%.
- **When does demand for sheglam primer peak?**
- Demand peaks in Jan–Feb; the busiest month runs 21.8× the quietest.
- **What does it cost to enter the sheglam primer niche?**
- Listings span $6.35–$29.17; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 12,293 reviews — the moat a new listing must climb.
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