---
title: "Shaving Stick — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-stick"
last_updated: "2026-08-10T12:07:58.080Z"
locale: en
meta:
description: "Niche score 56/100 · $1.3M/yr market · 849K searches/yr · $9.56 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.3M/yr market · 849K searches/yr · $9.56 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Shaving Stick — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **shaving stick**
**Launch it**
A $1.3M/yr market growing +7.8% this quarter with returns at 0.2% — clears our launch bar.
Market size 84Growth 35Conversion 98Competition 60Returns 99Price range 20Avg price 30Brand share 29Review moat 22Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 849K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.56**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,785.19**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.93–$17.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, shaving stick is a $1.3M/yr Amazon United States market (849K searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving stick market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**147**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**8%**
- Clubman40% - BIC31% - Classic Samurai7% - Pacific Shaving Company5% - Royal Shave5% - BARBERUPP4% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — +7.8% search growth over the last 90 days.
20K15KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shaving-stick/trend)
## **Top shaving stick search terms**
- **styptic pencil**159K/yr+15.9%14.8% conv. - **bic razors**152K/yr+17.9%11.5% conv. - **styptic pencil for men**113K/yr+1.2%21.2% conv. - **bic razors for men**138K/yr-21.0%8.4% conv. - **styptic pencil for shaving cuts**50K/yr+57.4%20.4% conv. - **bic razor**33K/yr+4.7%7.6% conv. - **styptic stick to stop bleeding**23K/yr+9.2%12.3% conv. - **shaving stick**26K/yr+9.1%5.3% conv. - **nick stick**21K/yr+4.6%13.2% conv. - **bic disposable razors for men**20K/yr+1.0%6.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shaving-stick/search-terms)
## **Top shaving stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$135K20%$269K30%$404K40%$538K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clubman Jumbo Styptic Pencil Treat and Seal Shaving Cuts Instantly Anti-hemorrhaging Stick First Aid Device White 1 oz**Clubman**$4.06**4.7★7,934 rev](https://www.amazon.com/dp/B00GCSLV70) [2**Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack**Classic Samurai**$12.21**4.6★211 rev](https://www.amazon.com/dp/B0B54B3SHF) [3**Clubman Pinaud Styptic Pencil Travel Size .33 oz (Pack of 3)**Clubman**$8.11**4.8★10,557 rev](https://www.amazon.com/dp/B00EOAKLFQ) [4**Pacific Shaving Company Nick Stick - A Shave Essential - Puts Nicks in Their Place - Liquid Roll-On Applicator Dries Clear - With Vitamin E & Aloe Vera (0.25 Oz 2 Pack)**Pacific Shaving Company**$17.74**4.5★2,288 rev](https://www.amazon.com/dp/B00NGU2YYG) [5**ROYAL SHAVE Alum Styptic Pen - Styptic Alum Stick for Post Shaving Irritation & Heals Accidental Cuts (0.35 oz) (1 PACK)**Royal Shave**$9.07**4.2★558 rev](https://www.amazon.com/dp/B00LU4VZKE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$17.96**14,839 rev1y ago](https://www.amazon.com/dp/B0DQYQGYQX) [**BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges**BIC**$17.05**14,839 rev2y ago](https://www.amazon.com/dp/B0CP9TY3JW) [**BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack**BIC**$12.81**1,085 rev3y ago](https://www.amazon.com/dp/B0BTMQ4CD3) [**Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack**Classic Samurai**$12.21**211 rev4y ago](https://www.amazon.com/dp/B0B54B3SHF) [**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men**BIC**$12.02**14,839 rev4y ago](https://www.amazon.com/dp/B09NWKQGJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nick Relief Styptic Pencil Twin Pack**Nick Relief**$6.28**4.7★**▲ 58%**](https://www.amazon.com/dp/B00NFU7PA0) [**BARBERUPP Styptic Stick Shave Accessories (Green Stix 3 Pack) Stops Bleeding For Razor Nicks For Men & Women - Sanitary and Great For Barbers or Personal**BARBERUPP**$9.98**4.4★**▲ 57%**](https://www.amazon.com/dp/B00QIZVTN8) [**BIC Sensitive Mens Disposable 1-Blade Razors Smooth Shave for Dorm and Daily Grooming 52-Pack**BIC**$12.81**4.4★**▲ 45%**](https://www.amazon.com/dp/B0BTMQ4CD3) [**Clubman Styptic Pencil Jumbo (3 Pack)**Clubman**$9.04**4.8★**▲ 43%**](https://www.amazon.com/dp/B000RIZ8U2) [**Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack**Classic Samurai**$12.21**4.6★**▲ 40%**](https://www.amazon.com/dp/B0B54B3SHF)
**~~View all trending →~~**
## **What buyers say about shaving stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Great deal”*
**Quality-Overall**15%
*“Recommended Brand”*
**Advertised Vs Actual Product**14%
*“As described”*
**Efficiency**8%
*“It works quickly”*
**Ease Of Use**6%
*“Easy to use”*
**Soft Feel**4%
*“nice smoothness go on”*
**Durability**3%
*“reliable for everyday use”*
**Cutting/Trimming**3%
*“Simple shave”*
**Size-Overall**2%
*“Love these, big size, effective, and certainly work's”*
**Functionality-Overall**1%
*“DOES THE JOB CORRECTLY”*
### **What buyers complain about **
**Quality-Overall**17%
*“is lower quality”*
**Value For Money**11%
*“Not worth the price”*
**Durability**7%
*“they dont last”*
**Functionality-Overall**7%
*“Not effective”*
**Allergies**6%
*“irritated my skin so bad”*
**Advertised Vs Actual Product**4%
*“Image does not match shipped product”*
**Size-Overall**4%
*“Slightly smaller in size of a Crayola crayon”*
**Hard Feel**3%
*“Rough”*
**Sensitivity-Overall**3%
*“Expect a slight burning sensation”*
**Skin Health**3%
*“Burned my skin”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Size-Overall**13%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Sensitivity-Overall**5%
**Color**5%
**Quality-Overall**5%
**Value For Money**4%
**Damage/Burn Hair**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is shaving stick profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 26 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Launch it (56/100).
- **How competitive is the shaving stick niche?**
- 10 brands and 147 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in shaving stick?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.2%.
- **What does it cost to enter the shaving stick niche?**
- Listings span $2.93–$17.96; the average listing price is $9.56 (sweet spot $15–$100). The average incumbent carries 8,785 reviews — the moat a new listing must climb.
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