---
title: "Reviews — shampoo bar - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shampoo-bar/reviews"
last_updated: "2026-08-06T06:27:08.614Z"
locale: en
meta:
  description: "Niche score 60/100 · $2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $2.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — shampoo bar - Flapen"
---

# **shampoo bar**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 21Conversion 79Competition 58Returns 96Price range 65Avg price 70Brand share 30Review moat 22Quality gap 57

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 1.8M searches

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.41**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.49–$30.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****8,874.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

## Reviews