---
title: "Shaving Cream Bulk — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-cream-bulk"
last_updated: "2026-08-10T17:34:48.090Z"
locale: en
meta:
description: "Niche score 45/100 · $137K/yr market · 68K searches/yr · $22.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $137K/yr market · 68K searches/yr · $22.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shaving Cream Bulk — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **shaving cream bulk**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 65Conversion 83Competition 8Returns 100Price range 59Avg price 93Brand share 5Review moat 25Quality gap 15
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+43.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$3.73–$31.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$137K**
$137K/yr · 68K searches
**Review moat**
**Bad****4,598.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shaving cream bulk is a $137K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving cream bulk market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$134K–$179K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Gillette47% - Barbasol27% - McKesson19% - NISGUR2% - NIVEA MEN2% - Skintimate2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shaving-cream-bulk/trend)
## **Top shaving cream bulk search terms**
- **shaving cream bulk**45K/yr+57.4%7.1% conv. - **bulk shaving cream**13K/yr+24.6%5.0% conv. - **shaving cream pack**5K/yr+1.1%3.9% conv. - **shaving cream bulk cheap**4K/yr+23.7%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shaving-cream-bulk/search-terms)
## **Top shaving cream bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Foamy Shaving Cream Sensitive Skin 11 Ounce (Pack of 12)**Gillette**$23.07**4.8★6,571 rev](https://www.amazon.com/dp/B001E5E9RK) [2**Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)**Barbasol**$29.26**4.8★377 rev](https://www.amazon.com/dp/B0G2MV57Y2) [3**McKesson Foamy Shaving Cream Bulk Foam Lavender Scented for Men and Women 11 oz 12 Count**McKesson**$27.29**4.6★153 rev](https://www.amazon.com/dp/B00ZQDV3YI) [4**Gillette Foamy Regular Shaving Cream Pack of 12 11 oz each**Gillette**$31.52**4.8★8,051 rev](https://www.amazon.com/dp/B001E5E9RA) [5**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**4.8★8,051 rev](https://www.amazon.com/dp/B0DQ7HCRZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)**Barbasol**$29.26**377 rev7mo ago](https://www.amazon.com/dp/B0G2MV57Y2) [**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**8,051 rev1y ago](https://www.amazon.com/dp/B0DQ7HCRZ3) [**NISGUR Travel Size Disposable Shaving Cream Bulk Pack of 144 Tubes 10ml/0.34fl.oz Each Individually Wrapped Hotel Toiletries and Amenities**NISGUR**$29.12**5 rev1y ago](https://www.amazon.com/dp/B0DBVTZ4TF) [**Skintimate Shaving Cream for Women Womens Shaving Cream Shaving Foam Womens Shave Gel Pack of 3 7oz each**Skintimate**$9.64**11,802 rev6y ago](https://www.amazon.com/dp/B0828J17PM) [**McKesson Foamy Shaving Cream Bulk Foam Lavender Scented for Men and Women 11 oz 12 Count**McKesson**$27.29**153 rev11y ago](https://www.amazon.com/dp/B00ZQDV3YI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbasol Original Thick & Rich Shaving Cream | Shaving Foam for All Skin Types Thick Instant Lather Protects Skin Non-Greasy USA Made Fresh Scent 10 OZ (Bulk Pack of 12)**Barbasol**$29.26**4.8★**▲ 117%**](https://www.amazon.com/dp/B0G2MV57Y2) [**Gillette Foamy Shaving Cream Sensitive Skin 11 Ounce (Pack of 12)**Gillette**$23.07**4.8★**▲ 50%**](https://www.amazon.com/dp/B001E5E9RK) [**NISGUR Travel Size Disposable Shaving Cream Bulk Pack of 144 Tubes 10ml/0.34fl.oz Each Individually Wrapped Hotel Toiletries and Amenities**NISGUR**$29.12**4.8★**▲ 38%**](https://www.amazon.com/dp/B0DBVTZ4TF) [**Gillette Foamy Classic Shave Foam for Men Protection Against Shaving Irritation Quick and Smooth Shave shaving cream 14.9 Oz**Gillette**$3.73**4.8★**— 6%**](https://www.amazon.com/dp/B0DQ7HCRZ3) [**McKesson Foamy Shaving Cream Bulk Foam Lavender Scented for Men and Women 11 oz 12 Count**McKesson**$27.29**4.6★**▼ 12%**](https://www.amazon.com/dp/B00ZQDV3YI)
**~~View all trending →~~**
## **What buyers say about shaving cream bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Very fair price”*
**Smell**13%
*“Also use around the toilet bowl to keep clean and odor free”*
**Quality-Overall**10%
*“Decent stuff”*
**Advertised Vs Actual Product**7%
*“Just what I need”*
**Soft Feel**6%
*“Goes on smooth”*
**Size-Overall**4%
*“The right size”*
**Thickness**2%
*“Goes on thick”*
**Ease Of Use**2%
*“Simple, yet effective”*
**Cleansing**2%
*“Rinses clean off body”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Advertised Vs Actual Product**12%
*“The picture does not match what was sent”*
**Dispensing Mechanism**10%
*“When can was about half full I started having problems with dispensing shaving cream”*
**Smell**9%
*“Dont like the smell”*
**Size-Overall**8%
*“These are really big cans”*
**Ease Of Use**8%
*“This product is to difficult to use”*
**Durability**6%
*“it lasted for more than ages in months heaping months”*
**Functionality-Overall**4%
*“You can push down hard on the top NOTHING comes out”*
**Defective Material/Parts**4%
*“One of the three does not work”*
**Stiffness**4%
*“It is very stiff foam”*
**Adhesion/Stickiness**4%
*“Not sticky clean shave”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is shaving cream bulk profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the shaving cream bulk niche?**
- 6 brands and 15 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in shaving cream bulk?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Dispensing Mechanism, Smell. The return rate is 0.0%.
- **When does demand for shaving cream bulk peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the shaving cream bulk niche?**
- Listings span $3.73–$31.52; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 4,599 reviews — the moat a new listing must climb.
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