---
title: "Trend — shaving soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-soap/trend"
last_updated: "2026-08-10T16:15:26.745Z"
locale: en
meta:
  description: "Niche score 58/100 · $941K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $941K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shaving soap - Flapen"
---

# **shaving soap**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 21Conversion 80Competition 63Returns 98Price range 53Avg price 57Brand share 59Review moat 25Quality gap 33

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$941K**

$941K/yr · 881K searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.84**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.43–$26.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,749.19**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

## Trend