---
title: "Shaving Cream — $13.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-cream"
last_updated: "2026-08-06T19:43:02.443Z"
locale: en
meta:
description: "Niche score 62/100 · $13.6M/yr market · 7.4M searches/yr · $10.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $13.6M/yr market · 7.4M searches/yr · $10.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Shaving Cream — $13.6M/yr Amazon US Niche (2026) - Flapen"
---
# **shaving cream**
**Launch it**
A $13.6M/yr market growing +12.1% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 40Conversion 99Competition 59Returns 99Price range 55Avg price 36Brand share 49Review moat 22Quality gap 21
**Market size**
**Incredible****$13.6M**
$13.6M/yr · 7.4M searches
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.64–$31.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,305.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, shaving cream is a $13.6M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 75% of demand. Verdict: Launch it — 62/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving cream market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$10.4M–$10.4M**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**296**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**19%**
- Gillette42% - Edge14% - Cremo8% - Aveeno6% - NIVEA MEN6% - Gillette Venus5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
200K150KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shaving-cream/trend)
## **Top shaving cream search terms**
- **shaving cream**3.2M/yr+15.5%14.4% conv. - **shaving cream mens**1.1M/yr+2.0%16.9% conv. - **shaving gel**407K/yr+8.1%12.1% conv. - **shave cream**382K/yr+18.5%8.5% conv. - **shave gel**300K/yr+15.4%12.1% conv. - **mens shaving cream**317K/yr+4.5%10.9% conv. - **edge shaving gel**223K/yr+6.5%19.9% conv. - **gillette shaving cream**162K/yr+34.4%17.7% conv. - **shaving cream sensitive skin**174K/yr+15.1%14.1% conv. - **shave cream for men**183K/yr+6.5%10.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shaving-cream/search-terms)
## **Top shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$544K8%$1.1M12%$1.6M16%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**4.8★8,051 rev](https://www.amazon.com/dp/B0DQ7HCRZ3) [2**Edge Shaving Gel for Men 9.5oz 2 Pack Mens Shave Gel with Aloe Mens Shaving Cream Sensitive Skin Shave Gel - Moisturizes Protects and Soothes**Edge**$9.54**4.7★5,604 rev](https://www.amazon.com/dp/B0D63QCRGL) [3**Gillette Series 3X Action Shave Gel Sensitive Twin Pack 7 Oz (Pack of 2)**Gillette**$6.69**4.8★29,502 rev](https://www.amazon.com/dp/B00NERPNYE) [4**Cremo Sensitive Shave Cream Astonishingly Superior Ultra-Slick Shaving Cream for Men Fights Nicks Cuts and Razor Burn 6 Fl Oz**Cremo**$7.86**4.5★24,522 rev](https://www.amazon.com/dp/B0BP4Q5PQ1) [5**Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz**Aveeno**$4.29**4.7★26,424 rev](https://www.amazon.com/dp/B0000536EY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**8,051 rev1y ago](https://www.amazon.com/dp/B0DQ7HCRZ3) [**Gillette Foamy Sensitive Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave sensitive skin shaving cream 14.9oz**Gillette**$3.65**6,571 rev1y ago](https://www.amazon.com/dp/B0DQ7LLC4D) [**Edge Shaving Gel for Men 9.5oz 2 Pack Mens Shave Gel with Aloe Mens Shaving Cream Sensitive Skin Shave Gel - Moisturizes Protects and Soothes**Edge**$9.54**5,604 rev2y ago](https://www.amazon.com/dp/B0D63QCRGL) [**eos Shea Butter Shave Cream - Vanilla Bliss 24H Moisture Hydration 7 fl oz (Pack of 2)**eos**$8.52**4,210 rev2y ago](https://www.amazon.com/dp/B0CQ8Q4JRB) [**Harrys Shaving Cream for Men with Aloe and Eucalyptus - (2 Pack) 6 oz - Conditions Skin and Softens Facial Hair for Shaving - Safe for Sensitive Skin**Harry's**$14.59**4,701 rev2y ago](https://www.amazon.com/dp/B0CQ43SLMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbasol Sensitive Skin Thick and Rich Shaving Cream 10 Ounce Pack of 2**Flywrun**$8.47**4.7★**▲ 146%**](https://www.amazon.com/dp/B010U29CA6) [**Gillette Foamy Sensitive Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave sensitive skin shaving cream 14.9oz**Gillette**$3.65**4.8★**▲ 99%**](https://www.amazon.com/dp/B0DQ7LLC4D) [**Gillette Foamy Shaving Cream Sensitive Skin 11 Ounce (Pack of 12)**Gillette**$23.07**4.8★**▲ 91%**](https://www.amazon.com/dp/B001E5E9RK) [**Gillette Series 3X Action Shave Gel Moisturizing Twin Pack (7 Ounce Each)**Gillette**$7.04**4.7★**▲ 57%**](https://www.amazon.com/dp/B00N2J0DN0) [**Gillette Satin Care Ultra Sensitive Shave Gel for Women Pack of 2 7oz Each Frangrance Free**Gillette Venus**$6.71**4.8★**▲ 39%**](https://www.amazon.com/dp/B01ALAVIK4)
**~~View all trending →~~**
## **What buyers say about shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“fresh scent”*
**Soft Feel**15%
*“Smooth Shave”*
**Value For Money**14%
*“Great deal”*
**Quality-Overall**13%
*“The quality and price has been consistent”*
**Moist/Dry**4%
*“This is moisturizing”*
**Advertised Vs Actual Product**4%
*“Does what its suppose to”*
**Efficiency**3%
*“It works well”*
**Lather**3%
*“Good lather”*
**Suitability Combination Skin**2%
*“Excellent For the skin”*
**Allergies**2%
*“No irritation”*
### **What buyers complain about **
**Smell**12%
*“Smell not good”*
**Dispensing Mechanism**5%
*“Defective dispenser”*
**Thickness**5%
*“Too thick”*
**Lather**4%
*“No lather”*
**Size-Overall**4%
*“the cans were smaller”*
**Value For Money**4%
*“Overpriced”*
**Allergies**4%
*“cause a rash”*
**Ease Of Use**3%
*“Hard to open”*
**Leak-Proof**3%
*“leaking when I received it”*
**Quality-Overall**3%
*“Low quality product”*
### **Top return reasons **
**Motor Power**20%
**Smell**14%
**Advertised Vs Actual Product**11%
**Leak-Proof**9%
**Size-Overall**9%
**Functionality-Overall**6%
**Lather**3%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is shaving cream profitable to sell on Amazon United States?**
- The niche generates $13.6M/yr across 31 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Launch it (62/100).
- **How competitive is the shaving cream niche?**
- 15 brands and 296 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in shaving cream?**
- Top complaints mined from reviews: Smell, Dispensing Mechanism, Thickness. The return rate is 0.1%.
- **When does demand for shaving cream peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the shaving cream niche?**
- Listings span $1.64–$31.52; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 10,306 reviews — the moat a new listing must climb.
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