---
title: "Shears — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shears"
last_updated: "2026-08-10T11:04:11.904Z"
locale: en
meta:
description: "Niche score 53/100 · $91K/yr market · 108K searches/yr · $42.60 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $91K/yr market · 108K searches/yr · $42.60 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shears — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **shears**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-6.0% this quarter) keeps it on the watch list.
Market size 23Growth 22Conversion 25Competition 87Returns 93Price range 33Avg price 95Brand share 95Review moat 24Quality gap 38
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$42.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.33–$267.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,964.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 108K searches
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, shears is a $91K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shears market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$128K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**39%**
Top 20: 85%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**56%**
- AULikY11% - ULG10% - Sirabe8% - SEIMEIKEN6% - Fcysy5% - WFOEJEJ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
7K5KPrime Day '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shears/trend)
## **Top shears search terms**
- **shear**19K/yr+7.8%0.5% conv. - **barber shears set**11K/yr+22.8%1.8% conv. - **hair cutting kit women**12K/yr-17.2%4.3% conv. - **kit de tijeras de peluqueria profesional**8K/yr-8.8%1.6% conv. - **matsui hair cutting scissors**6K/yr-6.3%0.8% conv. - **hanzo shears**8K/yr-5.8%0.4% conv. - **hair cutting kit for women**4K/yr+99.7%4.2% conv. - **juego de tijeras de peluqueria profesional**6K/yr-18.4%1.9% conv. - **barber scissors kit**7K/yr-28.0%2.6% conv. - **fresh shears**6K/yr-22.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shears/search-terms)
## **Top shears products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AULikY Hair Cutting Scissors Shears Kits 15 Pcs Professional Stainless Steel Hairdressing Shears Set Thinning Scissors for Barber/Salon/Home/Men/Women/Kids/Adults**AULikY**$13.89**4.6★3,442 rev](https://www.amazon.com/dp/B0CZDFXDPQ) [2**Katana Classic Professional 6.5 Shear Set by Tokko Shears Premium 440C Japanese Steel Regular and Thinning Scissors for Barbers and Salon Professionals**everlong**$81.29**4.5★693 rev](https://www.amazon.com/dp/B0977LTKHQ) [3**Hair Cutting Scissors ULG Professional Hair Scissors 6.5 inch Right-Hand Razor Edge Barber Shears Salon Hair Cutting Shears Made of Japanese Stainless Steel Hand Sharpened Blue**ULG**$10.83**4.6★29,504 rev](https://www.amazon.com/dp/B071CWXLY5) [4**Hair Cutting Scissors Thinning Shears Kit ULG Professional Barber Hairdressing Texturizing Salon Razor Edge Scissor Japanese Stainless Steel 6.5 inch**ULG**$20.56**4.6★7,261 rev](https://www.amazon.com/dp/B07B3VX5DL) [5**Sirabe 10 PCS Hair Cutting Scissors Set Professional Haircut Scissors Kit with Cutting Scissors Thinning Shears Comb Cape Clips Black Hairdressing Texturizing Shears Set for Barber Salon Home**Sirabe**$16.92**4.5★17,071 rev](https://www.amazon.com/dp/B07PDKQPFF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Cutting Scissors Shears Kits Professional Haircut Scissors Set with Thinning Shears Stainless Steel Barber Scissors for Men Women Kids Salon & Home Use**EXTYQWC**$7.59**251 rev6mo ago](https://www.amazon.com/dp/B0G94KV5M1) [**Hair Cutting Scissors Professional - 6 Japanese 440C Stainless Steel Hair Cutting Shears - Haircut Scissors Convex Blade for Ultra-Sharp Smooth Cuts for Hairdressing Barbers Salon Home Stylists**SEIMEIKEN**$22.51**260 rev11mo ago](https://www.amazon.com/dp/B0FBGQ7CKX) [**13 PCS Hair Cutting Scissors Shears KitsProfessional