---
title: "Sephora Favorites Set — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sephora-favorites-set"
last_updated: "2026-08-06T10:03:56.282Z"
locale: en
meta:
description: "Niche score 35/100 · $0/yr market · 2.3M searches/yr · $61.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $0/yr market · 2.3M searches/yr · $61.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sephora Favorites Set — $0/yr Amazon US Niche (2026) - Flapen"
---
# **sephora favorites set**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 6Conversion 0Competition 20Returns 92Price range 63Avg price 89Brand share 25Review moat 85Quality gap 78
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$61.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****295.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$16.92–$148.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-37.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 2.3M searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sephora favorites set is a $0/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sephora favorites set market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#17,605**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **117 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- e.l.f.37% - Ulta Beauty16% - SEPHORA13% - Revolution Beauty London12% - L'Oreal Paris11% - Glam Code5% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 30.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sephora-favorites-set/trend)
## **Top sephora favorites set search terms**
- **lip gloss advent calendar 2025**54K/yr>1,000%0.0% conv. - **makeup advent calendar 2025**358K/yr-78.7%0.0% conv. - **beauty advent calendar 2025**499K/yr-79.7%0.0% conv. - **advent skincare calendar**249K/yr-21.2%0.0% conv. - **skincare advent calendar 2025**63K/yr-33.1%0.0% conv. - **advent calendar 2025 beauty**63K/yr-39.0%0.0% conv. - **sephora advent calendar 2025**212K/yr-89.4%0.0% conv. - **spa advent calendar 2025**25K/yr-15.4%0.0% conv. - **amazon beauty advent calendar**74K/yr-64.5%0.0% conv. - **elf advent calendar 2025**123K/yr-84.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sephora-favorites-set/search-terms)
## **Top sephora favorites set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★421 rev](https://www.amazon.com/dp/B0DZQCY8D9) [2**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**4.0★62 rev](https://www.amazon.com/dp/B0FZN2RW31) [3**Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free**Revolution Beauty London**$55.01**4.5★1,183 rev](https://www.amazon.com/dp/B0FBH9PRYH) [4**LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products**L'Oreal Paris**$148.51**4.6★105 rev](https://www.amazon.com/dp/B0FBHXMVXR) [5**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**3.1★222 rev](https://www.amazon.com/dp/B0FX5NR8M9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**62 rev8mo ago](https://www.amazon.com/dp/B0FZN2RW31) [**2025 Ulta Beauty x Mini Brands Advent Calendar**Ulta Beauty**$43.36**222 rev8mo ago](https://www.amazon.com/dp/B0FX5NR8M9) [**LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products**L'Oreal Paris**$148.51**105 rev9mo ago](https://www.amazon.com/dp/B0FBHXMVXR) [**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**421 rev10mo ago](https://www.amazon.com/dp/B0DZQCY8D9) [**e.l.f. Love at Frost Sight 12-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$44.84**421 rev10mo ago](https://www.amazon.com/dp/B0DZQCGL1J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Makeup Advent Calendar 2025 24 Days Christmas Makeup Gift Set for Women & Teens Makeup Set Christmas Countdown Calendar Make up Set for Girls Holiday Surprise Make Up Kit for Women Full Kit**PWYSHXDF**$16.92**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0FMNK5VCM) [**Glam Code Makeup Advent Calendar 2025 24 Days Beauty Gift Set for Teen Girls Women - Christmas Countdown Calendar Beauty & Cosmetics Holiday Surprise Make Up Gift Kits**Glam Code**$28.92**4.8★**▲ 102%**](https://www.amazon.com/dp/B0FN7NMH7L) [**LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products**L'Oreal Paris**$148.51**4.6★**▲ 66%**](https://www.amazon.com/dp/B0FBHXMVXR) [**Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts**SEPHORA**$97.97**4.0★**▲ 38%**](https://www.amazon.com/dp/B0FZN2RW31) [**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★**▲ 19%**](https://www.amazon.com/dp/B0DZQCY8D9)
**~~View all trending →~~**
## **What buyers say about sephora favorites set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Value For Money**24%
*“Well worth the money”*
**Gifting Purpose**17%
*“Great gift idea”*
**Size-Overall**13%
*“Full Size Products”*
**Fun/Entertainment Experience**9%
*“Enjoyed by my teen”*
**Collectibles**5%
*“These are collectibles”*
**Advertised Vs Actual Product**3%
*“Exactly as I hoped, perfect”*
**Ease Of Use**2%
*“This set makes it easy for her to experiment with different products and colors, and no big loss if there is an item or two that's not perfect for her, as overall the set is very affordable for the number of products included”*
**Color**1%
*“I like the variety of items and colors included”*
### **What buyers complain about **
**Color**16%
*“Colors not great for people of color”*
**Value For Money**16%
*“Products seem cheap”*
**Gifting Purpose**15%
*“The person I gifted it to did not like it as a whole”*
**Quality-Overall**13%
*“Cheap, dollar store quality”*
**Size-Overall**10%
*“The samples were very small”*
**Material Quality**10%
*“Product was as PLASTIC”*
**Smell**10%
*“Products smell old”*
**Unsustainable Design**5%
*“Bad quality and design overall”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Defective Material/Parts**19%
**Size-Overall**15%
**Value For Money**10%
**Product Condition**9%
**Quality-Overall**9%
**Moist/Dry**4%
**Color**4%
## **Common questions**
- **Is sephora favorites set profitable to sell on Amazon United States?**
- The niche generates $0/yr across 9 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the sephora favorites set niche?**
- 7 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in sephora favorites set?**
- Top complaints mined from reviews: Color, Value For Money, Gifting Purpose. The return rate is 1.1%.
- **When does demand for sephora favorites set peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 30.9× the quietest.
- **What does it cost to enter the sephora favorites set niche?**
- Listings span $16.92–$148.51; the average listing price is $61.95 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.
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