---
title: "Trend — sephora advent calendar 2024 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sephora-advent-calendar-2024/trend"
last_updated: "2026-08-10T18:51:12.742Z"
locale: en
meta:
  description: "Niche score 51/100 · $132K/yr market · 1.6M searches/yr · $42.69 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $132K/yr market · 1.6M searches/yr · $42.69 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sephora advent calendar 2024 - Flapen"
---

# **sephora advent calendar 2024**

**Worth a look**

Shows low returns (0.8%), but weak search conversion (0.2%) keeps it on the watch list.

Market size 30Growth 11Conversion 3Competition 68Returns 96Price range 43Avg price 95Brand share 78Review moat 80Quality gap 63

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$42.69**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****398.31**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$9.32–$206.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$132K**

$132K/yr · 1.6M searches

**Growth**

**Bad****-28.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend