---
title: "Sebum Cushion — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sebum-cushion"
last_updated: "2026-08-07T00:44:19.763Z"
locale: en
meta:
description: "Niche score 42/100 · $187K/yr market · 249K searches/yr · $15.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $187K/yr market · 249K searches/yr · $15.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sebum Cushion — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **sebum cushion**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 53Conversion 56Competition 0Returns 79Price range 48Avg price 77Brand share 0Review moat 39Quality gap 70
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+24.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$9.14–$20.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,579.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$187K**
$187K/yr · 249K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sebum cushion is a $187K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sebum cushion market data**
- **Units sold / yr**
- **15K–20K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$239K–$319K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE95% - ETUDE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +24.9% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sebum-cushion/trend)
## **Top sebum cushion search terms**
- **laneige powder**42K/yr+75.8%8.6% conv. - **laneige neo blurring powder**35K/yr+19.4%12.4% conv. - **laneige blurring powder**36K/yr+28.2%10.7% conv. - **blotting powder**24K/yr+22.9%0.9% conv. - **fenty powder**20K/yr+3.5%0.2% conv. - **fenty beauty powder**19K/yr+3.8%0.1% conv. - **fenty setting powder**13K/yr-8.2%0.0% conv. - **laneige powder blurring**11K/yr+34.5%8.2% conv. - **fenty beauty setting powder**9K/yr+6.6%0.0% conv. - **laneige setting powder**6K/yr+26.7%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sebum-cushion/search-terms)
## **Top sebum cushion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$47K50%$93K75%$140K100%$187K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★2,186 rev](https://www.amazon.com/dp/B0DHWFT182) [2**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging Refill**LANEIGE**$18.26**4.3★2,186 rev](https://www.amazon.com/dp/B0FGKY7HPB) [3**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★3,367 rev](https://www.amazon.com/dp/B0CFDQJKSH)
### **Newest**
by launch date
[**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging Refill**LANEIGE**$18.26**2,186 rev9mo ago](https://www.amazon.com/dp/B0FGKY7HPB) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**2,186 rev1y ago](https://www.amazon.com/dp/B0DHWFT182) [**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**3,367 rev4y ago](https://www.amazon.com/dp/B0CFDQJKSH)
### **Trending**
90-day click momentum
[**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging Refill**LANEIGE**$18.26**4.3★**▲ 33%**](https://www.amazon.com/dp/B0FGKY7HPB) [**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★**▲ 21%**](https://www.amazon.com/dp/B0CFDQJKSH) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★**— 5%**](https://www.amazon.com/dp/B0DHWFT182)
## **What buyers say about sebum cushion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Well made, the compact is beautiful and it's a great power”*
**Suitability Combination Skin**12%
*“smooths out my skin beautifully”*
**Suitability Oily Skin**8%
*“Great for oily skin”*
**Soft Feel**6%
*“It softens my face”*
**Durability**6%
*“Lasts all day”*
**Oily/Greasy**5%
*“This is SOOO GOOD LIKE my skin is so oily”*
**Brightness/Shine/Glow**4%
*“It leaves my skin with a beautiful glow”*
**Weight Light**3%
*“Not heavy and makes an incredible visual difference”*
**Advertised Vs Actual Product**3%
*“which is exactly what I was looking for”*
**Ease Of Application**3%
*“The applicator it comes with works well”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Didnt do anything”*
**Suitability Oily Skin**9%
*“I have extremely oily skin”*
**Oily/Greasy**8%
*“i'm very oily”*
**Value For Money**7%
*“Overpriced and underwhelmed”*
**Moist/Dry**6%
*“it felt dry”*
**Color**5%
*“the white cast is insane”*
**Product Condition**5%
*“the puff inside was used”*
**Ease Of Use**5%
*“Can barely get it out of the container”*
**Size-Overall**4%
*“Too small”*
**Suitability Dry Skin**3%
*“Powder is not effective at all for dry skin”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**16%
**Product Condition**11%
**Moist/Dry**8%
**Color**6%
**Value For Money**5%
**Texture/Consistency-Overall**5%
**Size-Overall**3%
**Suitability Dry Skin**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is sebum cushion profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sebum cushion niche?**
- 2 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sebum cushion?**
- Top complaints mined from reviews: Functionality-Overall, Suitability Oily Skin, Oily/Greasy. The return rate is 1.8%.
- **When does demand for sebum cushion peak?**
- Demand peaks in Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the sebum cushion niche?**
- Listings span $9.14–$20.48; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.
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