---
title: "Sh91 Philips Norelco Shaver Heads — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sh91-philips-norelco-shaver-heads"
last_updated: "2026-08-10T20:44:19.311Z"
locale: en
meta:
description: "Niche score 50/100 · $93K/yr market · 23K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $93K/yr market · 23K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sh91 Philips Norelco Shaver Heads — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **sh91 philips norelco shaver heads**
**Worth a look**
Shows beatable incumbent ratings (3.3★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 23Growth 38Conversion 91Competition 3Returns 91Price range 95Avg price 95Brand share 0Review moat 49Quality gap 100
**Quality gap**
**Incredible****3.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$37.28**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.70–$61.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,637.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$93K**
$93K/yr · 23K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, sh91 philips norelco shaver heads is a $93K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sh91 philips norelco shaver heads market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$93K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#467**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- PHILIPS40% - Norelco39% - Fivoras10% - zoasod8% - KVGGWPUJ4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sh91-philips-norelco-shaver-heads/trend)
## **Top sh91 philips norelco shaver heads search terms**
- **sh91 replacement heads**9K/yr+41.8%8.2% conv. - **sh91**5K/yr+9.4%7.7% conv. - **norelco sh91 replacement heads**4K/yr+22.1%9.5% conv. - **sh91 replacement heads for philips norelco shaver series 9000**5K/yr-81.4%14.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sh91-philips-norelco-shaver-heads/search-terms)
## **Top sh91 philips norelco shaver heads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$42K60%$56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Replacement Shaver Head for Series 9000 & Prestige S9000 Precision Blades**PHILIPS**$45.33**4.6★8,346 rev](https://www.amazon.com/dp/B0937DT67K) [2**Philips Norelco Genuine Shaving Heads Compatible with Philips Shavers Series S8000 S9000 & 9000 Prestige Powerful Performance Self-Sharpening 3 Pack SH91/52 Replaces SH90/70 SH98/70 & SH98/80**Norelco**$59.27**4.6★1,024 rev](https://www.amazon.com/dp/B09DHRZL51) [3**SH91/52 Replacement Heads for Norelco 9000 Replacement Headss9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades for Philips Norelco Shaver 90003-Pack**Fivoras**$15.70**3.2★75 rev](https://www.amazon.com/dp/B0D8LB5RMY) [4**Philips Norelco SH91/52 Replacement Blades for Shaver Series 9000 (S9xxx) and S9000 Prestige (SP98xx) - Self-Sharpening Precision Blades**Norelco**$61.59**4.6★363 rev](https://www.amazon.com/dp/B0B18NRC23) [5**SH91/52 Replacement Heads for Philips Norelco Shaver Series 9000 s9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades Compatible with Norelco 9000 Replacement Heads**zoasod**$15.95**1.8★14 rev](https://www.amazon.com/dp/B0GB6XCR5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SH91 Replacement HeadCompatible For Philips Series 9000 S9000 S7310 S7370 S7510 S7520 Precision Blades Electric Shaver SH-91(A)**KVGGWPUJ**$25.82**1 rev2mo ago](https://www.amazon.com/dp/B0FZW91QS1) [**SH91/52 Replacement Heads for Philips Norelco Shaver Series 9000 s9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades Compatible with Norelco 9000 Replacement Heads**zoasod**$15.95**14 rev6mo ago](https://www.amazon.com/dp/B0GB6XCR5J) [**SH91/52 Replacement Heads for Norelco 9000 Replacement Headss9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades for Philips Norelco Shaver 90003-Pack**Fivoras**$15.70**75 rev2y ago](https://www.amazon.com/dp/B0D8LB5RMY) [**Philips Replacement Shaver Head for Series 9000 & Prestige S9000 Precision Blades**PHILIPS**$45.33**8,346 rev3y ago](https://www.amazon.com/dp/B0937DT67K) [**Philips Norelco SH91/52 Replacement Blades for Shaver Series 9000 (S9xxx) and S9000 Prestige (SP98xx) - Self-Sharpening Precision Blades**Norelco**$61.59**363 rev4y ago](https://www.amazon.com/dp/B0B18NRC23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SH91 Replacement HeadCompatible For Philips Series 9000 S9000 S7310 S7370 S7510 S7520 Precision Blades Electric Shaver SH-91(A)**KVGGWPUJ**$25.82**1.0★**▲ 125%**](https://www.amazon.com/dp/B0FZW91QS1) [**SH91/52 Replacement Heads for Philips Norelco Shaver Series 9000 s9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades Compatible with Norelco 9000 Replacement Heads**zoasod**$15.95**1.8★**▲ 98%**](https://www.amazon.com/dp/B0GB6XCR5J) [**Philips Norelco Genuine Shaving Heads Compatible with Philips Shavers Series S8000 S9000 & 9000 Prestige Powerful Performance Self-Sharpening 3 Pack SH91/52 Replaces SH90/70 SH98/70 & SH98/80**Norelco**$59.27**4.6★**▲ 15%**](https://www.amazon.com/dp/B09DHRZL51) [**Philips Replacement Shaver Head for Series 9000 & Prestige S9000 Precision Blades**PHILIPS**$45.33**4.6★**— 4%**](https://www.amazon.com/dp/B0937DT67K) [**SH91/52 Replacement Heads for Norelco 9000 Replacement Headss9000 Prestige(SP98xx) Electric Shaver SH91 Precision Blades for Philips Norelco Shaver 90003-Pack**Fivoras**$15.70**3.2★**▼ 15%**](https://www.amazon.com/dp/B0D8LB5RMY)
**~~View all trending →~~**
## **What buyers say about sh91 philips norelco shaver heads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Exact fit”*
**Value For Money**12%
*“good price”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Quality-Overall**9%
*“Great product”*
**Ease Of Use**9%
*“Quick and easy as always”*
**Assembly/Installation**9%
*“Easy assembly”*
**Product Condition**8%
*“Just like new”*
**Efficiency**7%
*“It works great”*
**Soft Feel**4%
*“Nice and smooth again”*
**Durability**3%
*“The blades themselves are good quality, feel solid, and are rated to last around 24 months,”*
### **What buyers complain about **
**Value For Money**20%
*“First mistake, based purchase on price”*
**Quality-Overall**17%
*“Cheap Blades, You get what you pay for”*
**Durability**14%
*“Takes some breaking in before it work well”*
**Compatibility-Overall**9%
*“It does not fit S9000 prestige”*
**Advertised Vs Actual Product**8%
*“False information about product”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions included either”*
**Design-Overall**3%
*“defective design”*
**Allergies**3%
*“very irritating to the face”*
**Defective Material/Parts**3%
*“Replacement parts”*
**Size-Overall**3%
*“Doesnt fit exactly with the 9000 series”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**16%
**Compatibility-Overall**16%
**Defective Material/Parts**9%
**Functionality-Overall**8%
**Product Condition**5%
**Shape/Style**2%
**Quality-Overall**2%
**Assembly/Installation**2%
**Value For Money**2%
## **Common questions**
- **Is sh91 philips norelco shaver heads profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sh91 philips norelco shaver heads niche?**
- 5 brands and 39 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sh91 philips norelco shaver heads?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 1.2%.
- **When does demand for sh91 philips norelco shaver heads peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sh91 philips norelco shaver heads niche?**
- Listings span $15.70–$61.59; the average listing price is $37.28 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.
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