---
title: "Sheglam Eyebrow — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sheglam-eyebrow"
last_updated: "2026-08-10T16:06:00.845Z"
locale: en
meta:
description: "Niche score 36/100 · $21K/yr market · 75K searches/yr · $7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $21K/yr market · 75K searches/yr · $7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sheglam Eyebrow — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **sheglam eyebrow**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 18Conversion 48Competition 47Returns 77Price range 0Avg price 20Brand share 0Review moat 68Quality gap 92
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****787.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$7.14**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$21K**
$21K/yr · 75K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.77–$8.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sheglam eyebrow is a $21K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Aug–Oct. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sheglam eyebrow market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$18K–$21K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#359**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**0%**
- SHEGLAM99% - FeiCuiYun1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -14.5% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Aug, Oct · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sheglam-eyebrow/trend)
## **Top sheglam eyebrow search terms**
- **sheglam eyebrow**40K/yr-15.1%3.0% conv. - **sheglam brow**11K/yr+16.2%3.1% conv. - **she glam eyebrow**7K/yr-10.8%2.8% conv. - **sheglam cejas**3K/yr-25.7%1.3% conv. - **sheglam brow fection**4K/yr-39.5%3.8% conv. - **she glam brow fection**1K/yr-10.3%2.1% conv. - **sheglam para cejas**1K/yr-36.0%0.4% conv. - **sheglam eyebrow brush**1K/yr-65.4%3.3% conv. - **brush and dip eyebrow**2K/yr-40.4%0.6% conv. - **brow sheglam**535/yr+12.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sheglam-eyebrow/search-terms)
## **Top sheglam eyebrow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHEGLAM Brow-Fection Angled Brush & Dip Upgraded Microblading Eyebrow Pen Long Lasting Waterproof Easy To Color-Taupe**SHEGLAM**$6.81**3.7★2,107 rev](https://www.amazon.com/dp/B0DNZ8Q1RR) [2**SHEGLAM Brow-Fection Angled Brush & Dip Upgraded Microblading Eyebrow Pen Long Lasting Waterproof Easy To Color-Truffle**SHEGLAM**$6.77**3.7★2,107 rev](https://www.amazon.com/dp/B0DNZ91C57) [3**SHEGLAM Dual-Sided Eyebrow Pencils Cream Waterproof Long Lasting Eye brow Pen Makeup - Chocolate**SHEGLAM**$5.81**4.5★931 rev](https://www.amazon.com/dp/B09XXYR29J) [4**SHEGLAM Tint Lock Tattoo Peel Off Brow Gel- Ebony**SHEGLAM**$7.97**4.1★134 rev](https://www.amazon.com/dp/B0GFLQ3K9M) [5**SHEGLAM Brow-Fection Angled Brush & Dip Upgraded Microblading Eyebrow Pen Long Lasting Waterproof Easy To Color-Chocolate**SHEGLAM**$6.80**3.7★2,107 rev](https://www.amazon.com/dp/B0DNZ6TJ65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEGLAM Brow-Fection Micro-Stroke Liquid Eyebrow Pen Long Lasting Waterproof Easy To Color-08 Chocolate**SHEGLAM**$7.84**17 rev4mo ago](https://www.amazon.com/dp/B0GQ3QFL4D) [**SHEGLAM Tint Lock Tattoo Peel Off Brow Gel- Ebony**SHEGLAM**$7.97**134 rev6mo ago](https://www.amazon.com/dp/B0GFLQ3K9M) [**SHEGLAM Tint Lock Tattoo Peel off Brow Gel - Taupe Eyebrow Color**SHEGLAM**$7.98**134 rev6mo ago](https://www.amazon.com/dp/B0GFM6Q1JQ) [**SHEGLAM Tint Lock Tattoo Peel off Brow Gel - Espresso**SHEGLAM**$7.93**134 rev6mo ago](https://www.amazon.com/dp/B0GFLV38D8) [**SHEGLAM Brow Breakdown Brow Gel**SHEGLAM**$7.82**14 rev6mo ago](https://www.amazon.com/dp/B0GF844Q64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHEGLAM Brow-Fection Micro-Stroke Liquid Eyebrow Pen Long Lasting Waterproof Easy To Color-08 Chocolate**SHEGLAM**$7.84**3.9★**▲ 510%**](https://www.amazon.com/dp/B0GQ3QFL4D) [**SHEGLAM Brow Breakdown Brow Gel**SHEGLAM**$7.82**4.1★**▲ 491%**](https://www.amazon.com/dp/B0GF844Q64) [**SHEGLAM Tint Lock Tattoo Peel off Brow Gel - Espresso**SHEGLAM**$7.93**4.1★**▲ 440%**](https://www.amazon.com/dp/B0GFLV38D8) [**SHEGLAM HAIR Ebony 2-in-1 Volume Boost Multi-Use Hairline Pen Waterproof & Long-Lasting 0.1mm Fine Line Multi-Use as Eyeliner Hairline Filler Brow Filler Bottom Lashes Liner**SHEGLAM**$8.57**3.8★**▲ 361%**](https://www.amazon.com/dp/B0GLG2ZXC3) [**SHEGLAM HAIR Dark Brown 2-in-1 Volume Boost Multi-Use Hairline Pen Waterproof & Long-Lasting 0.1mm Fine Line Multi-Use as Eyeliner Hairline Filler Brow Filler Bottom Lashes Liner**SHEGLAM**$8.54**3.8★**▲ 274%**](https://www.amazon.com/dp/B0GLG5J24X)
**~~View all trending →~~**
## **What buyers say about sheglam eyebrow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Color is perfect”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**8%
*“It's affordable”*
**Ease Of Application**7%
*“It applies beautifully”*
**Ease Of Use**7%
*“Easy to use”*
**Smudge Resistance**4%
*“which helps avoid staining in the wrong spots”*
**Shape/Style**3%
*“It also felt easier to control the shape once I did that”*
**Durability**3%
*“this will last for days”*
**Brush Quality**3%
*“love the brush”*
**Eyelash Quality**3%
*“Makes my eye brow look alive”*
### **What buyers complain about **
**Moist/Dry**14%
*“dried up”*
**Color**12%
*“Inaccurate color”*
**Functionality-Overall**9%
*“nothing works as promised”*
**Durability**8%
*“it breaks easily”*
**Quality-Overall**6%
*“Given the lack of quality control”*
**Ease Of Application**6%
*“Hard to apply”*
**Value For Money**4%
*“Not really worth the price”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Adhesion/Stickiness**3%
*“It doesn't stick”*
**Thickness**2%
*“Both of the brushes are much too thin to cover any larger areas”*
### **Top return reasons **
**Color**33%
**Functionality-Overall**15%
**Moist/Dry**15%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**3%
**Ease Of Application**2%
**Adhesion/Stickiness**2%
**Dispensing Mechanism**2%
**Size-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is sheglam eyebrow profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the sheglam eyebrow niche?**
- 2 brands and 4 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sheglam eyebrow?**
- Top complaints mined from reviews: Moist/Dry, Color, Functionality-Overall. The return rate is 1.9%.
- **When does demand for sheglam eyebrow peak?**
- Demand peaks in Jun–Aug–Oct; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the sheglam eyebrow niche?**
- Listings span $5.77–$8.57; the average listing price is $7.14 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.
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