---
title: "Trend — shaving stick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-stick/trend"
last_updated: "2026-08-07T06:43:11.676Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.3M/yr market · 849K searches/yr · $9.56 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.3M/yr market · 849K searches/yr · $9.56 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — shaving stick - Flapen"
---

# **shaving stick**

**Launch it**

A $1.3M/yr market growing +7.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 84Growth 35Conversion 98Competition 60Returns 99Price range 20Avg price 30Brand share 29Review moat 22Quality gap 27

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.3M**

$1.3M/yr · 849K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.56**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,785.19**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$2.93–$17.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend