---
title: "Trend — shampoo for black men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shampoo-for-black-men/trend"
last_updated: "2026-08-08T01:05:14.645Z"
locale: en
meta:
  description: "Niche score 46/100 · $350K/yr market · 217K searches/yr · $12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $350K/yr market · 217K searches/yr · $12.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shampoo for black men - Flapen"
---

# **shampoo for black men**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 32Conversion 96Competition 24Returns 98Price range 61Avg price 55Brand share 0Review moat 23Quality gap 33

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.29–$31.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.58**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$350K**

$350K/yr · 217K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,144.94**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend