---
title: "Search terms — setting spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/setting-spray/search-terms"
last_updated: "2026-08-06T05:07:08.073Z"
locale: en
meta:
  description: "Niche score 62/100 · $8.7M/yr market · 7.2M searches/yr · $13.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $8.7M/yr market · 7.2M searches/yr · $13.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — setting spray - Flapen"
---

# **setting spray**

**Launch it**

A $8.7M/yr market growing +9.7% this quarter with returns at 0.4% — clears our launch bar.

Market size 100Growth 37Conversion 82Competition 49Returns 98Price range 67Avg price 66Brand share 43Review moat 20Quality gap 40

**Market size**

**Incredible****$8.7M**

$8.7M/yr · 7.2M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.77–$36.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.94**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,991.18**

avg incumbent reviews — the moat a new listing must climb

## Search terms