Haircut Scissors Kit with Cutting Scissors6.5 Inches Hair Cutting Scissors Kit for Men/Women/Kids/Salon & Home**WFOEJEJ**$8.19**520 rev1y ago](https://www.amazon.com/dp/B0FBFMPGCV) [**SEIMEIKEN Hair Cutting Scissors Kit 10PCS Professional Hair Shears Set - 6.0 Inch Haircut Scissors - Hairdressing Shears Thinning Scissors for Salon & Home Use**SEIMEIKEN**$22.07**347 rev1y ago](https://www.amazon.com/dp/B0F5ZYZZND) [**Professional Hair Cutting Scissors Kit Thinning Shears High-End 440C Stainless Steel Barber scissors with Sharp Edge Blades 6.8 inch Hair Cutting Shears Right Hand Hair Scissors for Salon Home**Fcoget**$57.58**220 rev1y ago](https://www.amazon.com/dp/B0F4D4H96Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair Cutting Scissors Shears Kits Professional Haircut Scissors Set with Thinning Shears Stainless Steel Barber Scissors for Men Women Kids Salon & Home Use**EXTYQWC**$7.59**4.6★**▲ 159%**](https://www.amazon.com/dp/B0G94KV5M1) [**Hair Cutting Scissors Professional - 6 Japanese 440C Stainless Steel Hair Cutting Shears - Haircut Scissors Convex Blade for Ultra-Sharp Smooth Cuts for Hairdressing Barbers Salon Home Stylists**SEIMEIKEN**$22.51**4.6★**▲ 115%**](https://www.amazon.com/dp/B0FBGQ7CKX) [**15 pcs Hair Cutting Scissors Professional Thinning Shears for Hair Cutting Black Gold Stainless Steel Barber Scissors Lengnoyp Haircut Scissors Hair Cutting Kit for Women Men**lengnoyp**$9.15**4.3★**▲ 54%**](https://www.amazon.com/dp/B0DRFS3Y5L) [**13 PCS Hair Cutting Scissors Shears KitsProfessional Haircut Scissors Kit with Cutting Scissors6.5 Inches Hair Cutting Scissors Kit for Men/Women/Kids/Salon & Home**WFOEJEJ**$8.19**4.6★**▲ 43%**](https://www.amazon.com/dp/B0FBFMPGCV) [**Hair Cutting Scissors Set Professional Haircut Scissors Kit with Cutting Scissors Thinning Scissors for Barber/Salon/Home/Men/Women/Kids/Adults(Rainbow)**WFOEJEJ**$10.79**4.6★**▲ 43%**](https://www.amazon.com/dp/B0F47RGB83)
**~~View all trending →~~**
## **What buyers say about shears**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Amazing Quality”*
**Value For Money**20%
*“fair price”*
**Ease Of Use**9%
*“Easy to handle”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Comfort-Overall**4%
*“they are comfortable”*
**Size-Overall**4%
*“fits good in my hand”*
**Durability**3%
*“it has been surprisingly reliable”*
**Weight Light**3%
*“Super lightweight”*
**Soft Feel**2%
*“feels great in my hands”*
**Sharpness**2%
*“Super Sharp”*
### **What buyers complain about **
**Quality-Overall**20%
*“Awful quality”*
**Durability**11%
*“Fell apart”*
**Size-Overall**11%
*“A little too big”*
**Suitability Short Hair**5%
*“wont cut through thick hair for a straight cut”*
**Value For Money**4%
*“Pricey”*
**Ease Of Use**4%
*“making it a little hard to handle”*
**Weight Heavy**4%
*“Too heavy and do not function smoothly”*
**Thickness**3%
*“Thicker than I expected”*
**Product Condition**2%
*“item came used”*
**Cutting/Trimming**2%
*“Terrible, don't cut, misaligned”*
### **Top return reasons **
**Size-Overall**20%
**Quality-Overall**10%
**Weight Heavy**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Product Condition**6%
**Value For Money**5%
**Suitability Short Hair**5%
**Defective Material/Parts**5%
**Comfort-Overall**3%
## **Common questions**
- **Is shears profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 57 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the shears niche?**
- 37 brands and 56 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in shears?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.1%.
- **When does demand for shears peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shears niche?**
- Listings span $6.33–$267.02; the average listing price is $42.60 (sweet spot $15–$100). The average incumbent carries 5,965 reviews — the moat a new listing must climb.
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