---
title: "Search terms — shampoo for thinning hair and hair loss - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shampoo-for-thinning-hair-and-hair-loss/search-terms"
last_updated: "2026-08-05T20:10:24.076Z"
locale: en
meta:
  description: "Niche score 65/100 · $10.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $10.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — shampoo for thinning hair and hair loss - Flapen"
---

# **shampoo for thinning hair and hair loss**

**Worth a look**

Shows a $10.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 22Conversion 63Competition 66Returns 97Price range 76Avg price 95Brand share 48Review moat 18Quality gap 62

**Market size**

**Incredible****$10.0M**

$10.0M/yr · 6.2M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.60–$47.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,106.31**

avg incumbent reviews — the moat a new listing must climb

## Search terms