---
title: "Search terms — self tanner spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/self-tanner-spray/search-terms"
last_updated: "2026-08-10T19:04:41.027Z"
locale: en
meta:
  description: "Niche score 61/100 · $1.0M/yr market · 559K searches/yr · $18.59 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $1.0M/yr market · 559K searches/yr · $18.59 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — self tanner spray - Flapen"
---

# **self tanner spray**

**Launch it**

A $1.0M/yr market growing +2.3% this quarter with returns at 0.7% — clears our launch bar.

Market size 78Growth 28Conversion 86Competition 49Returns 96Price range 80Avg price 84Brand share 30Review moat 23Quality gap 70

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.15–$49.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 559K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,926.19**

avg incumbent reviews — the moat a new listing must climb

## Search terms