---
title: "Shampoo and Conditioner for Oily Hair — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/shampoo-and-conditioner-for-oily-hair"
last_updated: "2026-08-10T14:57:02.122Z"
locale: en
meta:
description: "Niche score 55/100 · $173K/yr market · 168K searches/yr · $21.07 avg price. Soft demand (-10.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $173K/yr market · 168K searches/yr · $21.07 avg price. Soft demand (-10.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shampoo and Conditioner for Oily Hair — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **shampoo and conditioner for oily hair**
**Worth a look**
Shows low returns (0.4%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Market size 35Growth 20Conversion 58Competition 69Returns 98Price range 80Avg price 90Brand share 62Review moat 22Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.98–$41.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$173K**
$173K/yr · 168K searches
**Review moat**
**Bad****10,087.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shampoo and conditioner for oily hair is a $173K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo and conditioner for oily hair market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$169K–$211K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**28%**
- L'Oreal Paris36% - MONDAY HAIRCARE12% - CeraVe9% - Aveeno6% - DEL SUR5% - PURE NATURE LUX SPA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/shampoo-and-conditioner-for-oily-hair/trend)
## **Top shampoo and conditioner for oily hair search terms**
- **shampoo and conditioner for oily hair**56K/yr-20.3%4.2% conv. - **shampoo and conditioner set for oily hair**29K/yr-13.1%5.3% conv. - **oily hair shampoo and conditioner**24K/yr-6.2%4.7% conv. - **clay shampoo**12K/yr+0.7%0.5% conv. - **shampoo and conditioner set oily hair**9K/yr-5.1%6.5% conv. - **loreal clay shampoo**7K/yr+16.2%1.7% conv. - **loreal extraordinary clay shampoo**6K/yr-23.8%2.3% conv. - **shampoo and conditioner oily hair**6K/yr-10.4%6.3% conv. - **shampoo and conditioner for greasy hair**5K/yr-7.7%5.3% conv. - **loreal elvive clay shampoo**4K/yr+63.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/shampoo-and-conditioner-for-oily-hair/search-terms)
## **Top shampoo and conditioner for oily hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Elvive Hyaluron + Pure Shampoo and Conditioner Set Clarifying Shampoo and Rehydrating Conditioner with Salicylic Acid and Hyaluronic Acid 56 Fl Oz Set**L'Oreal Paris**$20.31**4.6★1,379 rev](https://www.amazon.com/dp/B0DPLKWJDR) [2**MONDAY HAIRCARE Clarify Shampoo and Conditioner Set 12 oz for Oily Hair Made with Grapefruit Extract Coconut Oil Shea Butter Vitamin E and Pro-Vitamin B5**MONDAY HAIRCARE**$13.29**4.4★2,126 rev](https://www.amazon.com/dp/B0C3K62VXN) [3**LOreal Paris Elvive Extraordinary Clay Rebalancing Conditioner 12.6 fl; oz; (Packaging May Vary)**L'Oreal Paris**$14.42**4.6★3,301 rev](https://www.amazon.com/dp/B01LY95XU2) [4**CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz**CeraVe**$8.98**4.4★782 rev](https://www.amazon.com/dp/B0FWVCMG63) [5**Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz**Aveeno**$17.37**4.6★1,835 rev](https://www.amazon.com/dp/B09PJ4WYNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oily Hair Shampoo and Conditioner Set - Sulfate Free Moisturizing Cleanse for Oily Flaky Scalps - Fights Dandruff and Itchiness - Salon Professional Formula - For Men and Women - 16 Fl Oz (Set of 2)**PURE NATURE LUX SPA**$23.97**26,692 rev7mo ago](https://www.amazon.com/dp/B0G71TGDMG) [**DEL SUR Clarifying Shampoo and Conditioner Set for Oily Hair | 16 fl oz | with Camellia Japonica Salicylic Acid Papaya & Biotin | Scalp Oil Control for Oily Roots & Greasy Hair**DEL SUR**$23.85**44 rev7mo ago](https://www.amazon.com/dp/B0FQBX2WJ2) [**CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz**CeraVe**$8.98**782 rev9mo ago](https://www.amazon.com/dp/B0FWVCMG63) [**CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz**CeraVe**$9.01**355 rev9mo ago](https://www.amazon.com/dp/B0FWVND3JL) [**Kristin Ess Deep Clean Clarifying Shampoo and Conditioner Set for Oily & Dry Damaged Hair & Build Up - Moisturizes Smooths Detangles + Softens Hair - Sulfate Free Color + Keratin Safe - 10oz**Kristin Ess**$23.70**355 rev10mo ago](https://www.amazon.com/dp/B0FPGMG17V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oily Hair Shampoo and Conditioner Set - Sulfate Free Moisturizing Cleanse for Oily Flaky Scalps - Fights Dandruff and Itchiness - Salon Professional Formula - For Men and Women - 16 Fl Oz (Set of 2)**PURE NATURE LUX SPA**$23.97**4.5★**▲ 321%**](https://www.amazon.com/dp/B0G71TGDMG) [**Pantene Shampoo & Conditioner Set Smooth and Sleek - Frizz Control with Antioxidants Nourishing for All Hair Types - Curly Dry Color-Treated 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)**Pantene**$19.09**4.7★**▲ 298%**](https://www.amazon.com/dp/B09GTW4VLH) [**LOral Paris Elvive Extraordinary Clay Rebalancing Shampoo 12.6 fl; oz; (Packaging May Vary)**L'Oreal Paris**$25.94**4.5★**▲ 277%**](https://www.amazon.com/dp/B01LY961X1) [**Kristin Ess Deep Clean Clarifying Shampoo and Conditioner Set for Oily & Dry Damaged Hair & Build Up - Moisturizes Smooths Detangles + Softens Hair - Sulfate Free Color + Keratin Safe - 10oz**Kristin Ess**$23.70**4.6★**▲ 158%**](https://www.amazon.com/dp/B0FPGMG17V) [**CeraVe Oil Control Balancing Shampoo Clarifying Shampoo With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 12 oz**CeraVe**$8.98**4.4★**▲ 78%**](https://www.amazon.com/dp/B0FWVCMG63)
**~~View all trending →~~**
## **What buyers say about shampoo and conditioner for oily hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Light smell”*
**Soft Feel**11%
*“Keeps hair smooth”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**7%
*“Great deal”*
**Cleansing**4%
*“It cleans your hair”*
**Moist/Dry**4%
*“doesnt dry out”*
**Hair Growth**3%
*“Helping my hair to grow”*
**Hair Styling**2%
*“Love how soft my hair feels ❤️ my curls look healthy”*
**Lather**2%
*“Luxurious lather”*
**Suitability Straight Hair**2%
*“I have super straight hair thats fine”*
### **What buyers complain about **
**Smell**9%
*“Smells strange”*
**Moist/Dry**9%
*“Gets too dry”*
**Oily/Greasy**9%
*“extremely greasy”*
**Motor Power**7%
*“Pump was broken”*
**Hair Related**6%
*“Horrible for my hair”*
**Allergies**4%
*“Extremely irritating”*
**Functionality-Overall**4%
*“Pump doesn't work”*
**Leak-Proof**4%
*“it was leaking”*
**Value For Money**3%
*“Waste of money”*
**Damage/Burn Hair**3%
*“made hair dry”*
### **Top return reasons **
**Leak-Proof**16%
**Motor Power**15%
**Smell**13%
**Advertised Vs Actual Product**8%
**Size-Overall**6%
**Suitability Short Hair**5%
**Moist/Dry**5%
**Oily/Greasy**5%
**Functionality-Overall**5%
**Damage/Burn Hair**4%
## **Common questions**
- **Is shampoo and conditioner for oily hair profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 32 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the shampoo and conditioner for oily hair niche?**
- 18 brands and 101 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in shampoo and conditioner for oily hair?**
- Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.4%.
- **When does demand for shampoo and conditioner for oily hair peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the shampoo and conditioner for oily hair niche?**
- Listings span $8.98–$41.76; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 10,088 reviews — the moat a new listing must climb.
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