---
title: "Search terms — second skin - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/second-skin/search-terms"
last_updated: "2026-08-10T16:06:37.485Z"
locale: en
meta:
  description: "Niche score 64/100 · $561K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $561K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — second skin - Flapen"
---

# **second skin**

**Worth a look**

Shows searches that convert (12.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 52Conversion 95Competition 48Returns 93Price range 84Avg price 78Brand share 59Review moat 26Quality gap 52

**Conversion**

**Incredible****12.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$5.26–$77.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.12**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$561K**

$561K/yr · 279K searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,898.2**

avg incumbent reviews — the moat a new listing must climb

## Search terms