---
title: "Sheer Mineral Sunscreen — $340K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sheer-mineral-sunscreen"
last_updated: "2026-08-10T12:16:13.910Z"
locale: en
meta:
description: "Niche score 45/100 · $340K/yr market · 240K searches/yr · $11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $340K/yr market · 240K searches/yr · $11.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sheer Mineral Sunscreen — $340K/yr Amazon US Niche (2026) - Flapen"
---
# **sheer mineral sunscreen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 57Conversion 95Competition 11Returns 97Price range 25Avg price 47Brand share 0Review moat 23Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+30.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$340K**
$340K/yr · 240K searches
**Avg price**
**Okay****$11.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.59–$17.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,333.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sheer mineral sunscreen is a $340K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sheer mineral sunscreen market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$351K–$468K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary59% - Neutrogena31% - CeraVe10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.8% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sheer-mineral-sunscreen/trend)
## **Top sheer mineral sunscreen search terms**
- **the ordinary sunscreen**45K/yr+39.0%4.8% conv. - **ordinary sunscreen**34K/yr+48.1%5.3% conv. - **the ordinary spf**21K/yr+21.1%5.1% conv. - **neutrogena invisible daily defense 60**23K/yr+16.9%15.4% conv. - **the ordinary sunscreen for face**19K/yr+25.5%6.2% conv. - **neutrogena invisible daily defense**16K/yr+20.3%4.3% conv. - **ordinary spf**10K/yr+31.5%5.4% conv. - **neutrogena ultra sheer face serum spf 60**13K/yr-4.1%25.3% conv. - **face sunscreen spf 30**6K/yr+105.6%4.8% conv. - **neutrogena clear face spf 30**6K/yr+61.5%27.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sheer-mineral-sunscreen/search-terms)
## **Top sheer mineral sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$51K30%$102K45%$153K60%$204K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary UV Filters SPF 45 Serum Sunscreen for Face Lightweight Hydrating Broad-Spectrum Sunscreen UVA/UVB Protection Travel Size Non-Comedogenic No White Cast 2 Fl Oz**The Ordinary**$17.77**4.6★656 rev](https://www.amazon.com/dp/B0FB5WKLRM) [2**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces**CeraVe**$13.52**4.5★3,730 rev](https://www.amazon.com/dp/B0BFJVZPDC) [3**Neutrogena Invisible Daily Defense Face Serum with Broad Spectrum Sunscreen SPF 60 SPF Face Moisturizer Hydrating Serum Water Resistant Sunscreen Oil-Free Sunscreen Fragrance Free 1.7 Fl Oz**Neutrogena**$10.99**4.5★9,478 rev](https://www.amazon.com/dp/B08HWK8F9T) [4**Neutrogena Ultra Sheer Face Sunscreen with Vitamin E and SPF 60 Sunscreen for Face with Broad Spectrum Uva/Uvb Protection Fragrance-Free Oxybenzone-Free Water-Resistant (80 minutes) 50.3 mL**Neutrogena**$12.78**4.6★10,472 rev](https://www.amazon.com/dp/B09MV3MHJD) [5**The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Lightweight Hydrator for Skin Barrier Support & Hydration Travel Size 1 Fl Oz**The Ordinary**$6.59**4.6★24,596 rev](https://www.amazon.com/dp/B0711DTHY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary UV Filters SPF 45 Serum Sunscreen for Face Lightweight Hydrating Broad-Spectrum Sunscreen UVA/UVB Protection Travel Size Non-Comedogenic No White Cast 2 Fl Oz**The Ordinary**$17.77**656 rev1y ago](https://www.amazon.com/dp/B0FB5WKLRM) [**Neutrogena Invisible Daily Defense Fragrance-Free Sunscreen Lotion Broad Spectrum SPF 60+ Oxybenzone-Free & Water-Resistant Sun & Environmental Aggressor Protection 3.0 fl. oz**Neutrogena**$11.50**1,405 rev3y ago](https://www.amazon.com/dp/B0BLS46MQL) [**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces**CeraVe**$13.52**3,730 