---
title: "Search terms — sensitive skin sunscreen - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sensitive-skin-sunscreen/search-terms"
last_updated: "2026-08-10T16:42:31.867Z"
locale: en
meta:
  description: "Niche score 68/100 · $345K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $345K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sensitive skin sunscreen - Flapen"
---

# **sensitive skin sunscreen**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 95Conversion 74Competition 76Returns 97Price range 75Avg price 67Brand share 55Review moat 23Quality gap 35

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+109.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Great****$6.34–$41.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.05**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$345K**

$345K/yr · 356K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,782.55**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms