---
title: "Search terms — shaving cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-cream/search-terms"
last_updated: "2026-08-10T17:48:22.349Z"
locale: en
meta:
  description: "Niche score 62/100 · $13.6M/yr market · 7.4M searches/yr · $10.37 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $13.6M/yr market · 7.4M searches/yr · $10.37 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — shaving cream - Flapen"
---

# **shaving cream**

**Launch it**

A $13.6M/yr market growing +12.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 40Conversion 99Competition 59Returns 99Price range 55Avg price 36Brand share 49Review moat 22Quality gap 21

**Market size**

**Incredible****$13.6M**

$13.6M/yr · 7.4M searches

**Conversion**

**Incredible****17.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$1.64–$31.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+12.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****10,305.61**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms