---
title: "Trend — shears - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shears/trend"
last_updated: "2026-08-06T15:39:45.013Z"
locale: en
meta:
  description: "Niche score 53/100 · $91K/yr market · 108K searches/yr · $42.60 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $91K/yr market · 108K searches/yr · $42.60 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shears - Flapen"
---

# **shears**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-6.0% this quarter) keeps it on the watch list.

Market size 23Growth 22Conversion 25Competition 87Returns 93Price range 33Avg price 95Brand share 95Review moat 24Quality gap 38

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$42.60**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.33–$267.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,964.68**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$91K**

$91K/yr · 108K searches

**Growth**

**Bad****-6.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend