---
title: "Shea Butter Bulk — $191K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shea-butter-bulk"
last_updated: "2026-08-06T02:32:37.063Z"
locale: en
meta:
description: "Niche score 57/100 · $191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shea Butter Bulk — $191K/yr Amazon US Niche (2026) - Flapen"
---
# **shea butter bulk**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 11Conversion 71Competition 81Returns 95Price range 60Avg price 95Brand share 85Review moat 24Quality gap 37
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$13.08–$154.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$191K**
$191K/yr · 74K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,979.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, shea butter bulk is a $191K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shea butter bulk market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$159K–$199K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**50%**
Top 20: 98%
**Top-5 click share**
**34%**
Top 20: 83%
**Open market**
**43%**
- SmellGood13% - Yellow Brick Road12% - Our Earth's Secrets10% - Nature's Oil7% - Plant Guru7% - 3CAYG6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -28.3% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shea-butter-bulk/trend)
## **Top shea butter bulk search terms**
- **shea butter bulk**46K/yr-26.4%5.4% conv. - **bulk shea butter**12K/yr-27.1%4.0% conv. - **shea butter raw organic bulk**8K/yr-35.3%3.6% conv. - **shea butter 5 lbs**4K/yr-26.3%5.4% conv. - **raw shea butter bulk**5K/yr-42.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shea-butter-bulk/search-terms)
## **Top shea butter bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Our Earths Secrets Ivory Raw Unrefined Shea Butter Top Grade 10 Pound**Our Earth's Secrets**$54.44**4.7★2,906 rev](https://www.amazon.com/dp/B01DJG267Q) [2**Natures Oil Shea Butter Naturally Refined for Skin Care Hair Care Soap Making Lotion Making and Cosmetic Formulation 7lbs (1 Gallon)**Nature's Oil**$64.69**4.6★142 rev](https://www.amazon.com/dp/B09SBR8B34) [3**SmellGood Purest Ivory Unrefined African RAW Real Shea Butter 5lbs**SmellGood**$28.47**4.6★6,493 rev](https://www.amazon.com/dp/B006U4905Q) [4**Yellow Brick Road 100% Raw Unrefined Shea Butter-African Grade a Ivory 1 Pound (16oz)**Yellow Brick Road**$14.56**4.7★30,683 rev](https://www.amazon.com/dp/B01C4QBXA8) [5**Plant Guru Raw African Shea Butter 5 lbs. Bulk Block 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.**Plant Guru**$44.34**4.6★4,193 rev](https://www.amazon.com/dp/B07LB54PNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kyabo Organics SHEA BUTTER 100% Pure Unrefined Raw Ivory - from the nut of the African Ghana Shea Tree (28 oz)**Kyabo Organics**$23.28**35 rev8mo ago](https://www.amazon.com/dp/B0FYJD83NV) [**HERBOGANIC Pure Raw African Shea Butter Organic White Ivory Premium 100% Natural Unrefined Ghana Skin Beauty Care Face Body Hair Scalp Non GMO (5 Lb) (Shea Butter 5 LB)**HERBOGANIC**$45.38**508 rev10mo ago](https://www.amazon.com/dp/B0FQ55SQF6) [**Nimba Foods Raw African Shea Butter Unrefined Bulk 1LB | 100% Pure for Soap Making Body Butter Skin Hair Eczema**Nimba Foods**$13.89**115 rev1y ago](https://www.amazon.com/dp/B0FHN8VVW9) [**HalalEveryDay Yellow Shea Butter from Ghana Raw Unrefined African Shea Butter for Skin & Hair 100% Pure Natural Moisturizer for Body Face & DIY Beauty 24 oz**HalalEveryDay**$23.02**157 rev1y ago](https://www.amazon.com/dp/B0F5FBS4V3) [**MGL Naturals Raw African Shea Butter Ivory 5 lb 100% Pure and Unrefined. Nourish and moisturize skin and hair. Use alone or DIY recipes. From Ghana (5 lb)**MGL Naturals**$48.44**312 rev2y ago](https://www.amazon.com/dp/B0CLCXWL4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nurifi Unrefined Shea Butter 32 oz 100% Unrefined Pure Raw & Natural African Shea Butter for Skin Hair & Body**Nurifi**$19.49**4.4★**▲ 395%**](https://www.amazon.com/dp/B0138JDC72) [**Organic Refined Shea Butter Unscented & Smooth Texture Premium Cosmetic Grade Shea Butter for Skincare Hair Care Soap Making Lotions Balms & DIY Formulations | France Net Wt: 0.8 kg / 1.7 lb**uh*Roh*Muh**$38.88**4.1★**▲ 319%**](https://www.amazon.com/dp/B08W8GJFXR) [**SAAQIN Raw Unrefined IVORY Shea Butter Grade A From Ghana 5 Lbs**HalalEveryDay**$26.22**4.4★**▲ 221%**](https://www.amazon.com/dp/B003B1BWA2) [**Our Earths Secrets Ivory Raw Unrefined Shea Butter Top Grade 10 Pound**Our Earth's Secrets**$54.44**4.7★**▲ 164%**](https://www.amazon.com/dp/B01DJG267Q) [**Natures Oil Shea Butter Naturally Refined for Skin Care Hair Care Soap Making Lotion Making and Cosmetic Formulation 7lbs (1 Gallon)**Nature's Oil**$64.69**4.6★**▲ 123%**](https://www.amazon.com/dp/B09SBR8B34)
**~~View all trending →~~**
## **What buyers say about shea butter bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Amazing quality”*
**Soft Feel**12%
*“Smooth and creamy”*
**Moist/Dry**11%
*“Very moisturizing”*
**Smell**8%
*“Strong scent”*
**Value For Money**6%
*“Great value”*
**Texture/Consistency-Overall**5%
*“Love the texture”*
**Suitability Combination Skin**4%
*“Perfect for skin and hair”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Suitability Dry Skin**3%
*“Its worked great so far for my dry skin”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**53%
*“Gross Smell”*
**Color**5%
*“Not white”*
**Ease Of Use**3%
*“I am unable to use it”*
**Value For Money**3%
*“Waste of money”*
**Texture/Consistency-Overall**2%
*“the texture is extremely off putting”*
**Advertised Vs Actual Product**2%
*“Product doesnt resemble what is described in the product description”*
**Quality-Overall**2%
*“Im very disappointed with the quality of this shea butter”*
**Thickness**2%
*“yet soft shea butter. slightly thicker than gritty lard”*
**Hard Feel**2%
*“Not smooth at all”*
**Oily/Greasy**2%
*“It is very greasy”*
### **Top return reasons **
**Smell**62%
**Advertised Vs Actual Product**6%
**Color**5%
**Texture/Consistency-Overall**4%
**Value For Money**2%
**Size-Overall**2%
**Defective Material/Parts**2%
**Leak-Proof**2%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is shea butter bulk profitable to sell on Amazon United States?**
- The niche generates $191K/yr across 40 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the shea butter bulk niche?**
- 23 brands and 30 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in shea butter bulk?**
- Top complaints mined from reviews: Smell, Color, Ease Of Use. The return rate is 1.0%.
- **When does demand for shea butter bulk peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the shea butter bulk niche?**
- Listings span $13.08–$154.74; the average listing price is $39.71 (sweet spot $15–$100). The average incumbent carries 5,980 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)