---
title: "Semi Permanent Hair Color — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/semi-permanent-hair-color"
last_updated: "2026-08-06T13:46:12.219Z"
locale: en
meta:
description: "Niche score 37/100 · $116K/yr market · 344K searches/yr · $10.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $116K/yr market · 344K searches/yr · $10.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Semi Permanent Hair Color — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **semi permanent hair color**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 35Conversion 40Competition 30Returns 97Price range 0Avg price 38Brand share 0Review moat 24Quality gap 67
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.58**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$116K**
$116K/yr · 344K searches
**Review moat**
**Bad****6,512.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.41–$14.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, semi permanent hair color is a $116K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **semi permanent hair color market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$159K–$212K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Roux75% - Clairol Professional19% - Clairol6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/semi-permanent-hair-color/trend)
## **Top semi permanent hair color search terms**
- **clairol nice and easy hair color**48K/yr+3.0%0.6% conv. - **roux fancifull temporary hair color rinse**40K/yr+27.9%4.6% conv. - **clairol semi permanent hair color**55K/yr-29.5%0.9% conv. - **fancifull temporary hair color rinse**31K/yr+8.6%4.6% conv. - **nice n easy hair color**21K/yr+13.1%0.7% conv. - **hair rinse for gray hair**18K/yr+8.2%0.8% conv. - **hair color rinse**13K/yr+11.5%0.8% conv. - **bao de color para el cabello**13K/yr+6.4%0.0% conv. - **fanciful hair color rinse**13K/yr+10.6%5.0% conv. - **jazzing hair color**9K/yr+18.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/semi-permanent-hair-color/search-terms)
## **Top semi permanent hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roux Fanci-Full Instant Hair Color Rinse 23 Frivolous Fawn Temporarily Evens Tones Blends Away Gray 15.2 Oz**Roux**$11.29**4.4★7,321 rev](https://www.amazon.com/dp/B003JN68B0) [2**Roux Fanci-Full Instant Hair Color Rinse 49 White Minx Temporarily Evens Tones Blends Away Gray 15.2 Oz**Roux**$12.85**4.4★7,321 rev](https://www.amazon.com/dp/B0095UAYSY) [3**Roux Fanci-Full Instant Hair Color Rinse 42 Silver Lining Temporarily Evens Tones Blends Away Gray 15.2 Oz**Roux**$13.12**4.4★7,321 rev](https://www.amazon.com/dp/B002D8GEWK) [4**Roux Fanci-Full Rinse Instant Hair Color - 19 Sweet Cream Hair Color Unisex 15.2 oz**Roux**$14.11**4.4★5,832 rev](https://www.amazon.com/dp/B000TBW2ME) [5**Clairol Professional Beautiful Collection Advanced Gray Solutions 2A Rich Dark Brown 3 oz. - Packaging May Vary**Clairol Professional**$7.69**4.2★11,149 rev](https://www.amazon.com/dp/B07SCYKJY1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clairol Professional Beautiful Collection Advanced Gray Solutions 2A Rich Dark Brown 3 oz. - Packaging May Vary**Clairol Professional**$7.69**11,149 rev7y ago](https://www.amazon.com/dp/B07SCYKJY1) [**Clairol Professional Jazzing Semi-Permanent Hair Color No.094 Ebony 3 Fl Oz**Clairol Professional**$7.96**3,041 rev7y ago](https://www.amazon.com/dp/B07S8N8D5R) [**Clairol Professional Beautiful Collection Hair Color 11W Honey Brown 3 Fl Oz - Packaging May Vary**Clairol Professional**$7.83**10,169 rev7y ago](https://www.amazon.com/dp/B07SBTG3M1) [**Clairol Professional Beautiful Collection Advanced Gray Solutions 1A Midnight Black 3 oz. - Packaging May Vary**Clairol Professional**$7.78**11,149 rev7y ago](https://www.amazon.com/dp/B07SBTDXV4) [**Clairol Professional Beautiful Collection Advanced Gray Solutions 6G Light Golden Chestnut 3 oz. - Packaging May Vary**Clairol Professional**$7.68**11,149 rev7y ago](https://www.amazon.com/dp/B07S8N8RR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roux Fanci-Full Instant Hair Color Rinse 49 White Minx Temporarily Evens Tones Blends Away Gray 15.2 Oz**Roux**$12.85**4.4★**▲ 80%**](https://www.amazon.com/dp/B0095UAYSY) [**Roux Fanci-Full Rinse Instant Hair Color - 19 Sweet Cream Hair Color Unisex 15.2 oz**Roux**$14.11**4.4★**▲ 40%**](https://www.amazon.com/dp/B000TBW2ME) [**Roux Fanci-Full Instant Hair Color Rinse 42 Silver Lining Temporarily Evens Tones Blends Away Gray 15.2 Oz**Roux**$13.12**4.4★**▲ 24%**](https://www.amazon.com/dp/B002D8GEWK) [**Roux Fanci-Full Rinse Instant Hair Color - 56 Bashful Blonde Hair Color Unisex 15.2 oz**Roux**$13.38**4.4★**▲ 23%**](https://www.amazon.com/dp/B000TC32KY) [**Clairol Nicen Easy Permanent Hair Dye 5 Medium Brown | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$7.41**4.6★**▲ 11%**](https://www.amazon.com/dp/B079QMWF72)
**~~View all trending →~~**
## **What buyers say about semi permanent hair color**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Great color”*
**Quality-Overall**11%
*“Great product”*
**Durability**7%
*“There is no build up”*
**Ease Of Use**7%
*“Easy to use”*
**Suitability Colored Hair**6%
*“Excellent for blonde and white hair”*
**Coverage**5%
*“Good coverage”*
**Value For Money**4%
*“affordable”*
**Efficiency**4%
*“Works great”*
**Ease Of Application**4%
*“Easy to apply”*
**Smell**3%
*“the strong chemical scent”*
### **What buyers complain about **
**Color**28%
*“Color doesnt hold”*
**Suitability Colored Hair**14%
*“Does not penetrate the hair shaft therefore color does not stay”*
**Functionality-Overall**7%
*“Does NOT remove grays”*
**Durability**7%
*“Does not last long”*
**Thickness**6%
*“became like thick pudding”*
**Texture/Consistency-Overall**5%
*“It has a terrible texture”*
**Coverage**4%
*“does not cover”*
**Quality-Overall**2%
*“Product no good”*
**Hair Related**2%
*“Sadly, at the end of that time my hair now feels like I forgot to wash the shampoo out of it”*
**Ease Of Use**2%
*“Messy to work with”*
### **Top return reasons **
**Color**43%
**Suitability Colored Hair**22%
**Advertised Vs Actual Product**7%
**Leak-Proof**6%
**Functionality-Overall**5%
**Instructions/User Manual/Troubleshooting**2%
**Suitability Short Hair**2%
**Defective Material/Parts**1%
**Product Condition**1%
**Suitability Straight Hair**1%
## **Common questions**
- **Is semi permanent hair color profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 13 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the semi permanent hair color niche?**
- 3 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in semi permanent hair color?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.6%.
- **When does demand for semi permanent hair color peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the semi permanent hair color niche?**
- Listings span $7.41–$14.11; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 6,513 reviews — the moat a new listing must climb.
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