---
title: "Search terms — serum - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/serum/search-terms"
last_updated: "2026-08-10T16:15:29.874Z"
locale: en
meta:
  description: "Niche score 63/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — serum - Flapen"
---

# **serum**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 52Competition 75Returns 97Price range 70Avg price 76Brand share 75Review moat 17Quality gap 32

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 5.0M searches

**Avg price**

**Great****$15.35**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$5.86–$36.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,315.61**

avg incumbent reviews — the moat a new listing must climb

## Search terms