---
title: "Setting Powder for Black Women — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/setting-powder-for-black-women"
last_updated: "2026-08-10T17:51:37.377Z"
locale: en
meta:
description: "Niche score 33/100 · $17K/yr market · 37K searches/yr · $11.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $17K/yr market · 37K searches/yr · $11.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Setting Powder for Black Women — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **setting powder for black women**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 42Conversion 51Competition 8Returns 97Price range 62Avg price 44Brand share 15Review moat 15Quality gap 27
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.27–$30.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.33**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+13.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****21,848.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$17K**
$17K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, setting powder for black women is a $17K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **setting powder for black women market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$14K–$17K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**3%**
- Sacha Cosmetics80% - Makeup Revolution5% - Black Radiance4% - MAYBELLINE3% - BEAKEY3% - e.l.f.3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.5% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/setting-powder-for-black-women/trend)
## **Top setting powder for black women search terms**
- **sacha buttercup setting powder**15K/yr+32.0%5.1% conv. - **sacha**9K/yr+20.9%0.3% conv. - **setting powder for black women**8K/yr-26.0%2.0% conv. - **sacha setting powder**3K/yr+59.3%3.0% conv. - **sacha buttercup powder**1K/yr+31.1%3.6% conv. - **setting powder makeup for black women**889/yr-25.1%0.0% conv. - **sacha buttercup setting powder banana**175/yr-38.8%13.3% conv. - **sash buttercup setting powder**91/yr-16.0%9.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/setting-powder-for-black-women/search-terms)
## **Top setting powder for black women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$5K45%$8K60%$10K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sacha Buttercup Setting Powder Medium to Deep Skin Tones Translucent Loose Face Powder Flashback-Resistant Oil Control Long-Wear Matte Finish (1.75 oz)**Sacha Cosmetics**$30.94**4.6★15,911 rev](https://www.amazon.com/dp/B00U4CM8ZE) [2**Sacha BUTTERCUP Mini Setting Powder. No Ashy Flashback. Blurs Fine Lines and Pores. Loose Translucent Face Powder to Set Makeup Foundation or Concealer. For Medium to Dark Skin Tones 0.35 oz.**Sacha Cosmetics**$15.44**4.6★15,911 rev](https://www.amazon.com/dp/B0F7J8M7N2) [3**Revolution Loose Baking Powder Makeup Setting Powder Long-Lasting Coverage Mattifies & Reduces Shine Banana Deep 1.12 oz**Makeup Revolution**$8.42**4.4★13,379 rev](https://www.amazon.com/dp/B07NGV8XMK) [4**Black Radiance True Complexion Loose Setting Powder Honeymoon 0.64 Ounce**Black Radiance**$7.08**4.4★8,279 rev](https://www.amazon.com/dp/B07MH1PPZZ) [5**Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder Coconut 1 Count**MAYBELLINE**$8.75**4.6★88,092 rev](https://www.amazon.com/dp/B07F5MB58B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Halo Glow Soft Focus Setting Powder Silky & Creates Soft Glow Without Shine Smooths Pores & Lines Vegan & Cruelty-Free Deep/Rich**e.l.f.**$8.74**19,980 rev6mo ago](https://www.amazon.com/dp/B0G1H4GNGC) [**Sacha BUTTERCUP Mini Setting Powder. No Ashy Flashback. Blurs Fine Lines and Pores. Loose Translucent Face Powder to Set Makeup Foundation or Concealer. For Medium to Dark Skin Tones 0.35 oz.**Sacha Cosmetics**$15.44**15,911 rev1y ago](https://www.amazon.com/dp/B0F7J8M7N2) [**Clean Invisible Loose Powder Translucent Deep**COVERGIRL**$5.27**8,169 rev3y ago](https://www.amazon.com/dp/B0BBSSFC12) [**BEAKEY 12pcs Powder Puffs for Face Powder Triangle Powder Puff for Loose and Cosmetic Foundation Makeup Puff for Contouring Cloud Kiss Beauty Makeup Tools**BEAKEY**$6.01**5,067 rev4y ago](https://www.amazon.com/dp/B09ZYGP147) [**Revolution Loose Baking Powder Makeup Setting Powder Long-Lasting Coverage Mattifies & Reduces Shine Banana Deep 1.12 oz**Makeup Revolution**$8.42**13,379 rev7y ago](https://www.amazon.com/dp/B07NGV8XMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Halo Glow Soft Focus Setting Powder Silky & Creates Soft Glow Without Shine Smooths Pores & Lines Vegan & Cruelty-Free Deep/Rich**e.l.f.**$8.74**4.6★**▲ 181%**](https://www.amazon.com/dp/B0G1H4GNGC) [**Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder Coconut 1 Count**MAYBELLINE**$8.75**4.6★**▲ 86%**](https://www.amazon.com/dp/B07F5MB58B) [**Sacha BUTTERCUP Mini Setting Powder. No Ashy Flashback. Blurs Fine Lines and Pores. Loose Translucent Face Powder to Set Makeup Foundation or Concealer. For Medium to Dark Skin Tones 0.35 oz.**Sacha Cosmetics**$15.44**4.6★**▲ 55%**](https://www.amazon.com/dp/B0F7J8M7N2) [**Black Radiance True Complexion Loose Setting Powder Honeymoon 0.64 Ounce**Black Radiance**$7.08**4.4★**— 6%**](https://www.amazon.com/dp/B07MH1PPZZ) [**Clean Invisible Loose Powder Translucent Deep**COVERGIRL**$5.27**4.7★**— 3%**](https://www.amazon.com/dp/B0BBSSFC12)
**~~View all trending →~~**
## **What buyers say about setting powder for black women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**17%
*“Soft and fluffy”*
**Value For Money**16%
*“Worth the money”*
**Quality-Overall**12%
*“Overall, a solid product”*
**Color**8%
*“Love the color”*
**Durability**7%
*“durable”*
**Suitability Combination Skin**6%
*“It sets my makeup without feeling heavy and gives me a smooth, matte, even finish that looks like my skin”*
**Ease Of Cleaning**4%
*“cleans 34 inch monitor very well”*
**Size-Overall**4%
*“good size too”*
**Ease Of Application**3%
*“These apply powders great”*
**Suitability Oily Skin**2%
*“Many users love this powder for its effectiveness in controlling oil and providing a smooth, matte finish”*
### **What buyers complain about **
**Moist/Dry**15%
*“make my make up look to dry and crumbly”*
**Color**9%
*“as the color may bleed”*
**Quality-Overall**6%
*“Cheap yet Quality Banana Powder”*
**Size-Overall**5%
*“Didnt Fit”*
**Water Resistance**4%
*“Also, it doesn't set my waterproof makeup, which is what I bought it for”*
**Durability**4%
*“This foundation does not last long at all”*
**Advertised Vs Actual Product**4%
*“Not as expected”*
### **Top return reasons **
**Color**47%
**Advertised Vs Actual Product**8%
**Size-Overall**8%
**Value For Money**5%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**3%
**Weight Light**2%
**Texture/Consistency-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is setting powder for black women profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the setting powder for black women niche?**
- 7 brands and 45 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in setting powder for black women?**
- Top complaints mined from reviews: Moist/Dry, Color, Quality-Overall. The return rate is 0.6%.
- **When does demand for setting powder for black women peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the setting powder for black women niche?**
- Listings span $5.27–$30.94; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 21,849 reviews — the moat a new listing must climb.
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