---
title: "Seint Makeup — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/seint-makeup"
last_updated: "2026-08-10T14:14:35.634Z"
locale: en
meta:
description: "Niche score 53/100 · $111K/yr market · 306K searches/yr · $12.37 avg price. Soft demand (-6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $111K/yr market · 306K searches/yr · $12.37 avg price. Soft demand (-6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Seint Makeup — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **seint makeup**
**Worth a look**
Shows low returns (1.1%), but soft demand (-6.4% this quarter) keeps it on the watch list.
Market size 27Growth 22Conversion 37Competition 76Returns 92Price range 68Avg price 53Brand share 82Review moat 24Quality gap 55
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$3.83–$38.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$111K**
$111K/yr · 306K searches
**Review moat**
**Bad****6,062.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, seint makeup is a $111K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seint makeup market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**159**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**41%**
- wet n wild17% - e.l.f.14% - Black Radiance8% - KYDA7% - NYX PROFESSIONAL MAKEUP7% - Physicians Formula6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/seint-makeup/trend)
## **Top seint makeup search terms**
- **contour powder**182K/yr-8.2%2.6% conv. - **powder contour**74K/yr-5.9%2.1% conv. - **contorno en polvo**23K/yr+2.8%0.9% conv. - **wet n wild contour**15K/yr-2.0%7.2% conv. - **wet and wild contour**6K/yr+7.0%8.8% conv. - **wet n wild contour palette**4K/yr-19.9%8.9% conv. - **wet and wild contour palette**2K/yr-17.2%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/seint-makeup/search-terms)
## **Top seint makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild MegaGlo Contour Palette Dulce De Leche | Contouring Powder Face Kit | Flawlessly Sculpted Face**wet n wild**$4.35**4.4★3,388 rev](https://www.amazon.com/dp/B00ZKDIBIU) [2**KYDA Face Sculpting Contour Palette Smooth Matte Contour Pressed Powder Ultra-fine Lightweight Easy to Blend Multiuse Baked Contour Makeup-TAUPE**KYDA**$9.99**4.4★3,345 rev](https://www.amazon.com/dp/B0BHS78F2J) [3**NYX PROFESSIONAL MAKEUP Matte Buttermelt Bronzer Longwear Face Makeup with Up to 12 Hours of Wear Vegan Formula - All ButtaD Up (Light Medium Neutral)**NYX PROFESSIONAL MAKEUP**$9.62**4.6★8,656 rev](https://www.amazon.com/dp/B0CRSDMJPS) [4**e.l.f. Primer-infused Bronzer Long-Wear Matte Bold Lightweight Blends Easily Contours Cheeks Forever Sun Kissed All-Day Wear 0.35 Oz**e.l.f.**$7.74**4.5★7,884 rev](https://www.amazon.com/dp/B07ZR187P5) [5**e.l.f. Contour Palette 4 Shades Customizable Easy to Apply Sculpts Shades Brightens Light/Medium Infused with Vitamin E All-Day Wear 0.56 Oz**e.l.f.**$9.69**4.6★5,972 rev](https://www.amazon.com/dp/B01D1DRCTY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-in-1 Contour & Highlighter Palette - Matte & Shimmer Face Makeup Duo Highly Pigmented & Blendable Cheek Pallet Long Lasting Sculpting Powder with Mirror 01 Soft Taupe (Natural Sculpt)**MOOMARTO**$9.83**70 rev4mo ago](https://www.amazon.com/dp/B0GL2212CN) [**Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce**Smashbox**$28.68**93 rev6mo ago](https://www.amazon.com/dp/B0FTMS4VCP) [**JUDYDOLL Highlight & Contour Palette All-in-One Matte Highlighter Contour Compact Blendable Face Makeup for Beginners for Warm Skin Tone (02 Tree Shadow Palette)**JUDYDOLL**$18.19**268 rev8mo ago](https://www.amazon.com/dp/B0FZ9VJBG1) [**Catrice Butter Like Bronze & Contour Palette | 2-in-1 Ultra-Blendable Bronzer & Contour Duo | Buttery Powder Texture | Vegan & Cruelty Free (010 | Born To Shape)**Catrice Cosmetics**$7.57**290 rev10mo ago](https://www.amazon.com/dp/B0FGJXDYT6) [**Too Cool For School Artclass By Rodin Shading Contour Powder #02 Modern**Too Cool For School**$9.37**3 rev11mo ago](https://www.amazon.com/dp/B0CQ8H6Y7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Too Cool For School Artclass By Rodin Shading Contour Powder #02 Modern**Too Cool For School**$9.37**5.0★**▲ 316%**](https://www.amazon.com/dp/B0CQ8H6Y7X) [**2-in-1 Contour & Highlighter Palette - Matte & Shimmer Face Makeup Duo Highly Pigmented & Blendable Cheek Pallet Long Lasting Sculpting Powder with Mirror 01 Soft Taupe (Natural Sculpt)**MOOMARTO**$9.83**4.7★**▲ 286%**](https://www.amazon.com/dp/B0GL2212CN) [**Too Cool For School Artclass By Rodin Shading Master Shading Powder Brush Set #1.5 Neutral**Too Cool For School**$15.47**4.5★**▲ 139%**](https://www.amazon.com/dp/B0C3QCY1MK) [**Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce**Smashbox**$28.68**4.6★**▲ 118%**](https://www.amazon.com/dp/B0FTMS4VCP) [**JUDYDOLL Highlight & Contour Palette All-in-One Matte Highlighter Contour Compact Blendable Face Makeup for Beginners for Warm Skin Tone (02 Tree Shadow Palette)**JUDYDOLL**$18.19**4.3★**▲ 110%**](https://www.amazon.com/dp/B0FZ9VJBG1)
**~~View all trending →~~**
## **What buyers say about seint makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Beautiful colours”*
**Quality-Overall**11%
*“Best quality”*
**Value For Money**10%
*“Worth the price”*
**Suitability Combination Skin**9%
*“looks great on the skin”*
**Soft Feel**6%
*“Smooth as butter”*
**Ease Of Use**3%
*“making them easy to wear for everyday looks”*
**Durability**3%
*“Its very durable”*
**Smell**3%
*“Love the smell”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
**Brightness/Shine/Glow**2%
*“Nice glow”*
### **What buyers complain about **
**Color**30%
*“Colors are dull”*
**Value For Money**6%
*“Kinda pricey”*
**Quality-Overall**5%
*“Not the quality that I was expecting”*
**Advertised Vs Actual Product**4%
*“Bit Misleading”*
**Durability**4%
*“Breakable”*
**Texture/Consistency-Overall**3%
*“Very chalky”*
**Smell**2%
*“It smells like fragrance”*
**Product Condition**2%
*“It came used”*
**Suitability Combination Skin**2%
*“Not a great match for fair skin”*
**Weight Light**2%
*“Lighter than expected”*
### **Top return reasons **
**Color**56%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**4%
**Weight Light**3%
**Product Condition**3%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Value For Money**2%
**Suitability Combination Skin**2%
## **Common questions**
- **Is seint makeup profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 41 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the seint makeup niche?**
- 27 brands and 159 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in seint makeup?**
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for seint makeup peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the seint makeup niche?**
- Listings span $3.83–$38.78; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 6,062 reviews — the moat a new listing must climb.
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