---
title: "Trend — shaving cream for women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-cream-for-women/trend"
last_updated: "2026-08-06T21:23:54.540Z"
locale: en
meta:
  description: "Niche score 53/100 · $3.9M/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($4.29–$16.88) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $3.9M/yr market · 2.3M searches/yr. Prices mostly outside the sweet spot ($4.29–$16.88) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shaving cream for women - Flapen"
---

# **shaving cream for women**

**Worth a look**

Shows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($4.29–$16.88) keeps it on the watch list.

Market size 97Growth 43Conversion 99Competition 37Returns 99Price range 15Avg price 27Brand share 16Review moat 23Quality gap 21

**Conversion**

**Incredible****18.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 2.3M searches

**Growth**

**Okay****+14.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.21**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,009.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$4.29–$16.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend