---
title: "Shave Butter — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shave-butter"
last_updated: "2026-08-10T14:26:43.423Z"
locale: en
meta:
description: "Niche score 58/100 · $1.3M/yr market · 641K searches/yr · $14.95 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.3M/yr market · 641K searches/yr · $14.95 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Shave Butter — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **shave butter**
**Launch it**
A $1.3M/yr market growing +7.4% this quarter with returns at 0.4% — clears our launch bar.
Market size 83Growth 34Conversion 96Competition 43Returns 98Price range 73Avg price 75Brand share 0Review moat 31Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 641K searches
**Avg price**
**Great****$14.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.00–$39.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,421.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shave butter is a $1.3M/yr Amazon United States market (641K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shave butter market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**0%**
- Dollar Shave Club86% - Van Der Hagen10% - eos2% - Cremo2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — +7.4% search growth over the last 90 days.
15K10KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shave-butter/trend)
## **Top shave butter search terms**
- **dollar shave club**334K/yr+6.1%10.3% conv. - **shave butter**124K/yr+5.8%12.1% conv. - **dollar shave club shave butter**37K/yr+18.4%27.0% conv. - **dollar shave club razor**25K/yr+41.1%12.0% conv. - **shave butter for men**41K/yr-1.6%16.1% conv. - **shaving butter**24K/yr+1.9%8.6% conv. - **dollar shave**10K/yr+20.0%10.1% conv. - **dsc**10K/yr-2.0%2.9% conv. - **shaving butter for men**9K/yr+0.1%8.8% conv. - **dollar shave club shave cream**7K/yr-39.7%21.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shave-butter/search-terms)
## **Top shave butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$129K20%$257K30%$386K40%$515K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dollar Shave Club | Shave Butter 6 ounce (2 Pack) | Translucent Shaving Cream for Sensitive Skin**Dollar Shave Club**$12.51**4.6★4,788 rev](https://www.amazon.com/dp/B09XGLVXPK) [2**Dollar Shave Club | 6 Blade Razor Refills (8 Pack) | 6 Stainless Steel Blades for a Close & Comfortable Shave**Dollar Shave Club**$16.00**4.5★6,023 rev](https://www.amazon.com/dp/B09VB9CWN9) [3**Van Der Hagen Shave Butter- Best Shave (6 oz) (Pack of 1)**Van Der Hagen**$6.00**4.4★3,652 rev](https://www.amazon.com/dp/B00OX5ZDI2) [4**Dollar Shave Club | Travel Shave Set | 4 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover**Dollar Shave Club**$13.50**4.4★5,794 rev](https://www.amazon.com/dp/B09YFLPZP6) [5**Dollar Shave Club | 4 Blade Razor Refills (8 Pack) | Swift Rinse Blades for Longer and Thicker Hair**Dollar Shave Club**$14.98**4.4★7,300 rev](https://www.amazon.com/dp/B09VBJN4N5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dollar Shave Club | for Your Face Foil Shaver | Dual-Purpose Head Shower Safe Easy to Clean | Electric Foil Shaver for Men Beard and Face Foil Shaver Electric Razor**Dollar Shave Club**$39.63**36 rev3mo ago](https://www.amazon.com/dp/B0GV191F79) [**Dollar Shave Club For Women | 1 Maroon Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving**Dollar Shave Club**$14.12**145 rev4mo ago](https://www.amazon.com/dp/B0GP6J96CH) [**Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving**Dollar Shave Club**$14.34**145 rev4mo ago](https://www.amazon.com/dp/B0GP5M3FQL) [**Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover**Dollar Shave Club**$27.26**66 rev4mo ago](https://www.amazon.com/dp/B0GP2MQGRN) [**Dollar Shave Club | Travel Shave Set | 4 Extra Close Refill Cartridges 1 Handle (Green) 1 Razor Cover**Dollar Shave Club**$13.03**262 rev9mo ago](https://www.amazon.com/dp/B0FRB5YPB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dollar Shave Club | for Your Face Foil Shaver | Dual-Purpose Head Shower Safe Easy to Clean | Electric Foil Shaver for Men Beard and Face Foil Shaver Electric Razor**Dollar Shave Club**$39.63**4.0★**▲ 305%**](https://www.amazon.com/dp/B0GV191F79) [**Dollar Shave Club For Women | 1 Maroon Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving**Dollar Shave Club**$14.12**4.3★**▲ 302%**](https://www.amazon.com/dp/B0GP6J96CH) [**Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover**Dollar Shave Club**$27.26**4.2★**▲ 301%**](https://www.amazon.com/dp/B0GP2MQGRN) [**Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving**Dollar Shave Club**$14.34**4.3★**▲ 291%**](https://www.amazon.com/dp/B0GP5M3FQL) [**Dollar Shave Club | Travel Shave Set | 4 Extra Close Refill Cartridges 1 Handle (Blue) 1 Razor Cover**Dollar Shave Club**$13.55**4.2★**▲ 240%**](https://www.amazon.com/dp/B0FRB1DN7H)
**~~View all trending →~~**
## **What buyers say about shave butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good Price”*
**Quality-Overall**16%
*“Excellent Product”*
**Soft Feel**13%
*“Buttery smooth”*
**Smell**8%
*“Light scent”*
**Ease Of Use**6%
*“easy to hold”*
**Durability**4%
*“durable”*
**Efficiency**3%
*“Good results”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Comfort-Overall**2%
*“It is very comfortable”*
**Weight Light**2%
*“It's lightweight”*
### **What buyers complain about **
**Quality-Overall**18%
*“Bad quality”*
**Smell**8%
*“Smell not good”*
**Value For Money**6%
*“Waste of money”*
**Size-Overall**5%
*“Will not fit”*
**Durability**5%
*“it doesn't last at all”*
**Functionality-Overall**5%
*“Fails at its only function”*
**Allergies**4%
*“uncomfortable rash”*
**Lather**4%
*“Did not lather”*
**Thickness**3%
*“Very thin foam”*
**Advertised Vs Actual Product**2%
*“Not the same”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**12%
**Smell**7%
**Functionality-Overall**7%
**Compatibility-Overall**6%
**Leak-Proof**5%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is shave butter profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 23 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Launch it (58/100).
- **How competitive is the shave butter niche?**
- 4 brands and 33 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shave butter?**
- Top complaints mined from reviews: Quality-Overall, Smell, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the shave butter niche?**
- Listings span $6.00–$39.63; the average listing price is $14.95 (sweet spot $15–$100). The average incumbent carries 3,422 reviews — the moat a new listing must climb.
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