---
title: "Shampoo for Purple Colored Hair — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shampoo-for-purple-colored-hair"
last_updated: "2026-08-05T23:16:40.966Z"
locale: en
meta:
description: "Niche score 41/100 · $58K/yr market · 77K searches/yr · $38.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $58K/yr market · 77K searches/yr · $38.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shampoo for Purple Colored Hair — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **shampoo for purple colored hair**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 23Conversion 25Competition 43Returns 87Price range 93Avg price 95Brand share 0Review moat 16Quality gap 76
**Avg price**
**Incredible****$38.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.87–$68.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,111.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$58K**
$58K/yr · 77K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, shampoo for purple colored hair is a $58K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo for purple colored hair market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Celeb Luxury88% - Punky6% - KERACOLOR4% - COLORLOMO2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shampoo-for-purple-colored-hair/trend)
## **Top shampoo for purple colored hair search terms**
- **celeb luxury viral colorwash**24K/yr-23.6%2.5% conv. - **celeb luxury color depositing conditioner**7K/yr+20.5%1.1% conv. - **viral hair color shampoo**5K/yr+148.5%2.2% conv. - **celeb luxury**6K/yr+36.1%1.9% conv. - **purple shampoo for purple hair**6K/yr+9.2%2.9% conv. - **shampoo for purple colored hair**7K/yr-22.4%3.8% conv. - **purple color shampoo**3K/yr+47.9%2.6% conv. - **celeb luxury color depositing shampoo**6K/yr-55.8%2.5% conv. - **viral color depositing shampoo**5K/yr-4.5%1.3% conv. - **celeb viral colorwash shampoo**2K/yr-5.8%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shampoo-for-purple-colored-hair/search-terms)
## **Top shampoo for purple colored hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Celeb Luxury Viral Purple Colorwash Color Depositing Shampoo with Bondfix Bond Rebuilder Semi Permanent Hair Colour Glaze Vegan Hair Dye Maintains and Refreshes Bold Purple Color**Celeb Luxury**$34.62**4.3★29,719 rev](https://www.amazon.com/dp/B01J6FD696) [2**Celeb Luxury Intense Color Depositing Colorconditioner Conditioner + BondFix Bond Rebuilder Vegan Sustainably Sourced Plant-Based Semi-Permanent Viral and Gem Lites Colorconditioners**Celeb Luxury**$37.11**4.3★10,878 rev](https://www.amazon.com/dp/B074VMKRGH) [3**Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Hot Pink 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$35.09**4.3★29,719 rev](https://www.amazon.com/dp/B01J6IO124) [4**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.**Punky**$13.87**4.3★6,699 rev](https://www.amazon.com/dp/B096KZPRTD) [5**Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Extreme Red 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$35.02**4.3★29,719 rev](https://www.amazon.com/dp/B01J6JUQ5E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Purple Color Treated Hair**COLORLOMO**$21.71**276 rev2y ago](https://www.amazon.com/dp/B0D3HPVL35) [**Viral Colorwash Red for Brunettes**Celeb Luxury**$38.97**10,878 rev2y ago](https://www.amazon.com/dp/B0CD1DWMPN) [**Celeb Luxury Viral Pastel Graphite Duo Color Depositing Colorwash Shampoo & Conditioner with Bondfix Bond Rebuilder Semi Permanent Hair Colour Glaze Maintains and Refreshes Metallic Silver Color**Celeb Luxury**$68.08**53 rev3y ago](https://www.amazon.com/dp/B0BJ5VBP91) [**Celeb Luxury Viral Duo Color Depositing Colorwash Shampoo & Conditioner Set + Bondfix Bond Rebuilder Semi Permanent Hair Color Vegan Hair Dye Extreme Red**Celeb Luxury**$67.80**910 rev5y ago](https://www.amazon.com/dp/B0977QWNN8) [**Viral Purple Healthy Duo**Celeb Luxury**$67.95**910 rev5y ago](https://www.amazon.com/dp/B0977SK3YL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Celeb Luxury Viral Duo Color Depositing Colorwash Shampoo & Conditioner Set + Bondfix Bond Rebuilder Semi Permanent Hair Color Vegan Hair Dye Extreme Red**Celeb Luxury**$67.80**4.4★**▲ 209%**](https://www.amazon.com/dp/B0977QWNN8) [**Celeb Luxury Gem Lites Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Flawless Diamond 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$34.80**4.3★**▲ 160%**](https://www.amazon.com/dp/B01JQDNK80) [**Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Blue 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$35.29**4.3★**▲ 78%**](https://www.amazon.com/dp/B01J6DZU60) [**Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Pastel Light Pink 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$35.19**4.3★**▲ 66%**](https://www.amazon.com/dp/B01JPTF1ZA) [**Viral Colorwash Red for Brunettes**Celeb Luxury**$38.97**4.3★**▲ 37%**](https://www.amazon.com/dp/B0CD1DWMPN)
**~~View all trending →~~**
## **What buyers say about shampoo for purple colored hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Great Color”*
**Quality-Overall**9%
*“High quality”*
**Smell**8%
*“smell is gentle”*
**Suitability Colored Hair**5%
*“Perfect for color hair”*
**Soft Feel**5%
*“My hair feels very soft”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**4%
*“Great value”*
**Durability**3%
*“lasts a good bit of time”*
**Ease Of Application**1%
*“easiest application ever & actually works”*
**Suitability Straight Hair**1%
*“Conditions your hair”*
### **What buyers complain about **
**Color**22%
*“it faded to a really ugly color”*
**Functionality-Overall**7%
*“It doesnt work”*
**Suitability Colored Hair**7%
*“it didn't colour my hair”*
**Moist/Dry**5%
*“Dried out my hair”*
**Smell**5%
*“Unexpected scent”*
**Quality-Overall**4%
*“I mean not best”*
**Value For Money**3%
*“The price is very high”*
**Stain Resistance**3%
*“athough it stained me”*
**Size-Overall**2%
*“Tiny”*
**Suitability Short Hair**2%
*“Didnt work for dirty blonde hair”*
### **Top return reasons **
**Color**42%
**Suitability Colored Hair**21%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Suitability Short Hair**3%
**Product Condition**2%
**Moist/Dry**2%
**Damage/Burn Hair**2%
**Hair Related**1%
## **Common questions**
- **Is shampoo for purple colored hair profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 19 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the shampoo for purple colored hair niche?**
- 4 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in shampoo for purple colored hair?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.
- **When does demand for shampoo for purple colored hair peak?**
- Demand peaks in Jun–Jul–Aug–Sep–Oct–Nov; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the shampoo for purple colored hair niche?**
- Listings span $13.87–$68.08; the average listing price is $38.26 (sweet spot $15–$100). The average incumbent carries 20,111 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)