---
title: "Sheer Nail Polish — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sheer-nail-polish"
last_updated: "2026-08-10T21:23:48.980Z"
locale: en
meta:
description: "Niche score 53/100 · $122K/yr market · 412K searches/yr. A deep review moat (11,420 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $122K/yr market · 412K searches/yr. A deep review moat (11,420 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sheer Nail Polish — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **sheer nail polish**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (11,420 avg reviews) keeps it on the watch list.
Market size 28Growth 41Conversion 38Competition 85Returns 96Price range 24Avg price 30Brand share 64Review moat 21Quality gap 68
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.62**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$122K**
$122K/yr · 412K searches
**Price range**
**Bad****$3.32–$18.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****11,419.96**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, sheer nail polish is a $122K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sheer nail polish market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$120K–$144K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**27%**
- essie24% - OPI15% - GELLEN11% - Sally Hansen10% - GAOY8% - modelones6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sheer-nail-polish/trend)
## **Top sheer nail polish search terms**
- **sheer nail polish**90K/yr+21.6%1.5% conv. - **sheer pink nail polish**64K/yr+28.0%2.6% conv. - **soap nails polish**50K/yr-22.1%2.1% conv. - **translucent nail polish**27K/yr+32.0%1.5% conv. - **soap nails**32K/yr-26.6%1.3% conv. - **natural color nail polish**18K/yr+17.4%2.9% conv. - **essie sugar daddy nail polish**16K/yr+11.0%9.6% conv. - **translucent pink nail polish**13K/yr+38.2%2.3% conv. - **natural pink nail polish**13K/yr+11.8%3.0% conv. - **natural nail polish color**11K/yr+43.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sheer-nail-polish/search-terms)
## **Top sheer nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essie Nail Polish Glossy Shine Sheer Pink Sugar Daddy 0.46 Ounce**essie**$8.46**4.5★11,057 rev](https://www.amazon.com/dp/B004FGAX52) [2**OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$10.66**4.5★42,388 rev](https://www.amazon.com/dp/B000NG889Q) [3**Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Sheer | 536 My Sheer | Light Pink Nail Color**Sally Hansen**$7.20**4.4★19,424 rev](https://www.amazon.com/dp/B081FCM5HS) [4**Orly French Manicure Colour | Chip-Resistant Nail Lacquer For Salon-Like Finish | Long-Lasting & Fade Resistant | Quick Dry Formula (Rose-Colored Glasses 18ML)**Orly**$6.32**4.6★3,032 rev](https://www.amazon.com/dp/B0019RJG3U) [5**GELLEN Clear Nail Polish Base Coat Pink Tint No Lamp Needed HEMA Free**GELLEN**$7.48**4.3★1,282 rev](https://www.amazon.com/dp/B0D9V7CZTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essie Nail Art Studio Glass Nails Translucent Nude Nail Polish Vegan Crystal Ball 0.46 fl oz**essie**$12.55**191 rev7mo ago](https://www.amazon.com/dp/B0FWS25RP8) [**OpenLive Base Coat Nail Polish Sheer Tinted Nude Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art**OpenLive**$5.95**188 rev10mo ago](https://www.amazon.com/dp/B0FN6YV4CH) [**AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish**AZUREBEAUTY**$7.76**4,132 rev11mo ago](https://www.amazon.com/dp/B0FMK8DP8F) [**GELLEN 4-In-1 Illuminating Nail Concealer Base Coat Nail Polish Sheer Nude Neutral Earth Tones Quick Dry Ridge Filler Strengthener | Smooth Strengthen Yellow Discolored Nails | Toxin TPO HEMA Free**GELLEN**$8.88**166 rev12mo ago](https://www.amazon.com/dp/B0F8MQFYZN) [**GELLEN 4in1 Clear Nail Polish Base Coat Sheer Tinted Milky Pink Ridge Filler Nail Strengthener & Concealer Calcium Formula Strengthens Nails Enhances Natural Look No HEMA Anti-yellowing**GELLEN**$8.50**1,282 rev12mo ago](https://www.amazon.com/dp/B0F8M3JXKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish**AZUREBEAUTY**$7.76**4.1★**▲ 226%**](https://www.amazon.com/dp/B0FMK8DP8F) [**essie Nail Art Studio Glass Nails Translucent Nude Nail Polish Vegan Crystal Ball 0.46 fl oz**essie**$12.55**4.2★**▲ 115%**](https://www.amazon.com/dp/B0FWS25RP8) [**OpenLive Base Coat Nail Polish Sheer Tinted Nude Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art**OpenLive**$5.95**4.1★**▲ 103%**](https://www.amazon.com/dp/B0FN6YV4CH) [**GELLEN 4in1 Clear Nail Polish Base Coat Sheer Tinted Milky Pink Ridge Filler Nail Strengthener & Concealer Calcium Formula Strengthens Nails Enhances Natural Look No HEMA Anti-yellowing**GELLEN**$8.50**4.3★**▲ 87%**](https://www.amazon.com/dp/B0F8M3JXKB) [**beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women**beetles Gel Polish**$9.55**4.5★**▲ 76%**](https://www.amazon.com/dp/B0BWF17Q5T)
**~~View all trending →~~**
## **What buyers say about sheer nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“stunning colors”*
**Quality-Overall**10%
*“Great variety”*
**Durability**5%
*“So far no more breakage”*
**Stitch/Finish/Polish**5%
*“Smooth finish”*
**Value For Money**4%
*“Definitely worth the price”*
**Ease Of Use**4%
*“Goes on easy”*
**Ease Of Application**3%
*“smooth application”*
**Moist/Dry**3%
*“DRY FAST”*
**Brightness/Shine/Glow**3%
*“High shine”*
**Soft Feel**3%
*“Goes on smooth”*
### **What buyers complain about **
**Color**21%
*“Bad color”*
**Durability**8%
*“Doesn't last”*
**Value For Money**6%
*“So expensive”*
**Thickness**6%
*“This arrived thick”*
**Quality-Overall**6%
*“Bad quality”*
**Moist/Dry**6%
*“it takes forever to dry”*
**Advertised Vs Actual Product**5%
*“Not at all as pictured”*
**Functionality-Overall**4%
*“Did not work”*
**Smell**3%
*“Strong chemical odor”*
**Coverage**2%
*“Does not cover as described”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**15%
**Functionality-Overall**7%
**Smell**3%
**Quality-Overall**3%
**Moist/Dry**2%
**Leak-Proof**2%
**Thickness**2%
**Paint Quality**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is sheer nail polish profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 53 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sheer nail polish niche?**
- 17 brands and 130 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in sheer nail polish?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.8%.
- **When does demand for sheer nail polish peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the sheer nail polish niche?**
- Listings span $3.32–$18.74; the average listing price is $9.62 (sweet spot $15–$100). The average incumbent carries 11,420 reviews — the moat a new listing must climb.
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