rev3y ago](https://www.amazon.com/dp/B0BFJVZPDC) [**Neutrogena Ultra Sheer Face Sunscreen with Vitamin E and SPF 60 Sunscreen for Face with Broad Spectrum Uva/Uvb Protection Fragrance-Free Oxybenzone-Free Water-Resistant (80 minutes) 50.3 mL**Neutrogena**$12.78**10,472 rev4y ago](https://www.amazon.com/dp/B09MV3MHJD) [**Neutrogena Invisible Daily Defense Face Serum with Broad Spectrum Sunscreen SPF 60 SPF Face Moisturizer Hydrating Serum Water Resistant Sunscreen Oil-Free Sunscreen Fragrance Free 1.7 Fl Oz**Neutrogena**$10.99**9,478 rev5y ago](https://www.amazon.com/dp/B08HWK8F9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Clear Face Sunscreen for Acne-Prone Skin SPF 30 Broad Spectrum Facial Sunscreen Lotion Lightweight Non Comedogenic Fragrance- & Oxybenzone-Free Water Resistant (80 min) 3 fl. oz**Neutrogena**$8.70**4.6★**▲ 44%**](https://www.amazon.com/dp/B004D2C5FY) [**CeraVe Hydrating Sheer Sunscreen with SPF 30 for Face and Body Mineral & Chemical Sunscreen for Men & Women with Zinc Oxide Hyaluronic Acid and Ceramides Paraben-Free + Fragrance-Free 3 Ounces**CeraVe**$13.52**4.5★**▲ 26%**](https://www.amazon.com/dp/B0BFJVZPDC) [**Neutrogena Invisible Daily Defense Fragrance-Free Sunscreen Lotion Broad Spectrum SPF 60+ Oxybenzone-Free & Water-Resistant Sun & Environmental Aggressor Protection 3.0 fl. oz**Neutrogena**$11.50**4.4★**▲ 11%**](https://www.amazon.com/dp/B0BLS46MQL) [**The Ordinary UV Filters SPF 45 Serum Sunscreen for Face Lightweight Hydrating Broad-Spectrum Sunscreen UVA/UVB Protection Travel Size Non-Comedogenic No White Cast 2 Fl Oz**The Ordinary**$17.77**4.6★**— 3%**](https://www.amazon.com/dp/B0FB5WKLRM) [**Neutrogena Ultra Sheer Face Sunscreen with Vitamin E and SPF 60 Sunscreen for Face with Broad Spectrum Uva/Uvb Protection Fragrance-Free Oxybenzone-Free Water-Resistant (80 minutes) 50.3 mL**Neutrogena**$12.78**4.6★**▼ 10%**](https://www.amazon.com/dp/B09MV3MHJD)
**~~View all trending →~~**
## **What buyers say about sheer mineral sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Excellent moisturizer”*
**Quality-Overall**11%
*“Excellent Product”*
**Suitability Combination Skin**10%
*“It's great for my sensitive skin”*
**Value For Money**7%
*“Worth it”*
**Weight Light**6%
*“Its super lightweight on my face”*
**Soft Feel**6%
*“keeps my skin feeling soft”*
**Suitability Dry Skin**3%
*“Layers nicely over moisturizer when Im extra dry”*
**Absorbency**3%
*“absorbs very well”*
**Ease Of Application**3%
*“Application was easy”*
**Protection**3%
*“Great protection”*
### **What buyers complain about **
**Allergies**15%
*“neck rash from the product”*
**Moist/Dry**6%
*“no hydration at all”*
**Smell**5%
*“No scent”*
**Skin Health**5%
*“This product burns my face”*
**Color**4%
*“The color is faint peach”*
**Oily/Greasy**3%
*“Super oily”*
**Size-Overall**3%
*“way too small”*
**Sensitivity-Overall**3%
*“Burns”*
**Thickness**3%
*“Very thick cream”*
**Value For Money**3%
*“Not Worth It”*
### **Top return reasons **
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Product Condition**9%
**Motor Power**8%
**Value For Money**6%
**Oily/Greasy**6%
**Smell**6%
**Leak-Proof**5%
**Functionality-Overall**4%
**Ingredients-Overall**4%
## **Common questions**
- **Is sheer mineral sunscreen profitable to sell on Amazon United States?**
- The niche generates $340K/yr across 7 tracked products. 90-day search growth is +30.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sheer mineral sunscreen niche?**
- 3 brands and 79 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sheer mineral sunscreen?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.
- **When does demand for sheer mineral sunscreen peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the sheer mineral sunscreen niche?**
- Listings span $6.59–$17.77; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.
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