---
title: "Shaving Blade — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shaving-blade"
last_updated: "2026-08-10T14:19:46.527Z"
locale: en
meta:
description: "Niche score 51/100 · $117K/yr market · 87K searches/yr. A deep review moat (14,760 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $117K/yr market · 87K searches/yr. A deep review moat (14,760 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shaving Blade — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **shaving blade**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (14,760 avg reviews) keeps it on the watch list.
Market size 27Growth 24Conversion 85Competition 46Returns 98Price range 73Avg price 69Brand share 67Review moat 19Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.78–$37.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 87K searches
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,760.22**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, shaving blade is a $117K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shaving blade market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$114K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**31%**
- SHAVING REVOLUTION16% - Utopia Care16% - ASTRA13% - Derby12% - FACON7% - Gillette4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shaving-blade/trend)
## **Top shaving blade search terms**
- **shaving razor blades**25K/yr+7.2%8.4% conv. - **blade for shaving**13K/yr-14.1%5.8% conv. - **blades for men**6K/yr-9.0%6.1% conv. - **navajas para rasurar**11K/yr-10.1%5.3% conv. - **razor blades shaving**7K/yr-5.3%11.2% conv. - **blade shaver**5K/yr+0.7%3.9% conv. - **cuchillas para afeitar**4K/yr+51.3%4.7% conv. - **hojas de afeitar**4K/yr+3.6%4.5% conv. - **razor blade for shaving**3K/yr+21.1%7.1% conv. - **shaving razor blade**3K/yr-14.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shaving-blade/search-terms)
## **Top shaving blade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**4.5★24,051 rev](https://www.amazon.com/dp/B07Q1JNPRH) [2**Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)**ASTRA**$9.23**4.6★55,146 rev](https://www.amazon.com/dp/B001QY8QXM) [3**Utopia Care Professional Straight Razor for Men Barber Straight Edge Razor Safety with 100 Pack Blades Black**Utopia Care**$9.54**4.4★38,686 rev](https://www.amazon.com/dp/B0747NLXSZ) [4**100 Derby Premium Single Edge Razor Blades for straight razor**Derby**$7.73**4.7★14,223 rev](https://www.amazon.com/dp/B072HJCFK6) [5**Facn Straight Razors for Men - Professional Barber Straight Edge Razor Kit with 100 Blades Classic Stainless Steel Barbero Shaver for a Smooth & Precise Shave Premium Barber Razor for Mens Shaving**FACON**$10.62**4.5★4,838 rev](https://www.amazon.com/dp/B07RM7PB8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count**Gillette**$34.23**1,072 rev9mo ago](https://www.amazon.com/dp/B0FM8QQGQG) [**KEROPY 50 Safety Razor Blades**Keropy**$9.95**274 rev1y ago](https://www.amazon.com/dp/B0F2T1N151) [**American Razor Blades by The Shave Factory - Super Sharp Double Edge Razor Blades New Value Pack (100)**the shave factory**$7.05**943 rev1y ago](https://www.amazon.com/dp/B0DNS8H4C8) [**Straight Razors For Men 100 GTEX Barber Razor Blades - 2 Professional Single Blade Razors for Men Navajas Para Barbero Straight Edge Razor Barber Beard Razor Shavette Shaving Razor Kit**GTEX**$10.27**4,021 rev2y ago](https://www.amazon.com/dp/B0D31TGG9T) [**Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers**DORCO**$9.09**2,635 rev2y ago](https://www.amazon.com/dp/B0D74KYY16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count**Gillette**$34.23**4.7★**▲ 171%**](https://www.amazon.com/dp/B0FM8QQGQG) [**Facn Straight Razors for Men - Professional Barber Straight Edge Razor Kit with 100 Blades Classic Stainless Steel Barbero Shaver for a Smooth & Precise Shave Premium Barber Razor for Mens Shaving**FACON**$10.62**4.5★**▲ 84%**](https://www.amazon.com/dp/B07RM7PB8W) [**KEROPY 50 Safety Razor Blades**Keropy**$9.95**4.6★**▲ 84%**](https://www.amazon.com/dp/B0F2T1N151) [**Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers**DORCO**$9.09**4.7★**▲ 55%**](https://www.amazon.com/dp/B0D74KYY16) [**Bambaw Double Edge Safety Razor Blades 100 Pack Platinum Swedish Stainless Steel Replacement Razor Blades Long-Lasting Performance Smooth & Precise Shave Up to 2 Years Supply**Bambaw**$17.09**4.5★**▲ 25%**](https://www.amazon.com/dp/B08NVWR655)
**~~View all trending →~~**
## **What buyers say about shaving blade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Great deal”*
**Quality-Overall**26%
*“Great quality of blades”*
**Durability**7%
*“they have been good durable blades”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Soft Feel**4%
*“Smooth and easy”*
**Ease Of Use**4%
*“I think its user-friendly”*
**Efficiency**2%
*“Does job well”*
**Comfort-Overall**2%
*“So comfortable”*
**Allergies**2%
*“No irritation”*
**Size-Overall**2%
*“Fits perfectly”*
### **What buyers complain about **
**Quality-Overall**24%
*“Cheap quality”*
**Durability**9%
*“don't Last”*
**Value For Money**9%
*“expensive”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Functionality-Overall**3%
*“Doesnt work”*
**Ease Of Use**3%
*“It is hard to open”*
**Size-Overall**3%
*“is quite small”*
**Product Condition**3%
*“looks like I received a used Item”*
**Hard Feel**2%
*“somewhat rough in comparison”*
**Design-Overall**2%
*“Bad Design”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**12%
**Functionality-Overall**10%
**Value For Money**7%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Compatibility-Overall**5%
**Product Condition**3%
**Comfort-Overall**3%
**Ease Of Use**2%
## **Common questions**
- **Is shaving blade profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the shaving blade niche?**
- 20 brands and 90 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in shaving blade?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
- **When does demand for shaving blade peak?**
- Demand peaks in Aug–Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the shaving blade niche?**
- Listings span $6.78–$37.53; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 14,760 reviews — the moat a new listing must climb.
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