---
title: "Products — shaving brush - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-brush/products"
last_updated: "2026-08-10T17:41:24.141Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.4M/yr market · 1.0M searches/yr · $16.53 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.4M/yr market · 1.0M searches/yr · $16.53 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — shaving brush - Flapen"
---

# **shaving brush**

**Launch it**

A $1.4M/yr market growing +0.2% this quarter with returns at 0.8% — clears our launch bar.

Market size 84Growth 25Conversion 80Competition 55Returns 96Price range 67Avg price 79Brand share 69Review moat 34Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.0M searches

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.53**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.11–$34.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,094.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products