---
title: "Sephora Eyebrow Pencil — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sephora-eyebrow-pencil"
last_updated: "2026-08-07T22:47:03.967Z"
locale: en
meta:
description: "Niche score 47/100 · $89K/yr market · 96K searches/yr · $11.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $89K/yr market · 96K searches/yr · $11.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sephora Eyebrow Pencil — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **sephora eyebrow pencil**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 26Conversion 79Competition 57Returns 98Price range 55Avg price 46Brand share 6Review moat 19Quality gap 70
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.32–$29.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.48**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$89K**
$89K/yr · 96K searches
**Review moat**
**Bad****14,326.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sephora eyebrow pencil is a $89K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sephora eyebrow pencil market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **69%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**237**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**2%**
- e.l.f.46% - REVLON17% - NYX PROFESSIONAL MAKEUP16% - SEPHORA11% - Rare Beauty8% - MORPHE1% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +0.4% search growth over the last 90 days.
18K13KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sephora-eyebrow-pencil/trend)
## **Top sephora eyebrow pencil search terms**
- **elf ultra precise brow pencil**15K/yr+11.1%9.4% conv. - **sephora eyebrow pencil**16K/yr-0.6%2.8% conv. - **revlon micro brow pencil**8K/yr+1.7%9.7% conv. - **elf eyebrow pen**6K/yr-0.1%4.6% conv. - **revlon colorstay micro brow pencil**5K/yr+28.1%10.4% conv. - **rare beauty brow pencil**5K/yr+33.0%1.9% conv. - **rare beauty eyebrow pencil**7K/yr-12.2%2.2% conv. - **sephora brow pencil**5K/yr+5.0%2.4% conv. - **elf brow pen**5K/yr+6.5%5.0% conv. - **elf holy strokes micro-fine brow pen**4K/yr+4.2%7.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sephora-eyebrow-pencil/search-terms)
## **Top sephora eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon ColorStay Micro Eyebrow Pencil with Built In Spoolie Brush Infused with Argan and Marula Oil Waterproof Smudgeproof 454 Medium Brown 0.003 oz**REVLON**$7.28**4.3★3,471 rev](https://www.amazon.com/dp/B0BHLJJJ16) [2**NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Espresso**NYX PROFESSIONAL MAKEUP**$10.07**4.5★72,027 rev](https://www.amazon.com/dp/B00WZQTCS8) [3**e.l.f. Ultra Precise Brow Pencil Dual-Ended Ultra Fine Tip Defines & Fills Eyebrows Creamy Formula Vegan & Cruelty-Free Neutral Brown**e.l.f.**$6.67**4.6★12,990 rev](https://www.amazon.com/dp/B07PBR49JY) [4**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black**e.l.f.**$7.90**4.1★501 rev](https://www.amazon.com/dp/B0FWV7G1PR) [5**Rare Beauty by Selena Gomez Brow Harmony Pencil & Gel Cool Brown (Selenas shade)**Rare Beauty**$29.16**4.3★133 rev](https://www.amazon.com/dp/B08LC214Z3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black**e.l.f.**$7.90**501 rev7mo ago](https://www.amazon.com/dp/B0FWV7G1PR) [**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Neutral Brown**e.l.f.**$7.82**501 rev7mo ago](https://www.amazon.com/dp/B0FWTNSZCG) [**e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Espresso**e.l.f.**$7.74**650 rev1y ago](https://www.amazon.com/dp/B0DNT7QYBY) [**e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Blonde**e.l.f.**$7.71**650 rev1y ago](https://www.amazon.com/dp/B0DNT61M2N) [**e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Dark Brown**e.l.f.**$7.74**650 rev1y ago](https://www.amazon.com/dp/B0DNT7FNXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rare Beauty Perfect Strokes Longwear Gel Eyeliner - True Brown (Brown) - 0.009 oz / 0.25 g**Rare Beauty**$22.19**4.2★**▲ 252%**](https://www.amazon.com/dp/B0CCZTXDRM) [**SEPHORA COLLECTION Insta-Brow Waxy Brow Pencil 5 Medium Brown**SEPHORA**$15.85**4.8★**▲ 164%**](https://www.amazon.com/dp/B0C3WDQMF3) [**SEPHORA COLLECTION Retractable EyeBrow Pencil - Waterproof 1.5 Taupe**SEPHORA**$27.37**4.5★**▲ 123%**](https://www.amazon.com/dp/B08H3M5DMV) [**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Black**e.l.f.**$7.90**4.1★**▲ 122%**](https://www.amazon.com/dp/B0FWV7G1PR) [**e.l.f. Holy Strokes Micro-Fine Brow Pen Liquid Waterproof Eyebrow Makeup For Detailing & Adding Dimension Vegan & Cruelty-Free Blonde**e.l.f.**$7.71**3.8★**▲ 86%**](https://www.amazon.com/dp/B0DNT61M2N)
**~~View all trending →~~**
## **What buyers say about sephora eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“the color is beautiful”*
**Value For Money**16%
*“not expensive”*
**Quality-Overall**14%
*“Good Product & Affordable”*
**Ease Of Use**9%
*“Goes on smoothly very easy to use”*
**Ease Of Application**5%
*“Smooth application”*
**Soft Feel**4%
*“glides on smoothly”*
**Durability**4%
*“lasts well throughout the day”*
**Smudge Resistance**3%
*“Doesn't smear,”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Efficiency**2%
*“Goes on well”*
### **What buyers complain about **
**Durability**22%
*“Did not last at all”*
**Color**16%
*“the color doesnt show up”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Quality-Overall**6%
*“Disappointed on how cheap the quality is in this”*
**Moist/Dry**6%
*“Arrived Dry”*
**Value For Money**5%
*“Waste of money”*
**Ease Of Application**3%
*“it's just way too difficult to apply”*
**Size-Overall**2%
*“Doesnt fit”*
**Thickness**2%
*“Its so thin it breaks while using”*
**Water Resistance**2%
*“I don't see the waterproof”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Product Condition**2%
**Durability**2%
**Size-Overall**2%
**Value For Money**2%
**Weight Light**2%
## **Common questions**
- **Is sephora eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 35 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sephora eyebrow pencil niche?**
- 8 brands and 237 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in sephora eyebrow pencil?**
- Top complaints mined from reviews: Durability, Color, Functionality-Overall. The return rate is 0.5%.
- **What does it cost to enter the sephora eyebrow pencil niche?**
- Listings span $3.32–$29.16; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 14,327 reviews — the moat a new listing must climb.
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