---
title: "Seoul Ceuticals — $195K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/seoul-ceuticals"
last_updated: "2026-08-10T11:10:52.022Z"
locale: en
meta:
description: "Niche score 57/100 · $195K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $195K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Seoul Ceuticals — $195K/yr Amazon US Niche (2026) - Flapen"
---
# **seoul ceuticals**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 25Conversion 39Competition 80Returns 96Price range 84Avg price 85Brand share 90Review moat 23Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.11–$64.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Market size**
**Okay****$195K**
$195K/yr · 334K searches
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,021.72**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, seoul ceuticals is a $195K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seoul ceuticals market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$188K–$235K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#340**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**201**
**Top-5 brand share**
**45%**
Top 20: 85%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**50%**
- medicube17% - SKIN10049% - Dr.Althea7% - JiYu7% - NIDA5% - ANUA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -0.5% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/seoul-ceuticals/trend)
## **Top seoul ceuticals search terms**
- **crema coreana para la cara**74K/yr-15.9%1.5% conv. - **cremas coreanas antienvejecimiento**35K/yr+16.8%1.1% conv. - **korean night cream for face**41K/yr-9.5%4.1% conv. - **korean night cream**32K/yr+9.8%3.8% conv. - **cremas coreanas**28K/yr+8.6%0.6% conv. - **night cream korean**26K/yr+20.5%5.3% conv. - **korea**25K/yr-1.0%0.7% conv. - **korean barrier cream**11K/yr-23.6%2.9% conv. - **korean night cream for face anti aging**11K/yr-15.3%3.9% conv. - **korean barrier repair cream**6K/yr+77.2%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/seoul-ceuticals/search-terms)
## **Top seoul ceuticals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care**SKIN1004**$17.20**4.6★9,855 rev](https://www.amazon.com/dp/B0BTPGPK7H) [2**medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid Premium Elastin Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare 1.69 oz**medicube**$18.37**4.6★8,940 rev](https://www.amazon.com/dp/B0BPXT3GBN) [3**JIYU NAD+ Hydrating Face Moisturizer Korean Anti-Aging Cream for Radiant Firm & Smooth Skin Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body All Skin Types 50 ml**JiYu**$64.75**4.5★849 rev](https://www.amazon.com/dp/B0FTQLDQ8L) [4**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))**medicube**$12.56**4.4★29,990 rev](https://www.amazon.com/dp/B0DGPSZVW3) [5**NIDA Youthful Formula Ultimate Moisturizing Cream | Centella Asiatica Niacinamide Hyaluronic Acid Collagen | Wrinkles Fine Lines Dark Spots Dry Skin Redness | 3.38 fl. oz. 100ml**NIDA**$13.88**4.6★2,938 rev](https://www.amazon.com/dp/B0G2LK78LT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz**TEATRICAL**$8.61**175 rev4mo ago](https://www.amazon.com/dp/B0FP3PW9P3) [**NIDA Youthful Formula Ultimate Moisturizing Cream | Centella Asiatica Niacinamide Hyaluronic Acid Collagen | Wrinkles Fine Lines Dark Spots Dry Skin Redness | 3.38 fl. oz. 100ml**NIDA**$13.88**2,938 rev8mo ago](https://www.amazon.com/dp/B0G2LK78LT) [**JIYU NAD+ Hydrating Face Moisturizer Korean Anti-Aging Cream for Radiant Firm & Smooth Skin Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body All Skin Types 50 ml**JiYu**$64.75**849 rev9mo ago](https://www.amazon.com/dp/B0FTQLDQ8L) [**EQQUALBERRY NAD+ Peptide Boosting Cream NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)**EQQUALBERRY**$21.61**2,834 rev10mo ago](https://www.amazon.com/dp/B0FQBL8S3K) [**Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)**Dr.Althea**$22.23**19,082 rev11mo ago](https://www.amazon.com/dp/B0FKGJYFC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TEATRICAL Korean Facial Cream Effect with Stem Cells and Rice 7 oz**TEATRICAL**$8.61**4.5★**▲ 285%**](https://www.amazon.com/dp/B0FP3PW9P3) [**EQQUALBERRY NAD+ Peptide Boosting Cream NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)**EQQUALBERRY**$21.61**4.3★**▲ 121%**](https://www.amazon.com/dp/B0FQBL8S3K) [**SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care**SKIN1004**$17.20**4.6★**▲ 110%**](https://www.amazon.com/dp/B0BTPGPK7H) [**JIYU NAD+ Hydrating Face Moisturizer Korean Anti-Aging Cream for Radiant Firm & Smooth Skin Deeply Hydrating & Brightening Daily Moisturizer Cream for Face and Body All Skin Types 50 ml**JiYu**$64.75**4.5★**▲ 89%**](https://www.amazon.com/dp/B0FTQLDQ8L) [**BIOHEAL BOH Probioderm 3D Lifting Cream 1.7 fl oz - Cardi Bs Advanced Korean Facial Night Cream with 17-Peptide Complex & Probioderm for Face and Neck Butter-Rich Texture for Perfect Slugging**BIOHEAL BOH**$29.06**4.3★**▲ 81%**](https://www.amazon.com/dp/B0CW6119ZC)
**~~View all trending →~~**
## **What buyers say about seoul ceuticals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Dries quickly”*
**Soft Feel**11%
*“Makes my skin so soft”*
**Quality-Overall**10%
*“Excellent Product”*
**Suitability Combination Skin**9%
*“Works well even on sensitive skin”*
**Suitability Dry Skin**5%
*“Great moisturizer for dry skin”*
**Value For Money**5%
*“Great value”*
**Smell**3%
*“pretty scent”*
**Brightness/Shine/Glow**3%
*“Pretty and Glowy”*
**Absorbency**3%
*“Absorb wonderfully”*
**Weight Light**2%
*“Lightweight and Comfortable”*
### **What buyers complain about **
**Allergies**9%
*“Skin reaction”*
**Functionality-Overall**6%
*“Did not work as described”*
**Moist/Dry**6%
*“Does not moisturize”*
**Smell**5%
*“Bad chemical smell”*
**Value For Money**5%
*“Expensive”*
**Suitability Dry Skin**5%
*“Not enough for dry skin”*
**Skin Health**4%
*“Burned my face”*
**Adhesion/Stickiness**4%
*“Too much stickiness”*
**Oily/Greasy**3%
*“Very greasy”*
**Wrinkles**3%
*“The wrinkles underneath my eyes”*
### **Top return reasons **
**Functionality-Overall**12%
**Advertised Vs Actual Product**10%
**Moist/Dry**8%
**Value For Money**8%
**Smell**6%
**Oily/Greasy**5%
**Adhesion/Stickiness**5%
**Skin Health**5%
**Product Condition**5%
**Size-Overall**4%
## **Common questions**
- **Is seoul ceuticals profitable to sell on Amazon United States?**
- The niche generates $195K/yr across 54 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the seoul ceuticals niche?**
- 39 brands and 201 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in seoul ceuticals?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Moist/Dry. The return rate is 0.9%.
- **When does demand for seoul ceuticals peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the seoul ceuticals niche?**
- Listings span $7.11–$64.75; the average listing price is $18.80 (sweet spot $15–$100). The average incumbent carries 8,022 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)